Indiana’s sports betting market set new records for betting handle and revenue in the month of January.
According to the latest figures from the Indiana Gaming Commission (IGC), sports betting handle in the Hoosier State hit a new record of $348.2m in January.
January’s handle marks a significant increase on the previous record of $313.1m that was reported in December 2020. This also marks the fifth consecutive month where the Hoosier State’s sportsbooks broke their handle record.
This time last year, Indiana sportsbooks processed just $171m in legal sports wagers.
Sportsbooks in Indiana also set a new revenue record in January after generating $29.3m in sports betting revenue. January’s revenue figure was 15.8% higher than the previous record of $25.3m that was set in November 2020.
Online betting was once again the most popular way to bet in January with online sportsbooks accounting for $296m of the total bets placed in Indiana.
How each operator performed
Ameristar Casino, which is partnered with DraftKings for sports betting, took a total of $134.4m in sports bets, with $122.6m being wagered via the DraftKings online sportsbook. The licensee generated a total of $10.7m in sports wagering revenue.
Blue Chip Casino and its sports betting partner FanDuel took second place in January after generating $6.2m in revenue from $90.6m in bets. The online FanDuel sportsbook accounted for $89.2m of the licensee’s handle.
The Belterra Casino and its BetMGM sportsbook took third place after processing $57m in bets and holding onto $5m in revenue. Similar to the other operators in the state, the online sportsbook accounted for the majority of bets after bettors wagered $52.4m with the online BetMGM platform.
Penn National Gaming’s Hollywood Lawrenceburg was the only other operator in the state to generate more than $1m in revenue. According to the report, the licensee generated $3.2m from $26.8m in sports bets.
What did people bet on?
According to the state report, basketball was the most popular sport to bet on in Indiana in January after residents wagered $133.2m on basketball events.
Bettors in the state wagered $77.3m on football events and just $56,797 on baseball games.
Parlay bets made up $86.1m of the state’s January handle while bettors wagered $50.3m on other sports.
