PokerStars and Fox Bet launch in Michigan

PokerStars and Fox Bet are two of the latest online gambling brands to launch in the state of Michigan.

Flutter Entertainment’s Fox Bet, Stars Casino and PokerStars brands have launched in the state of Michigan.

This comes as the state’s online gambling market went live last month. The launch of PokerStars also marks the first online poker platform to launch in Great Lake State.

PokerStars, Fox Bet and Stars Casino in Michigan

Flutter’s brands were launched in the state via a market access deal with Odawa Casino in Northern Michigan, which is owned and operated by Little Traverse Bay Bands of Odawa Indians. Flutter acquired the PokerStars and Fox Bet brands when it completed its acquisition of The Stars Group last year.

The operator’s three brands will be integrated so that customers can use one account to sign in to all three platforms.

Michigan will mark the fourth US state to feature the Fox Bet sportsbook brand which is currently live in New Jersey, Pennsylvania and Colorado.

Kip Levin, FOX Bet Chief Executive Officer, commented: “The key differentiators for us have always been our valued partnership with the FOX Corporation and the strength of our industry-leading FOX Bet Super 6 product combined with the PokerStars business and we plan to lean into these unique assets as we launch in Michigan. Customers create one account to access FOX Bet sportsbook, PokerStars and Stars Casino, users create one account for all three apps, unlocking a wide variety of exciting and entertaining options to supercharge the experience for our Michigan audience.”

Players will also be able to access poker games on PokerStars, including the brand’s Championship of Online Poker. For now, customers in Michigan will only be able to play against other Michigan residents.

Interstate poker coming to Michigan

Earlier this year, Michigan Governor Gretchen Whitmer signed an interstate poker bill into law which will allow online poker games to be played across state lines.

Michigan will soon join the likes of Nevada, Delaware and New Jersey which all offer interstate poker games.

The bill, titled Senate Bill 991, is from the 2019-2020 legislative session and would allow for liquidity for poker games to be pooled with other states and jurisdictions, such as Native American tribes, that also offer the same activity.

The legislation was initially introduced by state senator Curtis Hertel and co-sponsored by Jeff Irwin, Erika Geiss, Dayna Polehanki, Paul Wojno, Jim Ananich and Adam Hollier.

The bill passed the initial Senate vote by 36-1 and then went on to clear the House with a vote of 85-16 on 30 December 2020. 

Whitmer’s signing of the bill comes just over a year after signing bills legalising online sports betting and online casino gambling.

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