Online sports betting and casino operator Betway has agreed to become the official sponsor of the Madrid Open.
The tournament, making a return after last year’s postponement, will commence on 30th April before finishing on 9th May.
Betway will sponsor both the men’s and women’s editions of the tournament, which will be held in the Spanish capital.
The event will take place at the La Caja Mágica sports complex in the city.
Commenting on the sponsorship, Betway CEO Anthony Werkman had the following to say.
“We are extremely proud to be announcing our sponsorship of the Mutua Madrid Open. It demonstrates our strong commitment to sporting events across the globe and we look forward to being part of such a prestigious tennis tournament.”
Meanwhile, the company also said the below in a press release.
“Joining Betway’s growing tennis portfolio, which already includes the Miami Open and Estoril Open, this announcement demonstrates Betway’s commitment to the biggest sporting events around the world.”
Building a big Spanish portfolio
Betway has a large presence in professional Spanish sports. The operator sponsors La Liga side Real Betis, and is also the official sportsbook of fellow top-flight side Celta Vigo.
At the time of the Celta partnership announcement last summer, the club’s Vice President Ricardo Barrios said: “It is not easy to obtain this type of support in the current circumstances, with so much social and economic uncertainty.
“For that reason in the club we value very positively this agreement, which allows us to continue growing as an entity and brand, and to continue advancing in our international expansion.”
Lower down the Spanish football pyramid, Betway renewed a sponsorship agreement with CD Leganes last summer.
Betway has also built a strong brand presence elsewhere in the world. Beyond extending its partnership with PSG Esports recently, the operator also partnered with NBA side the Cleveland Cavaliers last month.
A long-awaited return for the Madrid Open
The Madrid Open was cancelled last year due to the COVID-19 pandemic, which significantly impacted Spain in its early stages.
Novak Djokovic is the current male champion, while Kiki Bertens holds the crown for the women’s tournament. However, Djokovic will skip this year’s edition – according to reports.