Australian sports betting operator PointsBet has inked deals with two more NFL teams.
The Australian sportsbook operator PointsBet has entered partnerships with the NFL’s Indianapolis Colts and Chicago Bears.
Under both of the deals, PointsBet will be able to use the Colts’ and Bears’ logos in marketing and the operator will also have access to sponsorship opportunities and brand visibility across several digital platforms.
PointsBet’s deal with the Colts will see the operator sponsor the team’s Official Colts Podcast. The sportsbook operator will also launch mobile push notifications for the Colts’ regular-season games before kickoff.
Johnny Aitken, PointsBet USA chief executive, said that the agreement with the Colts comes after PointsBet partnered with NBA’s Indiana Pacers and shows the operators commitment to doing business in the state of Indiana.
Aitken said: “PointsBet is thrilled to partner with the Colts, aligning with this great organization and its hugely passionate fanbase. PointsBet is the only sportsbook to have partnerships in place with both the Pacers and now the Colts, and we’re extremely proud of that.
“Indiana is a fantastic sports state and one that we’ve prioritized – we look forward to continuing to serve Indiana sports bettors this season, now alongside great partners in the Indianapolis Colts, on a personalized platform with unrivaled speed and ease of use.”
Speaking on the deal with the Bears, Aitken said: “The PointsBet team is incredibly excited to become the first legal sportsbook partner in Chicago Bears history. We are teaming up with a first-class organization, supported by extremely passionate fans.
“Since launching our fast and differentiated mobile sports betting app in Illinois, we’ve been thrilled by the reception from Chicago sports bettors. We’ve always viewed Illinois to be a supreme market opportunity for the PointsBet brand, and we look forward to increasing our presence alongside famed partners in the Chicago Bears.”
Chicago Bears president and chief executive Ted Phillips said: “As we break into the sports betting category for the first time, we couldn’t be more excited to welcome PointsBet to the Bears family as a proud partner. This deal will bring fans a new way to interact with and cheer on the club.”
PointsBet raises more funds
On Friday, the sportsbook operator also announced it had hit its target of raising AUS$153.2m (US$107.6m) through an entitlement process and retail bookbuild, which saw the operator issue 23.5m new shares.
PointsBet managed to raise AUS$70.5M with its initial entitlement offer and an additional AUS$76M in a retail entitlement round. The operator raised the rest of the funds through its bookbuild.
This round of funding forms part of a larger effort for the sportsbook operator in order to generate an additional AUS$300m in funds.
On 4 September, PointsBet revealed it had raised AUS$200m during a share placement, more than the AUS$150m it had expected to earn. When combined with the AUS$153.2m generated with the retail component of the fundraising, the operator managed to raise more than AUS$350m in funding.