4ThePlayer raises funding to pursue US expansion

4ThePlayer has secured investment from several online gambling veterans to pursue growth in the US gambling market.

The British online gambling start-up 4ThePlayer announced today that the company has secured significant investment from several industry veterans in its latest round of funding.

4ThePlayer intends to use the funds raised from the funding round to expand its presence into the US gambling space.

4ThePlayer raises a “seven-figure sum”

The online gambling company said it raised a “seven-figure sum” from the founders and a small group of industry individuals, but did not reveal the exact amount of funding raised or how much equity its investors gained.

According to the announcement, the investors include M&A specialist Daniel Burns, Gil Rotem former Group Director of Gaming Strategy at Bet365, Ian Chuter former COO of Ladbrokes Coral, Quentin Stott CEO of Reflex Gaming and Steve Schrier former CCO at Scientific Gaming Digital.

Andrew Porter, founder and CEO of 4ThePlayer, said: “We are delighted we have completed this investment; we are continually creating exciting game concepts and the funding will allow us to bring them all to fruition over the next few years. Plus we will double down on our operator and player-focused engagement. We can’t wait to show you our latest innovations.“

Chris Ash, co-founder and Business Development Director of 4ThePlayer said: “We are extremely excited that such a talented and experienced group of individuals have joined us on the 4ThePlayer journey. We look forward to drawing on their expertise and input as we take the business forward. 2021 is going to be an exciting year for 4ThePlayer.com as we look to expand into the US.”

What is 4ThePlayer?

4ThePlayer is a start-up company that focuses on creating mobile-first gambling games including slots and table games.

The company was founded in 2018 by Porter, Ash and other co-founders Thomas Scalzilli and Henry McLean who between them have 40 years of experience in the gambling sector. Prior to starting the company, the team previously worked at Ash Gaming which was acquired by Playtech in 2011.

The company’s games are developed through the Swedish slot developer Yggdrasil’s Yggdrasil Game Server (YGS) Masters programme. This launched in 2020 to allow new suppliers to use the company’s tools to develop games.

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