The German sportsbook operator Tipico has announced the launch of its mobile betting app in New Jersey.
The German sportsbook operator Tipico has launched its mobile sportsbook app in the state of New Jersey.
New Jersey bettors will now be able to download Tipico’s betting app and place bets on a variety of sporting events.
Tipico in New Jersey
New Tipico customers will benefit from several sign-up bonuses and cash offers. Tipico will also run a brand platform and a new advertising campaign with the Öpinionated ad agency to promote the new betting app.
Tipicio’s launch in the Garden State comes after the operator secured regulatory approval from the New Jersey Division of Gaming Enforcement in September. The operator will offer sports betting in New Jersey under the licence of Atlantic City’s Ocean Casino Resort.
Tipico US managing director Adrian Vella said: “Tipico is a betting experience unlike any other, and we are confident that as we expand our reach in the US, users will love the new features we are regularly adding to the app.
“This is just the start, but we are proud to call New Jersey our home and it’s been great to see the positive response from sports bettors across the state.”
The German operator has previously stated that it will use its own technology to power the sportsbook app.
Tipico also plans to offer an igaming product in the Garden State and has chosen Scientific Games’ OpenGaming product suite to power the offering. NetEnt has also been selected to provide a range of online video slots and table games.
Sports betting in New Jersey continues to grow
With the launch of Tipico in New Jersey, bettors in the state now have access to 18 online sportsbook products.
In October, New Jersey broke the national record for sports betting handle for the third month in a row after processing $803m in bets.
Online betting has also proven to be the most popular way to bet in the state, with mobile and online sportsbooks accounting for $744m of the state’s October handle.
Sportsbook operators managed to generate $58.5m in sports betting revenue, representing a 26% year-on-year increase in sports betting revenue.
With the state’s continued growth and October performance, New Jersey’s total betting handle for the financial year has surpassed $4bn.