The BtoBet sports betting platform has received the green light to offer its sports betting platform to operators in the country.
BtoBet had already been present in a variety of markets, including Poland and Argentina.
The gaming supplier, which is part of Aspire Global, has said that it will offer a tailored solution to sportsbooks in the market.
“Our aim is to expand our footprint in regulated markets”
BtoBet Chief Operating Officer Dina Reiderman commented on the company’s UK seal of approval. She said:
“We are enthused that we have been certified in the United Kingdom and are now able to start operations there.
“Our aim is to expand our footprint in regulated markets, with particular emphasis on the European front, so that more operators in these markets have the possibility to offer our bespoke betting experience to their players.
“Our cutting-edge features will allow operators to offer their players a brand-new experience. I am positive that our sportsbook platform will be met with long-term market success. The United Kingdom is an extremely competitive landscape and we are ready to be part of it.”
Building on its growth
BtoBet enjoyed a large revenue increase towards the end of last. In Q4 2020, it brought in €44.4 million. This was 37.6% higher than the €32.2 million that had been made in the same time period in 2019.
The supplier is an Aspire Global subsidiary. According to Aspire, the increase in generated revenue was due to “the group’s geographic expansion plans and the consolidation of BtoBet”.
Commenting on the certification, Aspire CEO Tsachi Maimon said:
“We see numerous growth possibilities for our proprietary sportsbook in European markets such as the UK along with the US and Latin America.
“The certification in the UK for BtoBet’s sportsbook platform is a significant strategic step in expanding our sports vertical to new markets. The UK is the biggest European iGaming market and we now invite all UK operators to join our quality sportsbook platform.”
The supplier’s sports betting platform already has certification in countries like Colombia, Chad, Mozambique, Nigeria and Kenya.
BtoBet has also recently partnered with Incentive Games. Through the new business relationship, the supplier will be able to bolster its virtual gaming offerings.