It looks like DraftKings Sportsbook is coming to New Hampshire
Daily fantasy operator turned sports betting operator DraftKings has won the New Hampshire Lottery’s request for proposals (RFP) process and could be awarded a license to offer sports betting in New Hampshire.
Back in August the state lottery published details about its RFP to offer sports betting in New Hampshire. DraftKings managed to beat 12 other companies hoping to offer sports betting in the state.
In a statement, DraftKings said: “DraftKings is proud to be selected to offer mobile and retail sports betting in New Hampshire. We look forward to soon providing sports fans in the Granite State with our best-in-class mobile and online Sportsbook product, and welcoming them into our dynamic retail sportsbooks.”
While DraftKings ranked first for land-based and mobile betting, it doesn’t mean the other bidders will be left out. New Hampshire’s regulations allow up to 10 mobile operators and five land-based operators to serve the state.
Breaking down the scores
The New Hampshire Lottery received 13 submissions for mobile sports betting contracts, six for land-based betting and four to run the lottery’s sports betting operations.
DraftKings partnered with Crown Gaming for its bid to run sports betting in New Hampshire and ranked first for mobile and land-based betting. Intralot managed to rank first place for the lottery contract, leaving DraftKings in second place. Here is a breakdown of how each operator scored in the Lottery’s RFP process:
| Operator | Mobile betting | Land-based betting | Lottery |
| Crown Gaming and DraftKings | 810 | 790 | 540 |
| Kambi | 775 | NA | 465 |
| ROAR Digital | 765 | 755 | NA |
| IGT/William Hill | 685 | 705 | NA |
| FanDuel | 655 | NA | NA |
| Churchill Downs/ BetAmerica | 605 | 575 | NA |
| Intralot | 575 | 555 | 680 |
| Foxwoods/NHMS | 405 | NA | NA |
| Addison Global | 355 | NA | NA |
| Newgioco | 355 | NA | NA |
| Betconstruct | 270 | 290 | 270 |
What happens now?
The New Hampshire Lottery will now enter final negotiations with the two companies.
DraftKings has proposed to share 51% of its gross gaming revenue with the state if it is granted an exclusive contract to operate mobile sports betting. ROAR proposed giving the state 20% of its revenue for an exclusive contract while Kambi offered 12%, both proposals pale in comparison to DraftKings.
DraftKings would lower their revenue share to 21% if the Lottery selects two to three mobile operators and if four operators are chosen it will drop again to 16%.
When it comes to land-based betting, DraftKings will share 40% of its revenue with the state, regardless of how many operators are given approval.
Intralot has pledged 19.25% of its sports betting revenue to the state lottery if it is awarded the lottery contract.
Sports betting in New Hampshire
In July, New Hampshire became the second New England state to legalize sports betting. Land-based, online and mobile sports betting is now legal under the state’s new law. The law allows the New Hampshire Lottery to award licenses to 10 land-based venues and five online and mobile sportsbooks.
Bettors in the Granite State must be 18 years old and can create online accounts remotely from anywhere within state lines. The bill also permits in-play sports betting via online platforms only.
However, New Hampshire’s betting law prohibits wagering on collegiate events that take place within state lines.
