NHL partners With American Gaming Association for Responsible Gaming

The National Hockey League (NHL) has partnered with the American Gaming Association (AGA)  to promote responsible gambling.

The NHL has partnered with the American Gaming Association (AGA) to promote responsible gambling through the body’s “Have A Game Plan. Bet Responsibly” campaign.

The NHL’s partnership with the AGA

Under the partnership, the NHL will use its in-arena and digital marketing assets from across the league to display videoboard images and run public address announcements to promote the AGA’s responsible gambling initiative.

The league will also work with its franchises to run similar responsible gambling messages inside their arenas as well as on their online platforms.

Keith Wachtel, NHL Chief Business Officer said: “The National Hockey League is proud to partner with the American Gaming Association on this vital initiative to educate NHL fans about the importance of responsible betting.

“The fan experience remains one of our highest priorities as more hockey fans than ever have the opportunity to legally and responsibly bet in their home states. Ensuring that our passionate fans know how to participate in this exciting new opportunity is important, and we’re thrilled to be working with the AGA to share the responsibility in this worthy education.”

Bill Miller, AGA President and CEO, said: “Teams and leagues are increasingly embracing sports betting as they explore new fan engagement opportunities during COVID-19. Educating patrons about how to engage in this activity responsibly is critical to the success of the sports betting opportunity as it continues to expand throughout the country. 

“We’re thankful for the NHL’s continued leadership on responsible sports betting. Their partnership on this initiative will be important for hockey fans everywhere as they cheer on their teams in coming seasons.”

The AGA’s initiative 

The AGA launched its “Have a Game Plan” campaign in 2019 as part of the US gambling industry’s commitment to responsible gambling.

In September, the AGA found its first official partner for the initiative in the National Association for Stock Car Auto Racing (Nascar). 

Under the deal, Nascar will develop co-branded content with the AGA and encourage bettors to “Know when to pit” and bet responsibly. This co-branded content will be distributed across the league’s social platforms as well as via public service announcements that broadcast on national radio.

The league will also produce original responsible gambling content for its Nascar.com betcenter, which provides Nascar fans with stats, odds and other information to help them make informed sports betting and fantasy sports decisions.

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