About Compare.bet

Helping you on your online gambling journey

Since 2017 we've strived to bring our users peace of mind when choosing a gambling provider or learning more about how it all works.

What We Do

Our team works hard to make sure our users have everything they need to compare our recommended providers. Compare.bet is jam-packed with expert, unbiased reviews of hundreds of top sportsbooks, casinos, esports bookies and more, as well as a number of guides that explain the trickier parts of online gambling. We’re confident that our detailed reviews and guides can help users make quicker, easier and better-informed decisions when choosing their favourite places to gamble online.


Our Values

Our Values

Create Quality

We want to give our users the best possible experience , and we continually strive to raise the bar for ourselves.

Demonstrate Transparency

Online gambling can be opaque at times. We get more energy from being real and open.

Keep Learning

We have fantastic experience with the team, but we stay humble and continue to push to improve ourselves.

Have Fun

Gambling is entertainment, and we want to play our part in making sure it's fun as well as safe.

Meet the Team

We’re a small team of digital marketing experts with a focus on creating awesome stuff online. Our staff boast decades of combined gambling industry knowledge and is led by CEO Jack Lodge. 

The wider team includes Content, Product, Design, Marketing and Commercial experts who are tasked with delivering Compare.bet’s vision – to offer users around the world an unrivalled gambling comparison experience.

Jack Lodge
Jack Lodge
Jack is the CEO at Compare.bet and has been at the company since 2017. He's responsible for driving our overarching strategy, working to ensure Compare.bet offers users a leading-edge betting site comparison service that hits the spot every time. Jack also contributes to the production of footballer interviews for Compare.bet News and follows Aston Villa religiously.
Daniel Bennett
Daniel Bennett
Head of Operations
Daniel is Head of Operations at Compare.bet. He joined us in 2017 and has half a decade of experience writing on topics including sports betting, online casino and the NBA. Daniel also covers Premier League football for The Warm-Up and has interviewed Louis Saha, Richard Dunne and Gary Pallister. In his spare time, Daniel enjoys film photography and making Spotify playlists.
Marcus Lawrence
Marcus Lawrence
Head of Content
Marcus, our Head of Content, has been with Compare.bet since 2020 when he joined as a Content Editor. He has six years' experience as a professional editor, and bylines in The Times, iGamingFuture, Audioxide, GameRant, and Business Chief. Outside the online gambling space, Marcus spends his spare time listening to as much music as possible, praying for West Ham, working on his guitar skills, and trying not to suck at chess.
Alice Soule
Alice Soule
Alice is an Editor at Compare.bet, joining the team in 2022 from Gambling Insider. Alongside writing and editing content across the site, from guides to news and features, Alice is heavily involved in the strategy and delivery of the site's content plan. In her spare time, Alice is a keen sports fan, playing lacrosse and following Arsenal FC.
George Edwards
George Edwards
George is a Commercial Executive at Compare.bet who joined us in September 2021. Prior to joining Compare.bet, George served as an Account Manager at Stay Private where he excelled at client acquisition and retention for over 2 years. He’s also worked as a Customer Service Manager for the Ladbrokes Coral Group, with his experience working in betting and gaming dating six years and counting. With this solid foundation, George builds and manages relationships with existing and new partners by using his skillset to provide users only the best and most reputable betting and casino websites. A keen bettor himself, his experience provides us with expert insight and analysis for our reviews. His combination of a BA achieved studying in North America and a degree in American Studies from the University of Birmingham has him well-placed for our US and Canadian operations. A keen follower of MMA, golf, men's and women’s football, George contributes with tips and betting previews as well. Outside of work, George enjoys playing guitar, poker, golf, and is first-choice goalkeeper for his Sunday League football team.
Kyle Odegard
Kyle Odegard
Kyle is a news editor at Compare.bet, joining the company in 2021. He covered the NFL's Arizona Cardinals for eight seasons and has written freelance pieces for ESPN, CBS Sports, MLB.com, the Associated Press and more. He majored in journalism at Arizona State University and likes to hike and play chess in his spare time.
Sam Buckingham
Sam Buckingham
SEO Manager
Sam is the SEO Manager for Compare.bet and joined us in 2020. He has an MSC in International Marketing & spent time abroad at Louisiana State University. He also works on our interview series for Compare.bet news, speaking to Robert Huth, Glen Johnson and Louis Saha among others. Sam enjoys following Leicester City, the LSU Tigers and the NFL in his spare time.
Robbie Evans
Robbie Evans
Content Writer
Robbie is a Content Writer for Compare.bet and joined the team in 2022. He holds a first class MA in English Literature and brings with him a high level of copywriting expertise and a particular interest in poker and blackjack. Away from work Robbie plays football and supports West Ham.
Matt Banks
Matt Banks
SEO Executive
Matt is an SEO Executive and joined us in April 2022. He studied in America for university and then trained as a sports journalist before joining. Matt loves all sports, particularly football, cricket and the NFL. In his spare time, he can usually be found cooking or grazing on a village cricket outfield.

Responsible Gambling


Our team has been trained by GamCare to develop a better understanding of why problem gambling occurs, how gambling-related harms can impact our users and to ensure we’re complying to LCCP codes pertaining to advertising and marketing.


There are many fantastic resources to support those struggling with problem gambling habits. Our Play Safe pages are our own small contribution to this space. Play Safe is our responsible gambling hub, which provides players with key information and contacts for dedicated support organisations and charities.


As a prominent player in the online gambling sector, we have a responsibility to ensure players are protected. As such, we make regular donations to Gamble Aware, and provide annual upport to the UK’s Safer Gambling Week campaign.


Compare.bet around the web

Our work has appeared in a whole host of reputable publications.

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How We Make Money

To keep our service free for users, we are paid a commission by some gambling site operators when a new customer joins via our site. This commission doesn’t affect your playing experience in any way and helps us maintain a dedicated, expert team, focused on adding new comparison features, accurate operator research and helpful guides, features, news and stories.

Big Names We've Interviewed

Emmanuel Petit
Emmanuel Petit

We've had the pleasure of speaking with World Cup 1998 winner Emmanuel Petit, also of Arsenal, Barcelona, and Chelsea fame, on many occasions. Offering hard-hitting, honest opinions on the latest happenings in the football world, Emmanuel has given us fantastic insight into transfers, club form, prospects of the world's players, opinions on the way the sport runs behind the scenes, and much more.

Louis Saha
Louis Saha

We’ve spoken to the former France and Manchester United striker on several occasions in our exclusive interviews for Compare.bet News. Louis has provided us with great insight into what it’s like to play for one of the world’s biggest clubs, shared his assessment of some of the club’s current stars, offered his take on international tournaments, and cast his eye over happenings in both the Premier League and on the continent.

Read our interview in Compare.bet News
Jason Robins
Jason Robins

We had the opportunity to catch up with CEO and founder of DraftKings, Jason Robins, at ICE London. He shared his thoughts on Superbowl LII, some insights into DraftKings transition into a fully-fledged sportsbook and the legalisation of sports betting in the US.

Read our interview in Compare.bet News
Mark Ramprakash
Mark Ramprakash

We chatted to Mark Ramprakash ahead of England's fourth home test against India in 2021. We spoke about everything from England's batting headaches, the ECB's failings and the struggles of his beloved Arsenal.

Read our interview in Compare.bet News
Michael Dugher
Michael Dugher

Michael Dugher, CEO of the Betting and Gaming Council, spoke at length with our news team in the wake of increased COVID-19 restrictions. Prior to joining the BGC in February 2020, Michael held a number of senior roles, including Shadow Secretary of State for Culture, Media and Sport.

Read our interview in Compare.bet News
Glen Johnson
Glen Johnson

We spoke with former Liverpool and Chelsea right-back Glen Johnson early in the 2020/21 Premier League campaign. The former England international shared his thoughts on the future of Liverpool FC, tipping the club and its players to win collective and individual accolades, respectively.

Read our interview in Compare.bet News
Gary Pallister
Gary Pallister

We chatted to former Manchester United defender Gary Pallister twice who gave his thoughts on the prospects of his former club, Ronaldo's then-prospective return to United and the influence of Bruno Fernandes.

Read our interview in Compare.bet News

Our story

Compare.bet was launched as a very simple sports betting comparison site catering to the UK market
Expanded to cover casino, bingo, poker, lottery and esports
Launched localised versions of Compare.bet in German, Portuguese and Spanish
Released ‘Add to Compare’ feature
Launched Compare.bet US via the integration of sister site and dedicated US gambling portal BettingUS.com
Launched Compare.bet News
We launched our odds trackers, making it easy to see bookies' sentiments across a huge range of markets
Launched our new Betting Tips & Previews section
Launched localised versions of Compare.bet in Australia, New Zealand and Ireland
Compare.bet nominated at the EGR Operator Awards 2020
Launched beta version of our odds comparison tool
The team underwent Responsible Gambling training with GamCare
Licence & registration numbers
Company number

Seven Star Digital - 09968501

VAT number


New Jersey DGE


Colorado DG


Indiana Gaming Commission


We’re always looking for ways to improve our content and enhance our comparison features, so if you have any feedback contact us, or follow Compare.bet on Twitter, we’d love to hear from you!