Hard Rock launches sportsbook in Iowa with GiG

A new land-based sportsbook is open for business in Iowa.

On Friday, Hard Rock International launched its land-based sportsbook at the Hard Rock Hotel & Casino in Sioux City in Iowa.

Hard Rock launched its sportsbook shortly after Gaming Innovation Group (GiG) agreed to extend its existing partnership with Hard Rock and support the casino giant with the launch of its Iowa sportsbook.

Prior to this, Hard Rock and GiG had worked together to bring Hard Rock’s online sportsbook to the state of New Jersey.

Kresimir Spajic, Hard Rock’s senior vice president of online gaming, said: “We’re excited to extend our partnership with GiG to support sports betting in Iowa, and further grow our sportsbook portfolio.”

Richard Brown, acting chief executive of GiG, added: “After a successful launch in New Jersey, I am delighted to further deepen the relationship with Hard Rock, delivering on our strategy to grow with our partner by entering a new state in the US with our sportsbook.”

The Hard Rock Sportsbook

The Hard Rock venue began taking bets on Friday 20 September at 3pm. Hard Rock’s sportsbook is more than 400 square foot in size and features four windows where patrons can place wagers.

Hard Rock also has plans to bring its online sportsbook to Iowa. On Friday, Hard Rock announced that its online and mobile sports betting product is set to launch in the Hawkeye State in the fourth quarter of 2019.

Sports betting in Iowa

With the launch of sports betting at the Hard Rock Hotel & Casino in Sioux City there are now 14 land-based sportsbooks operating in the Hawkeye State.

There are also two online sports betting options available in Iowa, William Hill and Elite Sportsbook. Depending on how fast the gambling giant works, Hard Rock could become the third legal online sportsbook in Iowa.

Governor Kim Reynolds signed Iowa’s sports betting bill into law back in May. With just 94 days between the signing of the bill and the launch of sports betting in the Hawkeye State, Iowa’s timeline to launch sports betting was one of the quickest in the US.

Sports betting in Iowa went live on Thursday 15 August 2019 and in the first 17 days of sports betting, Iowa’s sportsbooks processed more $8.5m in sports bets and generated just under $2.2m in revenue.

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