Compare.bet is an online gambling comparison site. We launched in September 2017 with the aim of becoming the most authoritative source of online gambling content, tips and recommended providers.
While Compare.bet might be new to the gambling scene, the team behind it isn’t. We have years of experience in the online gambling industry, and as such, have a vast knowledge of online casinos, bingo sites, sportsbooks and esports betting sites. This allows us to stay ahead of the curve on all things gambling, from the latest casino launches to brand new betting bonuses and everything else in between.
Our team works hard to make sure our users have everything they need when it’s time to compare our recommended providers. Compare.bet is jam-packed with expert, unbiased reviews of hundreds of top esports bookies, sportsbooks, casinos and more, as well as a number of guides that walk through the trickier parts of playing at online gambling sites. We’re confident that our detailed reviews and guides can help users make quicker, easier and better informed decisions when choosing your favourite places to gamble online.
We created our very own scoring system for gambling operators and, because we like transparency, we decided to publish its inner workings. Find out how we calculate our scores >
Most importantly, we’re sure that our decision to only recommend the very best licensed sites means that you can expect a safe and fair environment right from the minute you sign up, whether you’re betting on sports or playing online blackjack. Our dedication to responsible gambling doesn’t end here. Check out our responsible gambling page for more information on how to avoid the potential pitfalls of wagering at gambling sites and links to organisations working hard to combat problem gambling and provide guidance for those who are concerned about their gambling habits.
History of Compare.bet
- September 2017 – Compare.bet was launched as a very simple sports betting comparison site catering to the UK market
- 2018 – expanded to cover casino, bingo, poker, lottery and esports
- 2019 – launched localised versions of Compare.bet in German, Portuguese and Spanish
- Sep 2019 – launched The Warm-Up, Compare.bet’s own football publication
- Oct 2019 – released ‘Add to Compare’ feature
- Dec 2019 – launched Compare.bet US via the integration of sister site and dedicated US gambling portal BettingUS.com
- Dec 2019 – launched Compare.bet News
- Dec 2019 – released Gambling Explorer visualisation feature
- Aug 2020 – launched our new Betting Tips & Previews section
- Sep 2020 – launched localised versions of Compare.bet in Australia, New Zealand and Ireland
- Sep 2020 – Compare.bet nominated at the EGR Operator Awards 2020
- Nov 2020 – launched beta version of our odds comparison tool
Did you know? The dedicated editorial team at Compare.bet News has interviewed a range of gambling industry heavyweights, including DraftKings CEO Jason Robins and Sara Slane, SVP at the American Gaming Association
Compare.bet around the web
Our work has appeared in a whole host of reputable publications, something that we’re really proud of!
- Sky Sports
- Campaign Magazine
- Affiliate Insider
- IGB Affiliate
- Daily Mail
- Evening Standard
- Manchester Evening News
- The Sun
- Bleacher Report
- Washington Times
- The Gulf Times
- SBC Americas
- beIN Sports
- Totally Gaming
How we make money
To keep our service free for users, we are paid a commission by some gambling operators when a new customer joins via our site. This commission doesn’t affect your playing experience in any way, and helps us maintain a dedicated, expert team, focused on adding new comparison features, accurate operator research and helpful guides, features, news and stories.
Who’s behind the site?
We’re a small team of digital marketing experts with a focus on creating awesome stuff online. Our staff boast decades of combined gambling industry knowledge, and is led by founder Luke Eales. Luke has significant experience in the online gambling aggregation space, and has been featured in gambling industry publications including Intergame, Totally Gaming, Sigma, IncomeAccess.com, Affiliate Insider, SBC News and more.
The wider team includes Content, Product, Design, Marketing and Commercial experts who are tasked with delivering Compare.bet’s vision – to offer users around the world an unrivalled gambling comparison experience.
As a prominent player in the online gambling sector, we have a responsibility to ensure players are protected. As part of this, we make regular donations to Gamble Aware, and provide support to the UK’s Safer Gambling Week campaign annually.
Licence & registration numbers
- UK Company number: Seven Star Digital Ltd – 09968501
- VAT ID: GB268045100
- New Jersey: 91075
- Colorado: 94452979