About Compare.bet

Helping you on your online gambling journey

Since 2017 we've strived to bring our users peace of mind when choosing a gambling provider or learning more about how it all works.

What we do

Our team works hard to make sure our users have everything they need when it’s time to compare our recommended providers. Compare.bet is jam-packed with expert, unbiased reviews of hundreds of top esports bookies, sportsbooks, casinos and more, as well as a number of guides that walk through the trickier parts of playing at online gambling sites. We’re confident that our detailed reviews and guides can help users make quicker, easier and better-informed decisions when choosing your favourite places to gamble online.


Our values

Our values

Create Quality

We want to give our users the best possible experience , and we continually strive to raise the bar for ourselves.

Demonstrate Transparency

Online gambling can be opaque at times. We get more energy from being real and open.

Keep Learning

We have fantastic experience with the team, but we stay humble and continue to push to improve ourselves.

Have Fun

Gambling is entertainment, and we want to play our part in making sure it's fun as well as safe.

Meet the team

We’re a small team of digital marketing experts with a focus on creating awesome stuff online. Our staff boast decades of combined gambling industry knowledge and is led by founder Luke Eales. Luke has significant experience in the online gambling aggregation space and has been featured in gambling industry publications including Intergame, Totally Gaming, Sigma, IncomeAccess.com, Affiliate Insider, SBC News and more.

The wider team includes Content, Product, Design, Marketing and Commercial experts who are tasked with delivering Compare.bet’s vision – to offer users around the world an unrivalled gambling comparison experience.

Luke Eales
Luke Eales
Freddie Smith
Freddie Smith
Head of Commercial
Daniel Bennett
Daniel Bennett
Jack Lodge
Jack Lodge
Anna Garcia
Anna Garcia
Ben Miles
Ben Miles
Jake Patel
Jake Patel
News & US
Li-Li Bennett
Li-Li Bennett
Sam Buckingham
Sam Buckingham
Digital PR

Pushing for safer gambling


Our team has been trained by GamCare to develop a better understanding of why problem gambling occurs, how gambling-related harms can impact our users and ensure we’re complying to LCCP codes pertaining to advertising and marketing.


There are many fantastic resources to support those experience gambling problems. We wanted to add our own small contribution to this, easily accessible here on Compare.bet. Play Safe is our responsible gambling hub, including key information and contacts for dedicated support organisations and charities.


As a prominent player in the online gambling sector, we have a responsibility to ensure players are protected. As part of this, we make regular donations to Gamble Aware, and provide support to the UK’s Safer Gambling Week campaign annually.


Compare.bet around the web

Our work has appeared in a whole host of reputable publications.

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How we make money

To keep our service free for users, we are paid a commission by some gambling operators when a new customer joins via our site. This commission doesn’t affect your playing experience in any way and helps us maintain a dedicated, expert team, focused on adding new comparison features, accurate operator research and helpful guides, features, news and stories.

Working with the best in the game

Big names we've had the chance to interview

Louis Saha
Louis Saha

We’ve spoken to the former France and Manchester United striker on two occasions in our exclusive interviews for The Warm-Up. Louis has provided us with great insight into what it’s like to play for one of the world’s biggest clubs and shared his assessment of some of the club’s current stars

Read our interview in The Warm-Up
Jason Robins
Jason Robins

We had the opportunity to catch up with CEO and founder of DraftKings, Jason Robins, at ICE London. He shared his thoughts on Superbowl LII, some insights into DraftKings transition into a fully-fledged sportsbook and the legalisation of sports betting in the US.

Read our interview in Compare.bet News
Glen Johnson
Glen Johnson

We spoke with former Liverpool and Chelsea right-back Glen Johnson early in the 2020/21 Premier League campaign. The former England international shared his thoughts on the future of Liverpool FC, tipping the club and its players to win collective and individual accolades, respectively.

Read our interview in The Warm-Up
Michael Dugher
Michael Dugher

Michael Dugher, CEO of the Betting and Gaming Council, spoke at length with our news team in the wake of increased COVID-19 restrictions. Prior to joining the BGC in February 2020, Michael held a number of senior roles, including Shadow Secretary of State for Culture, Media and Sport.

Read our interview in Compare.bet News

Our story

Compare.bet was launched as a very simple sports betting comparison site catering to the UK market
Expanded to cover casino, bingo, poker, lottery and esports
Launched localised versions of Compare.bet in German, Portuguese and Spanish
Launched The Warm-Up, Compare.bet’s own football publication
Released ‘Add to Compare’ feature
Launched Compare.bet US via the integration of sister site and dedicated US gambling portal BettingUS.com
Launched Compare.bet News
Launched our new Betting Tips & Previews section
Launched localised versions of Compare.bet in Australia, New Zealand and Ireland
Compare.bet nominated at the EGR Operator Awards 2020
Launched beta version of our odds comparison tool
Licence & registration numbers
Company number

Seven Star Digital - 09968501

VAT number


New Jersey DGE


Colorado DG


Indiana Gaming Commission


We’re always looking for ways to improve our content and enhance our comparison features, so if you have any feedback contact us, or follow Compare.bet on Twitter, we’d love to hear from you!