Churchill Downs has launched its online gambling products in several new states.
Churchill Downs Incorporated (CDI) has announced the launch of its Twinspires sportsbook app in Indiana and Colorado as well as its TwinSpires Casino and Sports app in Pennsylvania.
This comes in time for the 2021 Kentucky Derby, one of the most popular events in the racing calendar.
CDI rolls out new app
With the launch of its new app, customers in Pennsylvania, Indiana and Colorado will be able to bet on a variety of amateur and professional sports, such as NBA, NFL, MLB, NHL and PGA, via the Twinspires app.
Pennsylvania will also be able to play online casino games such as blackjack and roulette, as well as online slots and live dealer games via the TwinSpires Casino and Sports.
Ian Williams, president of TwinSpires said: “We are excited to offer our state-of-the-art sportsbook app and market leading promotions in Indiana, Pennsylvania, and Colorado a week before our biggest event of the year, the Kentucky Derby.
“Because we are backed by Churchill Downs, the home of the Kentucky Derby, we can leverage nearly 150 years of wagering history to offer the best sports betting experience. Now players in these states can place their bets on both sports and next Saturday’s Run for the Roses through TwinSpires.”
CDI first launched its TwinSpires Sportsbook and iGaming platform in January 2021 through a technology platform powered by GAN Limited and Kambi Group PLC.
Since then, CDI has launched its TwinSpires mobile sportsbook in Michigan, Tennessee, Indiana, Pennsylvania and Colorado in addition to TwinSpires Casino mobile app offerings in Pennsylvania and Colorado.
CDI first announced it would rebrand its BetAmerica products and bring them under the Twinspires umbrella back in January.
Why did CDI rebrand its products?
CDI is hoping to cash in on the cross-sell between horse racing and sports betting.
The TwinSpires brand was originally launched by CDI in 2007 and according to the operator it is “widely recognized within the online betting world.”
Although the operator said that the brands’ history and recognition were the main reasons for the decision to rebrand, there is also the opportunity for cross-selling between horse racing bettors and sports bettors.
International operators like ATG in Sweden, and FanDuel in the US with TVG, have shown that the cross-sell between horse racing and sports betting can be incredibly effective.