Bettorlogic to enter US market through SCCG partnership

US gambling operators will now have access to Bettorlogic’s platform through its latest partnership.

The technology provider, Bettorlogic, has partnered with the Nevada-based gambling consultancy firm SCCG management to launch its sportsbook solutions in the US.

Not only does this partnership signal Bettorlogic’s entry into the US market, but it also allows US-based operators an opportunity to access the technology provider’s products. Betterlogic’s technology includes real-time bet stimulation technology.

What’s covered in the deal?

According to the press statement, the partnership will allow Bettorlogic to make their sportsbook technology available to US sports betting operators. Bettorlogic’s technology platform includes CRM and marketing technology as well as customer profiling technology.

Andrew Dagnall, Bettorlogic CEO and Founder, said: “We have spent fifteen years developing and successfully leveraging our solutions for customer engagement. Our sportsbook clients derive reliable results from our highly customizable technology platforms.

“Our client’s customers are enjoying the benefits enabled by our profiling, CRM, marketing, and other technologies, which help them to understand their customers better. I am looking forward to working with Stephen Crystal and the SCCG team to share the story of our products and their value to new clients in the United States.”

Stephen Crystal, SCCG Management’s Managing Partner, said: “The story surrounding the company’s technology pillars, bettortech, betpropensity, and bettorlogic is, in my opinion, highly compelling, and checks the boxes that I look for, as an operator and investor. Are the Bettorlogic technology solutions a strategic advantage for operators? Yes. Do they add strong business and customer value, in equal measure? Yes. Are the tools highly configurable, giving operators direct control and ownership over their businesses and the way they need to operate? Yes. It’s compelling, high value, and we are looking forward to working with Bettorlogic as they expand into the growing US sportsbook market.”

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