Indiana’s sports betting market continued to expand yesterday with the launch of the Unibet sportsbook app.
Yesterday, the Stockholm-listed operator Kindred, launched its Unibet-branded mobile sports betting app in the state of Indiana.
With the launch of its Unibet app in Indiana, Kindred has managed to enter three US states with legal sports betting.
Unibet in Indiana
Kindred secured its entry into Indiana’s gambling market through a partnership the Caesars-owned Horseshoe Hammond venue.
The Indiana Gaming Commission granted the operator approval to launch its app on 30 July. The operator also confirmed its plans to launch sports betting operations in Indiana in its earnings release last week.
Manuel Stan, SVP Kindred US, said: “After two very successful launches of the Unibet brand in the US, we are now excited to move forward with our agreement with Caesars Entertainment. We look forward to introducing customers in Indiana to Unibet’s first-class online sportsbook to enjoy the great experience in a safe and secure environment.
“To be able to launch our product just in time for the NHL and NBA season restart is very exciting. Indiana also represents Kindred’s first step into the Midwest, and we are expecting other states in the region to follow shortly.”
Christian Stuart, Head of Caesars Sports and Online Gaming said: “We look forward to Unibet’s success in Indiana and the incremental revenue stream it will provide our sportsbook business. Unibet’s launch comes at an exciting time for fans with the return of professional sports.”
Kindred in the US
Kindred first entered the US sports betting market in September last year after launching its mobile betting app in New Jersey. The operator then launched its sports betting product in Pennsylvania in November.
Indiana will be the last market to see the launch of the Unibet app this year, however, there are plans to expand its US presence next year.
In January, Kindred plans to launch its Unibet app in Iowa in partnership with Caesars. The operator is waiting for the state’s in-person registration requirement to end this year before entering the state.
Sports betting in Indiana
Indiana became the tenth state to legalize sports betting following the repeal of the Professional and Amateur Sports Protection Act (PASPA) in 2018.
The state’s Governor, Eric Holcomb, signed HB 1015 into law in May 2019, legalizing land-based and state-wide mobile sports betting in the state of Indiana. Bettors can sign up for online sportsbook accounts remotely, from anywhere within the state.
Sports betting went live in Indiana on 1 September 2019, at the Ameristar Casino Hotel East Chicago, the Hollywood Casino & Hotel Lawrenceburg and Indiana Grand Racing & Casino
With the launch of Unibet, there are now eight online sports betting app in Indiana, including, BetAmerica, BetMGM, BetRivers, Caesars, DraftKings Sportsbook, FanDuel Sportsbook and PointsBet.
