IGT and William Hill US partner to bring sports betting to US lotteries

IGT and William Hill subsidiaries have announced a multi-year agreement which will offer US lotteries a full service sports betting solution.

The partnership terms state that both IGT Global Solutions and William Hill US will jointly consider future sports betting opportunities and bid requests from US lotteries on a mutually exclusive basis.

This partnership will also allow IGT’s sports betting platform PlayShot, which is operational in four different states, to benefit from William Hill’s experience and successful track record as an operator in the states with an established foothold in all states that have legalized sports betting.

It appears that both companies wish to build upon an already successful partnership which resulted in both IGT and William Hill being chosen to run the Rhode Island lottery last month.

Renato Ascoli, IGT CEO, North America said: “IGT is uniquely positioned as a leader in both lottery and sports betting technologies to deliver innovative solutions that will expand the possibilities for players and for lotteries themselves in this exciting new market.”

Joe Asher, CEO of William Hill US said: “William Hill’s track record as an operator globally, and our clear leadership as a sports book operator in the US in particular, mean that US lotteries can be confident that in choosing IGT and us together, they will be benefiting from a reliable, trustworthy, and responsibly-managed solution, maximizing revenues to each state with a quality product and service.”

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