The Kambi Group has entered into a sportsbook deal with Greenwood Gaming and Entertainment the owner of the Parx Casino in Pennsylvania.
This multi-year deal will provide Kambi with an opportunity to expand its presence in the growing US sports betting market.
This deal will see Kambi providing Parx Casino with its sports betting platform, management services and land-based sports wagering experience.
Kambi will also have a land-based sportsbook installed at the South Philadelphia Turf Club, another Greenwood Gaming property.
There are also has plans to launch a Parx branded online sportsbook in the future.
The physical sportsbook at Parx is expected to launch before the end of the year with the online sportsbook set to launch after Parx manages to integrate the Kambi platform with its player account management system.
Kristian Nylén, Kambi CEO, said: “Greenwood Gaming represents yet another exciting partnership for Kambi, as we continue to establish ourselves as the premier choice for operators looking to enter the U.S. sports wagering market with a quality product and trusted partner.”
John Dixon, CTO at Greenwood Gaming and Entertainment, said: “We are excited to be working with an experienced, successful sportsbook partner that can bring best-in-class systems and odds making to the Parx-branded sports betting products.
“We are confident in their systems to provide timely, secure and accurate wagering opportunities across many sports both pre-game and in-game.”
Although the state of Pennsylvania was one of the first US states to legalize sports betting, none of the venues in the state have launched sportsbook operations yet.
This partnership builds upon Kambi’s already strong foundation in the US sports betting market, allowing the company to establish a presence in a second US state.
Kambi currently acts as a supplier for DraftKings Sportsbook, 888 Sport and SugarHouse Sportsbook in New Jersey.