The New Hampshire Lottery saw sports betting revenue grow in November despite a drop in player spend.
According to the latest figures from the New Hampshire Lottery, sports betting revenue hit a new high of $4.8m in November up from the $4.2m generated the month prior.
While revenue increased in November, betting handle saw a slight drop with bettors in the state wagering $46.5m on sports. This represented a small 1.1% drop on the $47.1m wagered on sports in October.
Under the state’s agreement with DraftKings, the sole sports betting operator in the state, the state receives 49% of the operator’s sports betting revenue. This meant that the state managed to generate $2.3m from the activity in November.
For the fiscal year to date, from 1 July to 30 November, bettors in New Hampshire have wagered $174.1m on sporting events, leaving sportsbooks in the state $13.9m in revenue and the state generating $6.5m from the activity.
Mobile vs land-based
Mobile sports betting dominated the market in November with bettors in the state wagering $38.9m on sports via mobile devices. However, this figure was down 3.3% from the $40.2m wagered via mobile in October.
Mobile betting also made up the majority of revenue in November, accounting for $3.8m or 79.8%, of the state’s total revenue.
DraftKings’ land-based sportsbooks processed $7.6m in wagers, an increase of 11.8% month-on-month. This left the land-based sportsbooks in New Hampshire with just $965,465 in sports betting revenue in November.
DraftKings remains the sole operator in NH
In July 2019, New Hampshire became the second New England state to legalise sports betting. Land-based, online and mobile sports betting is legal under the state’s law which allows the New Hampshire Lottery to award licenses to 10 land-based venues and five online and mobile sportsbooks.
At the end of November 2019, DraftKings was awarded an exclusive contract to offer sports betting after being selected through a competitive bidding process.
DraftKings went on to launch its mobile sportsbook in the Granite State in January 2020.