William Hill US has filed a lawsuit against its US competitor, FanDuel, for allegedly copying marketing material.
William Hill filed a copyright infringement lawsuit at a US District Court in New Jersey claiming that FanDuel duplicated content from its “How To Bet Guide.”
Joe Asher, CEO of William Hill US, said: “We are not litigious people but this is ridiculous. If the court finds in our favor, a portion of the proceeds will fund scholarships for creative writing programs at New Jersey universities.”
William Hill distributed it’s “How To Bet Guide” back in June when it began offering sports betting at Monmouth Park Racetrack in New Jersey.
The lawsuit details that FanDuel’s version of the betting guide was distributed at the Meadowlands Racetrack in July.
When compared side by side both guides are almost indistinguishable from each other, FanDuel has even used the same example when breaking down how spread betting works.
The lawsuit also claims that there is a section of text present in the FanDuel guide which contained the William Hill logo, fueling the claim that text was essentially copied and pasted directly into the guide.
FanDuel declined to comment on the lawsuit.