Privacy takes data privacy very seriously. This privacy policy details who we are and how we collect, share and use Personal Information. It also covers ways you can exercise your privacy rights.

About us (“We” or “Us”) is a gambling comparison site (“Website”) operated by Seven Star Digital Ltd, company number 09968501, registered address 1 Mark Square, London, EC2A 4EG, UK. Our website enables its users (“You” or “Data Subject”) to learn more about online gambling operators and decide which operators may be right for you.

Information we collect

Usage data – We collect specific information relating to your usage of this website. This data includes the pages you visited, the operators you clicked on, your IP address, the referring URL when arriving at the website, browser type, device type, screen resolution, language preferences, time of access.

Personal information – if you sign up to our newsletter, we will require your email address in order to be able to send the content to your inbox. At the point of subscription, the nature of this action will be clearly indicated, including what kind of content would be sent to you, confirmation of unsubscribe process, and confirmation of whether your details will be passed to any third parties. All emails sent include an unsubscribe link.

We cannot personally identify you from this data.

How we collect information

Usage data is collected through web logs and tracking pixels/scripts. The website also sends cookies to your system to enable processing of usage data. Any other personal information is collected explicitly via a form completion, such as a newsletter sign-up.

How we use the information

Usage data is collected in order to improve the end user experience of the website and to facilitate the optimisation of the company’s marketing activities. It may also be used to aid the prompt and satisfactory response to user questions and requests. We may use the data to segment and personalise the website to you. We may also use the data to detect and prevent issues relating to security and fraudulent activity.

Personal information is used in order to deliver timely and relevant offers, content and information to the user by email.

We will not sell, distribute or lease your personal information to third parties unless we have your consent or are required by law to do so.

We do not engage in automating profiling using personal data.

How we share information

Advertising partners – we may share usage data with advertising partners in order to refine performance and mitigate the risk of fraudulent activity.

Service providers – as with most organisations, some of our business functions are outsourced to contractors, such as web hosting services or email marketing providers. Any personal data processing by such providers will be only for the specific purpose required in their role as data processors.

Law enforcement – where required by law we may share personal data, in order to meet our legal obligations.

Potential buyer – we may disclose personal information to third parties and their advisors if we are approached in connection with the potential sale of part or all of our business.

Any other data sharing in accordance with your consent

Please note that when you click a link to visit the website of one of the operators listed on this site, you will be accessing a third party website and we have no control over that website.

Cookies and tracking technologies

Cookies are small data files that keep a record of certain data. We use cookies to improve our service and enhance user experience, by enabling analysis of user behaviour and usage. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. By using this website, you are consenting to the use of cookies. You can manage cookies from your browser, including disabling cookies entirely or deleting specific cookie files. Guides on how to control cookie support are available online for all major web browsers.

We use first party cookies, served through our own domain, and third-party cookies, which are served through third party domains/service providers.

Cookies used include:

First party cookies – these are placed by and facilitate the processing of usage data, browsing patterns and source of traffic to the website, as well as segmentation of content

Third party cookies – these are placed by third party domains/service providers:

  1. Google Analytics – facilitates the processing of usage data, browsing patterns and source of traffic to the website
  2. Google AdWords – facilitates the use of advertising on Google’s AdWords platform
  3. Microsoft Bing – facilitates the use of advertising on Google’s AdWords platform. Bing Ads cookie policy:
  4. Hotjar – facilitates the processing of usage data and browsing patterns on the website. Cookie policy:
  5. Aimtell – facilitates the sending of anonymous browser push notifications. Cookie policy:

Legal basis

Article 6(1) of the General Data Protection Regulation makes available various legal bases under which data may be processed. We will process your data in order to pursue our legitimate interests, which include the need to combat fraud, improve website experience, and analyse performance of advertising campaigns. Should the interests of you the data subject be deemed to override that of the company, we will cease processing until obtaining consent. For other uses of data as described, we will require consent before processing of data.

Opting out

You have the right to opt out of data processing at any time. In order to withdraw consent for processing of personal data, please contact [email protected]


This site is designed for adults aged 18 and over. We make efforts to prevent children from accessing this website. We do not knowingly process personal data of any under 18s, and should we become aware that any personal data is stored regarding a child under 18, we will follow our internal processes to delete this data in accordance with your data protection rights as soon as is reasonably possible.

Safeguarding your data

We use appropriate and reasonable technological and organisational methods to protect your personal data. This includes encrypting any personal data that we store, minimising the amount of data stored, and adhering to organisational processes that govern how we handle data.

Your data protection rights

As a data subject you have the right to access, correct, erase, object or restrict collection of personal data that we hold on you. To make a request of this nature, please contact us at [email protected] and we will follow our internal procedures to comply with your request within appropriate timeframes. We will retain copies of communication you send to us relating to such requests.

You have the right to complain to the ICO at the following URL:

Changes to privacy policy

Any changes made to our privacy policy will be updated on this page. Please check back from time to time to ensure you are aware of our policies.