SIS secures broadcast rights for The Saudi Cup

Sports Information Services has secured the broadcast rights for the Saudi Cup for the next two years.

Sports Information Services (SIS) has secured the data and live picture rights for the full schedule of horse racing in Saudi Arabia, which includes The Saudi Cup.

What the deal covers

Under the agreement, SIS will be able to broadcast the full Saudi Arabian horse racing schedule for the next two years for its customers in retail and online verticals. 

SIS customers will also be able to use the suppliers’ live betting channels which offer new betting events every three minutes.

Will Morris, Head of International Horse Racing at SIS said: “We’re delighted to be extending our partnership with The Saudi Cup and distributing live pictures and data from the best of Saudi Arabian racing, including the world’s most valuable race.

“Through this deal, we look forward to offering our customers across the globe even more first-class international racing as well as a significant number of new betting opportunities.”

SIS will also broadcast The Saudi Cup next month on 20 February. The Saudi Cup is the main event of the two-day meeting at the King Abdulaziz Racecourse, in Riyadh. The event has been recognised as the world’s most valuable horse race event due to its $20m prize fund and the individual $10m cheque handed to the winner of the Saudi Cup.

SIS builds out portfolio

In its announcement, the supplier noted that this agreement to broadcast the full schedule of horse racing in Saudi Arabia has enhanced its portfolio of international racing.

SIS’s portfolio currently includes racing events from countries all over the world including the Czech Republic, Dubai, Germany, Hungary, Latin America, Mauritius, Singapore among others, the UK and Ireland

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