theScore is hoping to improve users sports betting experience with FUSE by theScore.
On Tuesday, Score Media and Gaming, a division of the Canadian Sports media company theScore, launched FUSE, a new suite of integrations linking its media and sports betting platforms.
So, what’s new with theScore?
According to a press statement, FUSE allows for “faster and tighter navigation” between theScore’s main sports app and theScore Bet, the company’s mobile sportsbook.
With the new FUSE integrations, users can now create betslips from within theScore sports app. Users will also be able to make use of data, stats and scores to help build their betting slips. Bettors can also use Face ID to confirm a bet, reducing the amount of time it takes to place a wager.
John Levy, Founder and CEO of theScore, said: “The launch of theScore Bet revolutionized the integration of sports betting and media, and the introduction of FUSE takes it to another level. We’ve created an unparalleled cross-platform media and betting experience, getting sports fans into the action faster than ever. Our goal is to continue to surpass sports fans’ expectations while leading the way for media in the sports betting industry. And with FUSE, we’re only getting started.”
To make use of the new integrations, users must have ‘Bet Mode’ activated on theScore media app on the same mobile device as theScore Bet app.
TheScore in the US betting space
The media company’s sports betting app launched in the state of New Jersey in September and was the first sports betting app to be launched by a media company in the US.
Currently, theScore Bet is only available in the Garden State but it is likely to launch in several other states where sports betting is legal.
In August, theScore was one of four companies that entered a market access deal with Penn National Gaming for sports betting. Under the deal, theScore will be able to launch its sports betting app in Illinois, Indiana, Kansas, New Mexico, Maine, Massachusetts, Michigan, Ohio and Texas.
Although not all of the states named above have legalized sports betting, theScore will have plenty of options as more states regulate the activity.
Online sports betting is currently legal and live in Indiana, meaning it is just a matter of time until theScore begins the process of launching its app in the Hoosier State.