The sportsbook operator PointsBet has teamed up with another Michigan-based sports team.
The Australian sportsbook operator PointsBet has announced a new partnership with the National Hockey League’s (NHL) Detroit Red Wings.
This marks the operator’s second deal with a Michigan-based sports team in the space of a week.
Under the deal, PointsBet will become an official gaming partner of the Detroit Wings and the Little Caesars Arena. The deal will also see the Sport & Social bar at the Red Wings’ Little Caesars Arena renamed to the PointsBet Sports Bar.
PointsBet signage will also appear around the outside of the ice rink while PointsBets advertising material will appear on the team’s radio network and digital platforms.
The operator will also receive integration opportunities with The Word on Woodward, an online mailbag show that covers both the Red Wings and Major league Baseball’s (MLB) Detroit Tigers. This will be available on both of the sports team’s sites.
Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings said: “Our fans will enjoy the lively atmosphere of the PointsBet Sports Bar and the energy this partnership will bring to the game-day experience in and around Little Caesars Arena.
“We are proud to deepen our relationship with PointsBet and we look forward to creating dynamic experiences for our fans.”
Johnny Aitken, CEO of PointsBet USA, said.: “We are thrilled to extend our relationship with the Ilitch organization and announce this partnership with the Detroit Red Wings, a very proud and storied NHL franchise with an extremely passionate fanbase.
“We now have the unique opportunity to work closely across both the Red Wings and Tigers, and we look forward to leveraging our competitive advantage of owning our technology environment from end to end to implement engaging product innovation and personalized offerings to complement our app’s market-leading speed.”
PointsBet busy establishing Michigan presence
This latest deal marks the sportsbook operator’s third partnership with a Michigan-based sports team.
PointsBet’s first deal with a Michigan team came last year when the operator announced a deal with the MLB’s Detroit Tigers in July. With the Detroit Tigers deal, PointsBet became the first sportsbook operator to partner with an MLB franchise and the first operator to partner with a Michigan-based sports team.
Last week, the operator announced a partnership with the National Basketball Association’s Detroit Piston. Under the deal with the Pistons, PointsBet will become an official sports betting partner of the NBA franchise and have access to official team marks and logos. In addition to this, the sportsbook operator will benefit from sponsorship opportunities as well as brand visibility across digital and social media assets.
In December, PointsBet became one of 15 other sportsbook operators to secure a provisional licence to offer online sports betting in the state of Michigan. The state regulator awarded provisional licences ahead of the state launching its legal online betting market.
PointsBet initially secured entry into the Michigan betting market via a partnership with the Lac Vieux Desert Band of Lake Superior Chippewa Indians. This agreement allows PointsBet to offer online and mobile sports betting and online casino gaming in the Great Lake State.
Still no launch date for online betting in Michigan
There is still no solid date confirmed for the launch of online sports betting and online casino gaming in the state of Michigan.
However, the Michigan State Gaming Control Board is set to hold a meeting today where the roll-out of online gambling in the state is likely to be discussed.