Carousel Group’s SportsBetting.com secures entry into three states via Caesars deal

Bettors in New Jersey, Indian and Iowa will have another online sportsbook and casino operator to choose from very soon.

Carousel Group, which operates the SportsBetting.com brand, has secured market access into three new states after inking a market access agreement with Caesars Entertainment.

This marks the operator’s second market access deal in the US after it entered the Colorado market last year.

The deal

Under the 10-year multi-state deal with Caesars Entertainment, Carousel has secured access into New Jersey, Indiana and Iowa for its online sportsbook, SportsBetting.com.

The agreement will also allow the operator to offer its online casino product in the state of New Jersey.

SportsBetting.com’s launch in the three new markets is dependent on the operator receiving the necessary licenses and regulatory approvals.

In its announcement, Carousel said the market access deal will increase its addressable market in the US from $109m to a projected $1.8bn, with approximately 24.5m people living in three states.

The operator first entered the US market last year when it launched its sportsbook product in Colorado under Johnny Nolon’s Casino license.

Daniel Graetzer, President and CEO of Carousel Group, said: “We closed out 2020 with the launch of SportsBetting.com in Colorado and we are thrilled to start 2021 with the announcement of our multi-state agreement with Caesars, a giant in the casino industry and the perfect strategic partner to help us aggressively expand our market access in the US.

“We look forward to working with both Caesars and the regulators to launch SportsBetting.com in New Jersey, Indiana and Iowa. We are also finalizing major updates to our products, including new mobile apps and a cutting-edge casino platform.

“Bettors continue to be more product savvy, which is why we built a user-centric tech company with full control over the user experience. Our design principles along with our in-house tech and operations will be the key to our long-term success in the US.”

A bit about Carousel

Carousel Group currently has offices in New Jersey, Malta and Spain and in November the operator received a B2C online sports betting and casino gambling licence from the Malta Gaming Authority.

With the Malta Licence, the operator plans to expand into new markets which include the Canadian province of Ontario and other European markets. 

In its November announcement, the operator said it hoped to launch its sports betting product in four US states by the end of 2021.

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