Sports data supplier and media rights distributor, Sportradar announced that it has signed an exclusive deal with MGM GVC International.
The deal will see Sportradar become MGM GVC’s exclusive sports betting data provider giving MGM GVC access to data that Sportradar has the right to distribute.
The deal includes a range of pre-game and live betting services as well as content which should stimulate betting such as live match trackers.
Neale Deeley, VP Gaming Sales at Sportradar said: “”We have been preparing for the opening of the US market for some time now with an across the board ramp up of our US sports betting offering and we are delighted with this endorsement from MGM and GVC that all the hard work is delivering what world class betting operators are looking for.””
Adam Greenblatt, CEO of MGM GVC International said: “”We have a clear and simple objective; to provide our US customers with the best and broadest range of betting products in the market. Sportradar is a great partner to help us get there, enabling us to offer a huge spectrum of US sports events while leveraging off our global portfolio.””
This deal puts MGM GVC in an incredibly strong position to capitalize on the sports betting market as Sportradar has one of the widest reaches when it comes to sports data.
Sportradar currently handles the data for leagues across the world including NFL, NBA, NHL, NASCAR, FIFA and UEFA.
MGM is also a sports betting partner for the NBA and NHL which could stand to benefit MGM GVC in the long run.
This is the latest partnership in recent months for the joint venture between MGM Resorts International and GVC Holdings.
Back in October, MGM GVC entered into a sports betting partnership with the United Auburn Indian Community (UAIC) tribal group in California.
The partnership with the tribe marked the first sports betting deal to be reached in the state of California and puts both parties in a strong position in the event that California legalizes sports betting.
