Lottoland is the latest company to enter the world of sports betting.
The lottery betting operator, Lottoland, has announced the launch of a sports betting product through a partnership with Altenar, a Malta-based sportsbook provider.
With the launch of its sportsbook, Lottoland will have its very first sports betting product. Lottoland customers will now be able to access lottery betting, gaming and sports betting through the operators’ website.
What’s covered in the deal?
Under the deal, Altenar will provide Lottoland with a fully managed sports betting platform which will include in-play betting, flexible configuration options and a “modern adaptive player-centric user experience.” Lottoland has already launched the platform in select markets and plans to roll it out on a wider scale throughout 2020.
Nigel Birrell, CEO of Lottoland, said: “We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players. Our customers are at the heart of what we do, and for that reason, we are very pleased to be providing a one-stop shop for lottery betting, gaming and sports.
“Having Altenar at the helm of its development means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design. We are very excited to see the finished product live on our site.”
Altenar CEO Stanislav Silin, said: “The deal with Lottoland is important to Altenar, and we appreciate the trust placed in our product and company to deliver such an important vertical for Lottoland’s global expansion strategy. We are looking forward to a long-term cooperation together, and are going to do our best to ensure our sports betting solution provides the necessary technological edge and flexibility for Lottoland.”