Nascar enters responsible gambling partnership with the AGA

Nascar has become the first US league to partner with the AGA for its new responsible gambling campaign.

The American Gaming Association (AGA) announced that it has signed a partnership with the National Association for Stock Car Auto Racing (Nascar) to help educate fans on responsible gambling through the AGA’s “Have a Game Plan, Bet Responsibly” campaign.

With this announcement, Nascar has become the first professional sports league to partner with the AGA’s responsible gambling campaign. The announcement also coincides with Responsible Gambling Education Week which runs between 13 and 19 September.

The AGA launched its “Have a Game Plan” campaign in 2019 as part of the US gambling industry’s commitment to responsible gambling.

The deal

Under the deal, Nascar will develop co-branded content with the AGA and encourage bettors to “Know when to pit” and bet responsibly. This co-branded content will be distributed across the league’s social platforms as well as via public service announcements that broadcast on national radio.

The league will also produce original responsible gambling content for its betcenter, which provides Nascar fans with stats, odds and other information to help them make informed sports betting and fantasy sports decisions.

Casey Clark, Senior Vice President, Strategic Communications, AGA said: “Legal sports betting allows fans to engage with their favorite drivers and race teams in new, exciting ways. It is critically important to ensure they are informed about how to do so responsibly. 

“This partnership further demonstrates Nascar’s leadership among professional sports on responsible gaming.”

Scott Warfield, Managing Director, Gaming, Nascar said: “Ensuring that our fans have the resources to bet responsibly is a founding principle of our gaming strategy. The AGA uniquely understands the convergence of legal betting, sports, and responsible gaming. 

“As sports bettors increasingly engage with Nascar, we look forward to working together to promote bettor education and resources that help prepare our fans for the rapidly expanding legal sports betting landscape.”

More responsible gambling efforts

This comes after the AGA introduced the Responsible Marketing Code for Sports Wagering which is intended to prevent the irresponsible advertising of sportsbook products earlier this week.

The AGA’s marketing code states that “messages will not promote irresponsible or excessive participation in sports wagering” and that “each message will contain a responsible gaming message, along with a toll-free helpline number where practical.”

On top of this, the code states that advertisements may not suggest that sports wagering can guarantee “social, financial or personal success.”

The code also states that sports wagering advertising should not be “licensed for use on clothing, toys, games, or game equipment intended primarily for persons below the legal age for sports wagering.”

The AGA’s new responsible marketing code will be overseen by a Code Compliance Review Board, which is made up of two independent co-chairs and five AGA member representatives.

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