The Philadelphia Eagles have entered a sponsorship agreement with Fox Bet.
The NFL’s Philadelphia Eagles have announced a new multi-year sponsorship agreement with Flutter’s Fox Bet brand.
What’s covered in the deal?
Under the deal, Fox Bet will benefit from broadcast, digital and social media advertising on the team’s channels, custom promotions and branding presence on game days.
The deal will also see Fox Bet launch a new studio at the team’s home stadium, Lincoln Financial Field where it will create new Eagle’s-themed content. On top of this, Fox Bet messages will be featured on scoreboards at the team’s stadium.
Fox Bet will also sponsor the weekly Eagles Edge program and the Eagles Tailgate Crew podcast. The operator will also launch a new premium lounge at the stadium which will feature wall-to-wall TVs and can fit up to 380 people.
Catherine Carlson, Senior Vice President of Revenue and Strategy for the Philadelphia Eagles, said: “This new, fully integrated partnership with FOX Bet has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way.
“Every week during the NFL season, this new interactive studio will bring Eagles fans closer to the game through exclusive access and interviews, football commentary from some of the biggest on-air FoxSports personalities, and many other surprises along the way. We look forward to growing our partnership with Fox Bet, an industry leader that continues to expand its footprint in the Philadelphia market.”
Andrew Schneider, CMO of Fox Bet said: “Fox Bet enhances the fan experience in a big way, and this is a fanbase that knows and appreciates big things. They’re passionate, tough and willing to do whatever it takes to win. To connect our offering to this one-of-a-kind fanbase is a game-changer. Eagles fans are going to love this, and we’re honored to have this association with a team that is primed for a successful 2020 season.”
Fox Bet working to improve PA performance
Fox Bet became the fifth online sports betting app to launch in Pennsylvania last year but has yet to gain a sizable share of the market.
According to the latest figures from the Pennsylvania Gaming Control Board (PGCB) bettors in the state wagered a record $365m on sporting events in August. The state report revealed that the Fox Bet brand accounted for just 6.2% of the state’s total handle in August.
DraftKings, FanDuel and Rush Street continued to dominate Pennsylvania’s sports betting market in August. However, this could change depending on how the public responds to the deal with Eagle’s and how well Fox Bet can promote its brand.