WynnBet expands presence into seven US states

Wynn Resorts’ mobile sports betting product has secured entry into a total of seven US states.

Wynn Resorts’ online gambling division, WynnBet, has announced the signing of a market access agreement with Elite Casino Resorts in Iowa, giving the operator access to a total of seven US states.

Wynn and Elite Casino

Under the agreement with Elite Casino, Wynn Resorts will have the opportunity to launch its WynnBet mobile sports betting product in the state under Elite’s Riverside Casino and Golf Resort license.

This comes after the state of Iowa’s in-person registration requirement for online sportsbooks expired at the start of January.

Now that Wynn has secured entry into Iowa’s betting market the operator has secured access into seven US states. 

WynnBet is currently live in New Jersey and Colorado, and will soon launch in Michigan when the market goes live. The operator has also secured market access into Indiana, Nevada, Massachusetts and now Iowa. WynnBet has also submitted licence applications in Virginia and Tennessee.

The operator also said that in order to meet the demands of the “fast-moving” online gambling industry, it is currently “fast-tracking” market access discussion in more than a dozen other large markets, which have yet to be announced.

In its announcement, Wynn said: “Combined, the Company’s secured and prospective market access would position WynnBet to reach approximately two-thirds of the addressable online bettors in the United States.”

WynnBet ramping up operations

Wynn is currently in the process of ramping up its online gambling operations as several states explore the potential expansion of online gaming.

When Wynn acquired a 22.5% stake in the online sportsbook operator BetBull, Wynn secured access to the sportsbook digital wagering technology and capabilities.

The operator also has agreements in place with GAN and Scientific Games, allowing the operator to use both of the suppliers’ products in different legal markets. Wynn will use GAN to power its online betting and casino product in the state of Michigan when it launches.

This comes after the operator published its financial results in November, revealing that Wynn Resorts’ revenue fell 77.5% year-on-year to $370.5m.

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