Kindred and Caesars ink multi-state sports betting deal

Kindred Group has secured access to two new US markets with legal sports betting thanks to its latest partnership.

Kindred Group is set to offer sports betting and online gaming in Iowa and Indiana after entering a multi-state agreement with Caesars Entertainment.

What’s covered in the deal?

Under the deal, Kindred will be able to offer online sports betting and online gaming in Iowa and Indiana through the Unibet brand. Kindred will enter the markets by partnering with the Caesars’ Horseshow Hammond venue in Indiana and the Harrah’s Council Bluffs venue in Iowa.

Kindred will need to acquire regulatory approval and obtain relevant licenses before it can offer betting or online casino gaming in both states.

Manuel Stan, SVP of Kindred US, said: “We are thrilled to further extend our presence in the US together with one of the world’s most renowned and diversified casino-entertainment providers. Caesars’ geographical spread in the US gives us a unique opportunity to build our footprint, with Indiana and Iowa next in line and potential other states lined up. We also share Caesars’ vision to offer customers an unforgettable experience where every guest is treated like a Caesar.”

Christian Stuart, Executive Vice President for Caesars Entertainment, said: “As Caesars Entertainment continues to gain state approvals for legalised sports betting in the US, we look forward to adding Kindred to our list of sports betting partners in certain states. Caesars can continue to operate its own sports betting offering under the Caesars Sports brand in these states.”

Kindred in the US

With this deal, Kindred will now have a presence in four US states where sports betting has been legalized which includes New Jersey, Pennsylvania, Indiana and Iowa.

Kindred initially entered the US sports betting market in September 2019 with the launch of its Unibet-branded sportsbook in New Jersey through a partnership with the Hard Rock Hotel & Casino Atlantic City. In the same month, Kindred launched a land-based Unibet sportsbook in Pennsylvania through its partnership with Mohegan Sun Pocono.

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