Another online casino platform has secured market access into the state of New Jersey.
PlayStar Gaming, an online casino start-up, has inked a market access deal with Atlantic City’s Ocean Casino Resort to launch its online casino platform in the Garden State.
The market access deal
With the market access deal, PlayStar will launch its PlayStar Casino product in the state in the fourth quarter of 2021. The operator then plans to expand into additional states from 2022.
The PlayStar start-up was founded by the gambling industry entrepreneur Joel Wikell. PlayStar’s founder previously founded the online gambling software developer Boss Media.
PlayStar aims to set itself apart from the competition by offering an immersive experience with personalisation, engagement mechanics and customer service being a major part of this.
Wikell said: “For me, it is great to be back in the game as I founded Boss Media in the mid-nineties and brought many of the earliest online casinos to life. To get back in at this time when the technology and possibilities have advanced so much, is genuinely exciting. And we’re looking forward to doing it all over again.
Co-founder and executive vice president Adam Noble said: “We have shaped our proposition through extensive market research and analysis of customer behaviour to ensure maximum engagement and entertainment. This is the first step towards PlayStar Casino becoming a favorite among players across the US.”
Ocean Casino Resort’s other partners
PlayStar will now join the roster of Ocean Casino Resorts’ partners for online gambling in the Garden State.
The German operator Tipico and Parx Casino Are currently partnered with the land-based Atlantic City casino for online gambling in the state. Ocean Casino also hosts a William Hill-branded sportsbook in New Jersey as well as a proprietary online casino platform which is powered by GAN.
