The New Hampshire Lottery has announced the appointment of Daniel Maloney as its first Director of Sports Betting.
Maloney will be tasked with looking for new partnership opportunities, as well as leading the sales and execution process in sports betting strategies.
Maloney has interned with the Nevada Gaming Control Board (NGCB) in the past, and also holds over a decade of experience in contract and compliance law.
“Danny will play a major role in our efforts”
New Hampshire Lottery Executive Director Charlie McIntyre had the following to say about the appointment of Maloney.
“We are pleased to welcome Daniel Maloney to our team in this critical new strategic role to help us continue to implement and expand upon our already successful sports betting infrastructure.
“We are proud of our initial success with sports betting and we have every expectation that we will continue to build momentum.”
Maloney brings an extensive background
In addition to his internship with the NGCB and background in compliance, Maloney also holds a Master’s of Law degree in Gaming and Regulation. He obtained this from the University of Nevada Las Vegas.
McIntyre continued by acknowledging the impact that this new appointment could have. He said: “Danny will play a major role in our efforts to maximize this channel in support of education in New Hampshire. The future is bright for sports betting in New Hampshire.”
Maloney himself also commented on the new role and said the below.
“I am extremely excited to be able to step into this new position with the New Hampshire Lottery. I could not imagine a better role for myself and I look forward to working collaboratively with the New Hampshire Lottery team and its partners to continue to build on the Granite State’s reputation as the go-to destination for sports betting in the northeast.
“With DraftKings’s easy-to-use app providing countless opportunities for sports wagering in an engaging platform, coupled with world-class physical destinations, New Hampshire features an unparalleled sports betting experience.”
Sports betting in New Hampshire
Sports betting in New Hampshire went live at the end of December 2019. Over 4.7 million bets have been placed in the just over nine months that have passed since, with handle reaching $140 million.
40,000 New Hampshire residents have registered for a sports betting account, from a state population of 1.3 million.
Having originally been launched via mobile devices, sports betting in New Hampshire can now also take place at retail outlets. DraftKings has land-based sportsbooks at The Brook in Seabrook, as well as the Tiverton Casino in Manchester.