About Compare.bet

Helping you on your online gambling journey

Since 2017 we've strived to bring our users peace of mind when choosing a gambling provider or learning more about how it all works.

What we do

Our team works hard to make sure our users have everything they need when it’s time to compare our recommended providers. Compare.bet is jam-packed with expert, unbiased reviews of hundreds of top esports bookies, sportsbooks, casinos and more, as well as a number of guides that walk through the trickier parts of playing at online gambling sites. We’re confident that our detailed reviews and guides can help users make quicker, easier and better-informed decisions when choosing your favourite places to gamble online.

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Our values

Our values

01
Create Quality

We want to give our users the best possible experience , and we continually strive to raise the bar for ourselves.

02
Demonstrate Transparency

Online gambling can be opaque at times. We get more energy from being real and open.

03
Keep Learning

We have fantastic experience with the team, but we stay humble and continue to push to improve ourselves.

04
Have Fun

Gambling is entertainment, and we want to play our part in making sure it's fun as well as safe.

Meet the team

We’re a small team of digital marketing experts with a focus on creating awesome stuff online. Our staff boast decades of combined gambling industry knowledge and is led by founder Luke Eales. Luke has significant experience in the online gambling aggregation space and has been featured in gambling industry publications including Intergame, Totally Gaming, Sigma, IncomeAccess.com, Affiliate Insider, SBC News and more.

The wider team includes Content, Product, Design, Marketing and Commercial experts who are tasked with delivering Compare.bet’s vision – to offer users around the world an unrivalled gambling comparison experience.

Luke Eales
Luke Eales
Founder
luke@compare.bet
Luke founded Compare.bet in 2017. He has written for and been featured in numerous high-profile gambling industry publications, including SBC News, iGamingBusiness, InterGame, EGR Global and Totally Gaming. Luke has worked with comparison sites for over 10 years in both consumer insurance and online gambling.
Freddie Smith
Freddie Smith
Head of Commercial
freddie@compare.bet
Daniel Bennett
Daniel Bennett
Editor-in-chief
daniel@compare.bet
Daniel is the editor-in-chief at Compare.bet. He joined us in 2017 and has half a decade of experience writing on topics including sports betting, online casino and the NBA. Daniel also covers Premier League football for The Warm-Up and has interviewed Louis Saha, Richard Dunne and Gary Pallister. In his spare time, Daniel enjoys film photography and making Spotify playlists.
Jack Lodge
Jack Lodge
Commercial
jack@compare.bet
Jack is the commercial manager at Compare.bet and has been at the company since 2017. He's responsible for driving our commercial strategy and forging relationships with iGaming partners to ensure the customer can find their ideal operator. Jack also contributes to the production of footballer interviews for The Warm-Up and follows Aston Villa religiously.
Anna Garcia
Anna Garcia
Data
anna@compare.bet
Ben Miles
Ben Miles
Editor
ben@compare.bet
Ben is deputy editor at Compare.bet, joining the company in 2020. He specialises in all things gambling and football. Ben has an MA in American History and extensive writing experience with bylines in a range of different publications, from Breaking the Lines to CLASH. He also writes about the Championship and a range of European football topics. In his spare time, Ben enjoys music production and playing football.
Marcus Lawrence
Marcus Lawrence
Editor
Marcus has been a Deputy Editor at Compare.bet since joining the team in 2020. He has a degree in English and American Literatures, three years' experience as an editor, and bylines in The Times, iGamingFuture, Audioxide, GameRant, and Business Chief. Outside the online gambling space, Marcus spends his spare time listening to as much music as possible, praying for West Ham, working on his guitar skills, and trying not to suck at chess.
Jake Patel
Jake Patel
News & US
jake@compare.bet
Jake is a gambling content specialist for Compare.bet with a focus on the regulated US market. He joined the company in 2018 and is responsible for producing news content for Compare.bet News, state guides for Compare.bet US and has interviewed several senior executives within the gambling industry. Jake previously wrote for Gambling Insider and LGBT+ news site PinkNews.
Li-Li Bennett
Li-Li Bennett
Finance
Li-Li is a Finance & Admin Manager and has been with the company since 2019. She has a degree in English and a background in financial support roles for both corporate and start-up companies. When she's not at work, Li-Li enjoys cooking, baking and writing poetry.
Sam Buckingham
Sam Buckingham
Digital PR
sam@compare.bet
Sam is a Digital PR Executive for Compare.bet and joined us in 2020. He has an MSC in International Marketing and supports Daniel in our interview series on The Warm-Up, speaking to Robert Huth, Glen Johnson and Joleon Lescott. Sam is a massive Leicester City fan and also follows the NBA, NFL and NCAA Football, cheering on the LSU Tigers after spending a year in Baton Rouge.
Ilayda Karakas
Ilayda Karakas
SEO
ilayda@compare.bet

Pushing for safer gambling

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Our team has been trained by GamCare to develop a better understanding of why problem gambling occurs, how gambling-related harms can impact our users and ensure we’re complying to LCCP codes pertaining to advertising and marketing.

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There are many fantastic resources to support those experience gambling problems. We wanted to add our own small contribution to this, easily accessible here on Compare.bet. Play Safe is our responsible gambling hub, including key information and contacts for dedicated support organisations and charities.

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As a prominent player in the online gambling sector, we have a responsibility to ensure players are protected. As part of this, we make regular donations to Gamble Aware, and provide support to the UK’s Safer Gambling Week campaign annually.

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Compare.bet around the web

Our work has appeared in a whole host of reputable publications.

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How we make money

To keep our service free for users, we are paid a commission by some gambling operators when a new customer joins via our site. This commission doesn’t affect your playing experience in any way and helps us maintain a dedicated, expert team, focused on adding new comparison features, accurate operator research and helpful guides, features, news and stories.

Working with the best in the game

Big names we've had the chance to interview

Louis Saha
Louis Saha

We’ve spoken to the former France and Manchester United striker on two occasions in our exclusive interviews for The Warm-Up. Louis has provided us with great insight into what it’s like to play for one of the world’s biggest clubs and shared his assessment of some of the club’s current stars

Read our interview in The Warm-Up
Jason Robins
Jason Robins

We had the opportunity to catch up with CEO and founder of DraftKings, Jason Robins, at ICE London. He shared his thoughts on Superbowl LII, some insights into DraftKings transition into a fully-fledged sportsbook and the legalisation of sports betting in the US.

Read our interview in Compare.bet News
Glen Johnson
Glen Johnson

We spoke with former Liverpool and Chelsea right-back Glen Johnson early in the 2020/21 Premier League campaign. The former England international shared his thoughts on the future of Liverpool FC, tipping the club and its players to win collective and individual accolades, respectively.

Read our interview in The Warm-Up
Michael Dugher
Michael Dugher

Michael Dugher, CEO of the Betting and Gaming Council, spoke at length with our news team in the wake of increased COVID-19 restrictions. Prior to joining the BGC in February 2020, Michael held a number of senior roles, including Shadow Secretary of State for Culture, Media and Sport.

Read our interview in Compare.bet News

Our story

Compare.bet was launched as a very simple sports betting comparison site catering to the UK market
Expanded to cover casino, bingo, poker, lottery and esports
Launched localised versions of Compare.bet in German, Portuguese and Spanish
Launched The Warm-Up, Compare.bet’s own football publication
Released ‘Add to Compare’ feature
Launched Compare.bet US via the integration of sister site and dedicated US gambling portal BettingUS.com
Launched Compare.bet News
Launched our new Betting Tips & Previews section
Launched localised versions of Compare.bet in Australia, New Zealand and Ireland
Compare.bet nominated at the EGR Operator Awards 2020
Launched beta version of our odds comparison tool
Licence & registration numbers
Company number

Seven Star Digital - 09968501

VAT number

GB268045100

New Jersey DGE

91075

Colorado DG

94452979

Indiana Gaming Commission

SWR-000341

We’re always looking for ways to improve our content and enhance our comparison features, so if you have any feedback contact us, or follow Compare.bet on Twitter, we’d love to hear from you!