Esports Entertainment Group has inked a partnership with the NFL’s Baltimore Ravens.
Esports Entertainment Group (EEG) has inked a multi-year partnership with the National Football League’s (NFL) Baltimore Ravens.
Under the deal, EEG will become the NFL franchise’s esports tournament provider and will operate biannual esports tournaments for the Ravens using its Esports Gaming League (EGL) platform.
The EGL facilities live and online esports events and tournaments where players can compete and access esports and video game content online.
The deal will also allow EEG to leverage player imagery within the Ravens’ local market and work with players on the team to create custom videos to promote tournaments. These videos will be featured across the Ravens’ online, social, email and mobile channels.
Kevin Rochlitz, Chief Sales Officer, Baltimore Ravens said: “The growing popularity of esports provides a great opportunity for our team to create deeper connections and engagement with our fans. We look forward to a long and mutually rewarding relationship.”
Magnus Leppäniemi, EVP Esports at Esports Entertainment Group, said: “Working with the Ravens and other top teams in the NFL, NHL, and more provide a strong validation of the quality of our robust platform and its ability to meet the demanding needs of large-scale deployments.”
Esports Entertainment ramps up growth efforts
This marks Esports Entertainment’s latest effort to expand its presence across the US market.
In December last year, EEG inked a deal with the Philadelphia Eagles which marked the company’s first deal with an NFL team. This deal saw the Eagle’s become a shareholder in EEG and in turn the company will host biannual Madden NFL tournaments for the team.
EEG completed its acquisition of the Esports Gaming League platform in January which according to the business would help generate triple-digit growth. Prior to this, the company managed to generate $1.3m in revenue in 2019.