FanDuel has relaunched its online sports betting product in West Virginia with Scientific Games’ OpenBet.
The US sports betting giant FanDuel has relaunched its online sportsbook in West Virginia with Scientific Games’ OpenBet platform.
This marks the first state where FanDuel has launched its sportsbook product on the OpenBet platform after parent company Flutter announced it would migrate the brand to the platform.
FanDuel relaunches sportsbook
FanDuel has operated a sportsbook product in West Virginia since 2019, however, the newly relaunched sportsbook is powered by Scientific Games instead of International Game Technology (IGT).
The relaunch of FanDuel’s sportsbook comes after Flutter announced in August that upon completing its acquisition of The Stars Group it would migrate all sports betting brands to Scientific Games’ OpenBet platform.
Flutter currently uses OpenBet to power its sportsbook products for other brands in other countries including Betfair, Sky Bet and Paddy Power in Europe
FanDuel chief executive, Matt King said: “Our global sports betting platform will offer customers an unrivaled betting experience and will cement FanDuel’s place as America’s number one sportsbook.
Jordan Levin, group chief executive of SG Digital, added: “Going live with FanDuel’s new sportsbook is a truly landmark moment in our rich history of servicing Flutter Entertainment brands. Utilizing OpenSports technology is a game-changer for FanDuel and will introduce a new way of betting for its customers.”
Prior to this relaunch, FanDuel was operating on IGT’s PlaySports platform and GAN’s online casino product.
This comes after Flutter outlined plans to purchase an additional stake in FanDuel.
Flutter purchases additional stake in FanDuel
Last week, Flutter conditionally agreed to purchase an additional 37.2% stake in the US sports betting and fantasy sports brand FanDuel from Fastball for $4.18bn.
Under the deal, Flutter will increase its stake in FanDuel from 57.8% to 95%. The Paddy Power Betfair operator then plans to offer Fox Sports the option to purchase 18.5% of the brand for fair market value in July 2021.
To acquire the additional stake in the business, Flutter will pay Fastball $2.09bn in cash for its entire stake in the business, $1.48bn of this will be funded through an equity placement that was launched at the time of announcement.