About Compare.bet

Helping you on your online gambling journey

Since 2017, we've strived to bring our users peace of mind when choosing a gambling provider or learning more about how it all works.

What we do

Our team works hard to make sure our users have everything they need when it’s time to compare our recommended providers. Compare.bet New Zealand is jam-packed with expert, unbiased reviews of hundreds of top online racing bookmakers, sportsbooks, casinos and more, as well as a number of guides that walk through the trickier parts of playing at online gambling sites. We’re confident that our detailed reviews and guides can help users make quicker, easier and better-informed decisions when choosing your favourite places to gamble online.


Our values

Our values

Create Quality

We want to give our users the best possible experience , and we continually strive to raise the bar for ourselves.

Demonstrate Transparency

Online gambling can be opaque at times. We get more energy from being real and open.

Keep Learning

We have fantastic experience with the team, but we stay humble and continue to push to improve ourselves.

Have Fun

Gambling is entertainment, and we want to play our part in making sure it's fun as well as safe.

Meet the team

We’re a small team of digital marketing experts with a focus on creating awesome stuff online. Our staff boast decades of combined gambling industry knowledge and is led by founder Luke Eales. Luke has significant experience in the online gambling aggregation space and has been featured in gambling industry publications including Intergame, Totally Gaming, Sigma, IncomeAccess.com, Affiliate Insider, SBC News and more.

The wider team includes Content, Product, Design, Marketing and Commercial experts who are tasked with delivering Compare.bet’s vision – to offer users around the world an unrivalled gambling comparison experience.

Luke Eales
Luke Eales
Freddie Smith
Freddie Smith
Head of Commercial
Daniel Bennett
Daniel Bennett
Jack Lodge
Jack Lodge
Jake Patel
Jake Patel
Ben Miles
Ben Miles
Sam Buckingham
Sam Buckingham
Digital PR

Pushing for safer gambling


There are many fantastic resources to support those experience gambling problems. We wanted to add our own small contribution to this, easily accessible here on Compare.bet New Zealand. Play Safe is our responsible gambling hub, including key information and contacts for dedicated support organisations and charities.


Compare.bet around the web

Our work has appeared in a whole host of reputable publications.

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How we make money

To keep our service free for users, we are paid a commission by some gambling operators when a new customer joins via our site. This commission doesn’t affect your playing experience in any way and helps us maintain a dedicated, expert team, focused on adding new comparison features, accurate operator research and helpful guides, features, news and stories.

Our story

Compare.bet was launched as a very simple sports betting comparison site catering to the UK market
Expanded to cover casino, bingo, poker, lottery and esports
Launched localised versions of Compare.bet in German, Portuguese and Spanish
Launched The Warm-Up, Compare.bet’s own football publication
Released ‘Add to Compare’ feature
Launched Compare.bet US via the integration of sister site and dedicated US gambling portal BettingUS.com
Launched Compare.bet News
Launched our new Betting Tips & Previews section
Launched localised versions of Compare.bet in Australia, New Zealand and Ireland
Compare.bet nominated at the EGR Operator Awards 2020
Launched beta version of our odds comparison tool