William Hill launches sportsbook app in Illinois

Another operator has launched online sports betting operations in the state of Illinois.

Sports betting giant William Hill has announced the launch of its mobile sports betting app in the state of Illinois.

William Hill is the second sportsbook operator to launch in Illinois this week after the Australian sportsbook operator PointsBet launched its online and land-based sportsbook earlier this week.

William Hill in Illinois

The sportsbook operator launched its online and mobile sportsbook app in Illinois via a partnership with Caesars Entertainment’s Grand Victoria Casino which is located in Elgin.

Illinois residents will be able to place bets on professional and collegiate sporting events with the app. William Hill’s mobile app is built upon its proprietary platform and offers a variety of bet types including props, parlays, futures and In-Play wagering.

New William Hill customers in Illinois that make an online deposit will receive a 100% match up to $300.

Ken Fuchs, President of Digital for William Hill, said: “We’re excited to bring our top-performing mobile app to my hometown state of Illinois. We look forward to providing millions of sports fans in the state with the best markets and great service.”

William Hill opened its first land-based sportsbook in the state of Illinois at Grand Victoria Casino back in August. This location is approximately 40 miles outside of Chicago.

William Hill in the US

William Hill now offers mobile and online sports betting in six states including Iowa, Nevada, New Jersey, West Virginia, and Colorado.

Earlier this week, the sports media giant ESPN announced a deal with Caesars Entertainment, which will see the broadcaster integrate odds from William Hill. The sportsbook operator’s odds will be displayed as William Hill is Caesars’ sports betting partner.

The deal will also see link integrations to William Hill’s sports betting apps, geo-targeted to legalised sports betting states which will appear on ESPN.com web and mobile web and the ESPN Fantasy app.

Sports betting in Illinois

The launch of William Hill’s app comes as the Illinois Gaming Board (IGB) published its first set of sports betting figures revealing that bettors in the state wagered $61.8m on sports since 9 March, when the state’s sports betting market went live.

In July 2019, Pritzker signed Illinois’ gambling expansion bill into law, making Illinois the fifth state to legalize sports betting in 2019. As well as legalizing sports betting, the bill allowed for the launch of six new land-based casinos and a large casino venue in Chicago.

The Illinois sports betting market went live on 9 March with the launch of a BetRivers-branded sportsbook at Rivers Casino Des Plaines.  Online sports betting went live in the state when BetRivers launched its online sports betting platform on 18 June through Rivers Casino des Plaines.

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