William Hill continues to lead DC betting market in October

William Hill’s land-based sportsbook in Washington DC continued to outperform the DC Lottery’s Gambet sports betting app in October.

According to the latest figures from the DC Lottery, William Hill’s land-based sportsbook at the Capital One Arena continued to outperform the District’s mobile betting app in October.

This marks the third month in a row where William Hill has managed to outperform the District’s only mobile betting product.

The figures

According to the Lottery’s figures, bettors wagered $4.2m with Gambet in October, with customers winning back $3.4m. This left the Lottery with $822,101 in revenue, representing a 64.8% month-on-month increase in revenue. This made October Gambet’s strongest month to date.

Since its launch in May, bettors have wagered $10.6m with Gambet and won back $8.8m leaving the platform with just $1.8m in revenue.

The William Hill-branded sportsbook at the Capital One Arena continued to dominate the market despite having a limited reach and no mobile platform in the city.

The figures revealed that bettors wagered $14.4m at the William Hill sportsbook in October, up 17.8% on September’s handle. Customers managed to win back $11.6m leaving the sportsbook with $2.7m in revenue.

The William Hill sportsbook paid $271,777 in taxes to the district in October.

Since its full launch in August, the William Hill sportsbook has processed $35.7m in bets, paid out $30.2m in winnings and generated $5.5m in total revenue.

Gambet failing to capitalise on mobile advantage

Although the market is still in its infancy, it appears that the DC Lottery is squandering its advantage of having the only mobile app in the district.

The DC Lottery’s platform has been mired in controversy since it was announced that the DC Council voted to skip the standard bidding process and grant the district’s sports betting contract to Intralot, granting the Greek company a monopoly on the market.

In addition to this, the Gambet platform launch was delayed several times and features uncompetitive odds and a lengthy signup process.

Gambet’s shortcomings are made evident in the monthly figures which show that William Hill took 144,882 bets in October while the Gambet app took just 113,407 via the app. 

The Lottery still has yet to make its land-based debut and plans to roll-out its land-based betting kiosks across the Lottery’s network of vendors in early 2021. This launch was initially scheduled to take place in 2020 but was delayed due to the impact of the coronavirus pandemic.

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