Wynn quietly completed the soft launch of its online sportsbook and casino app in the state of New Jersey, making it the latest platform to enter the state.
Wynn Resorts has become the latest operator to enter New Jersey’s online gambling market after completing the soft launch of its online sportsbook and casino app in the Garden State.
The operator’s platform, Wynn Sports, features an integrated online casino and is currently only available as a mobile-only application. A desktop version of the platform is set to launch at a later date.
How did Wynn secure market access?
Without a physical land-based casino in the state of New Jersey, Wynn was forced to secure a land-based partner in the state in order to enter the state’s online gambling market.
The operator managed to enter the state via a deal with Caesar Entertainment which owns several casinos in the Garden State. With the deal, Wynn Online Casino marks the fourth online skin on Caesars’ license and will join the likes of Caesars, Harrah’s and 888.
Wynn’s journey into online gambling
Although Wynn has established itself as a leading casino brand in Las Vegas, the operator had yet to begin real money online gambling operations. Up until now, Wynn’s only online presence came in the form of its online sports betting app in Nevada and a free to play mobile slots app.
The casino operator is expected to launch an online sportsbook in the state of Colorado and Indiana in the near future, as well as other states.
The operator’s slow launch can be chalked up to the fact that five of its six casinos are located in Vegas and Macau, and it has a relatively small presence in other key sports wagering markets in the US. While Wynn operates the Encore Boston in Massachusetts, the state has yet to legalise online sports betting and casino gambling.
Only time will tell how much success Wynn will see in the online gambling space as it must now compete with well established online-only brands such as DraftKings and FanDuel in the sports betting space.
While nationally recognised land-based operators, such as MGM and Caesars have seen growth in the last year, it has been much slower when compared to online-only operators.
A quiet launch
For some, the launch of Wynn’s platform in the Garden State may have flown under the radar as it launched without fanfare in a very crowded market.
Prior to the soft launch of its platforms, the operator gave no direct indication it was going to be entering the New Jersey market.
The operator hasn’t announced plans to launch in other markets with legal online sports betting, but based on its approach in New Jersey, it is reasonable to expect more unannounced launches from the casino operator in the future.