Sportradar is continuing to make big moves in the US sports betting space.
On Monday, data provider Sportradar announced a partnership with the sports betting startup company, BetIndiana.
What is BetIndiana?
Apart from offering mobile sports betting, BetIndiana also provides coverage of sporting events, sports news and several betting guides.
In October, BetIndiana announced plans to launch a mobile sportsbook in partnership with Spectacle Entertainment, the owner and operator of Majestic Star Casino in Gary, Indiana.
BetIndiana and Spectacle Entertainment have yet to receive regulatory approval from the Indiana Gaming Commission.
Looking closer at the deal
Under this deal, Sportradar will provide BetIndiana’s mobile sportsbook with its real-time sports data and Managed Trading Services (MTS).
Neale Deeley, vice president of US sales and gaming at Sportradar said: “We are pleased to be working with BetIndiana, a true pioneer in the US betting market. Given its focus on mobile and online sports betting, we are well-positioned to provide BetIndiana with the data, tools, and services it needs to succeed for many years to come.”
Frank Ignatius, president & founder of USA Sports Gaming, said: “Partnering with Sportradar, another business that’s aggressively diving into the US market, was the right fit for us.
“As a startup in a competitive landscape, it’s crucial that we hit the ground running with a hyper focus on growth. Sportradar gives us the opportunity to do that, and we look forward to continuing our journey with them by our side.”
Sports betting in Indiana
Indiana became the tenth state to legalize sports betting following the repeal of the Professional and Amateur Sports Protection Act (PASPA) in 2018.
Governor Eric Holcomb signed HB 1015 into law in May, legalizing land-based and state-wide mobile sports betting. Bettors can sign up for online sportsbook accounts remotely, from anywhere within the state.
On 1 September, Indiana’s sports betting market went live with the Ameristar Casino Hotel East Chicago, the Hollywood Casino & Hotel Lawrenceburg and Indiana Grand Racing & Casino launching land-based sportsbooks.
Indiana’s sports betting market got off to a strong start in September after the state’s sportsbooks processed a combined $35m in bets and generated $8.5m in revenue. It’s important to note that