US betting giant BetMGM has teamed up with another publication for sports betting.
The US gambling giant BetMGM has announced an exclusive sports betting partnership with the ice hockey publication The Hockey News.
The deal marks the operator’s latest deal with a sports publication following a deal with Athletic in January 2021.
BetMGM and The Hockey News
Under the agreement, The Hockey News will use BetMGM odds for its podcasts and news articles as well as display ads from BetMGM. According to BetMGM, the publication has more than 1m readers.
Graeme Roustan, owner and publisher of The Hockey News described the brand as a well-known and trusted operator.
Roustan said: “When looking for the best sports betting partner for our readership, trust and brand positioning were key factors. BetMGM is a trusted, well-known operator and we couldn’t be more excited to have found a long-term partner for our sports betting-related content.”
BetMGM Chief Revenue Officer Matt Prevost said: “The Hockey News has long been the trusted leader among hockey fans for the best news and analysis. They’re an ideal partner for BetMGM to reach one of the most passionate and knowledgeable fan bases in all of sports.”
News of the deal comes just days after the betting brand announced a partnership with hockey legend Wayne Gretzky, ahead of its entry into Canada’s betting market.
Sports betting in Canada
Canada’s lawmakers are currently considering a bill that would legalise single-event betting in the country.
At the moment, sports betting in Canada is only legal if a bet is placed on three or more events at a time.
First introduced in early 2020, Bill C-218 was reintroduced in November 2020 by Canada’s Minister of Justice David Lametti as “An Act to amend the Criminal Code (single event sport betting).”
The bill was sponsored by Conservative MP Kevin Waugh, and would repeal paragraph 207(4)(b) of Canada’s Criminal Code which states that sports wagering is only legal if bettors bet on at least three or more games simultaneously.
In April, the bill was approved by the House of Commons and then last month it passed its second reading in the country’s Senate.