New UK Betting Sites 2019

Fancy something a bit different from your high street bookie? We’ve picked out the latest and greatest new betting sites to hit the market. Compare, sign up and bet today!

Updated September 2019 
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Welcome Offer
Get Up To £50 In Bonuses
T&Cs Apply
New Customer Offer

- Your welcome bonus consists of 10 bonuses of £5 up to a maximum total of £50. Bonus expires after 7 days.£20 minimum deposit, no Skrill or Neteller. The bonus consists of £5 for every £100 wagered.

18+. Full T&Cs apply. Please gamble responsibly.

wager £100, get £5 bonus

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Our score: 9.9
New Customer Offer - Your welcome bonus consists of 10 bonuses of £5 up to a maximum total of £50. Bonus expires after 7 days.£20 minimum deposit, no Skrill or Neteller. The bonus consists of £5 for every £100 wagered. 18+. Full T&Cs apply. Please gamble responsibly.
Up To £25 Matched Bet
T&Cs Apply
New Customer offer

Register a new Novibet account. Deposit a minimum of £10. Place a £10+ accumulator bet with odds of 7/10 (1.70) per selection or greater, min of 3 selections required. Your free matched bet up to £25 will be credited within 24 hours. In order to receive the bonus, you will need to complete our KYC process or have your age verified.

18+. Full T&Cs apply. Please gamble responsibly.

pay £20, play with £20

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Our score: 9.7
New Customer offer Register a new Novibet account. Deposit a minimum of £10. Place a £10+ accumulator bet with odds of 7/10 (1.70) per selection or greater, min of 3 selections required. Your free matched bet up to £25 will be credited within 24 hours. In order to receive the bonus, you will need to complete our KYC process or have your age verified. 18+. Full T&Cs apply. Please gamble responsibly.
Welcome Offer
Bet £10, Get a £10 FREE Bet
T&Cs Apply
New Customer Offer

- Deposit £10, get a £10 wager free bonus. Select the bonus in the drop-down list. Wager your deposit 1x at 1/2 (1.5) odds or higher. Enjoy a £10 cash bonus with no wagering.

18+. Full T&Cs apply. Please gamble responsibly.

bet £10, play with £20

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Our score: 9.6
New Customer Offer - Deposit £10, get a £10 wager free bonus. Select the bonus in the drop-down list. Wager your deposit 1x at 1/2 (1.5) odds or higher. Enjoy a £10 cash bonus with no wagering. 18+. Full T&Cs apply. Please gamble responsibly.
Enjoy a £10 Bonus with only 1x Wagering!
T&Cs Apply
New Customer Offer

18+. New and selected customers only. Opt-in and £/€10 min deposit required. 1x Wagering required before withdrawal. T&Cs apply, see below.

18+. Full T&Cs apply. Please gamble responsibly.

Deposit £10 Bet with £20

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Our score: 9.6
New Customer Offer 18+. New and selected customers only. Opt-in and £/€10 min deposit required. 1x Wagering required before withdrawal. T&Cs apply, see below. 18+. Full T&Cs apply. Please gamble responsibly.
Welcome Offer
£40 FREE Bet Insurance
T&Cs Apply
New Customer Offer

- A qualifying bet is a losing first real money single bet of £10 + at odds of evens or greater. Only losing win single part of an E/W bet will qualify. Free bet credited within 24 hours and used in 14 days. Stake not included in returns.

18+. Full T&Cs apply. Please gamble responsibly.

Free Bet up to £40

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Our score: 9.5
New Customer Offer - A qualifying bet is a losing first real money single bet of £10 + at odds of evens or greater. Only losing win single part of an E/W bet will qualify. Free bet credited within 24 hours and used in 14 days. Stake not included in returns. 18+. Full T&Cs apply. Please gamble responsibly.
  • In-play betting
  • Accumulators
  • Cashout

New to the sports betting arena, Genting Sports look to make a lasting first impression on punters with their extensive market coverage and competitive odds. If you’re an in-play punter, their intuitive live scoreboards will keep you in the loop with up-to the minute event stats. Sign up today to take advantage of their £40 First Bet Insurance offer!

Bet £20, Get £40
T&Cs Apply
New Customer Offer

Minimum deposit £10. Place any sportsbook bet (except Racing) of £20+ at minimum odds of 1.40 (2/5) to receive your free bets and casino bonus. 35x wagering on casino bonus. Free bet will expire 7 days after opt in. £20 Casino bonus will expire after 30 days of opt-in.

18+. Full T&Cs apply. Please gamble responsibly.

pay £20, get £40

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Our score: 9.4
New Customer Offer Minimum deposit £10. Place any sportsbook bet (except Racing) of £20+ at minimum odds of 1.40 (2/5) to receive your free bets and casino bonus. 35x wagering on casino bonus. Free bet will expire 7 days after opt in. £20 Casino bonus will expire after 30 days of opt-in. 18+. Full T&Cs apply. Please gamble responsibly.
Welcome Offer
100% Up To £50 Welcome Bonus
T&Cs Apply
New Customers Offer

- Min. deposit £15 (no Skrill/Neteller); Wager the qualifying deposit and bonus amount 8x within 30 days; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify.

18+. Full T&Cs apply. Please gamble responsibly.

pay £10, play with £20

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Our score: 9.3
New Customers Offer - Min. deposit £15 (no Skrill/Neteller); Wager the qualifying deposit and bonus amount 8x within 30 days; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify. 18+. Full T&Cs apply. Please gamble responsibly.
Bet £10 Get £10 Free
T&Cs Apply
New Customers Offer

Sign up for a Black Type account and place a bet of £10. You will be guaranteed a £5 casino bonus and will also receive an additional £5 free bet if your initial bet of £10 loses. 

18+. Full T&Cs apply. Please gamble responsibly.

Claim Bonus
Sign Up
Our score: 9.2
New Customers Offer Sign up for a Black Type account and place a bet of £10. You will be guaranteed a £5 casino bonus and will also receive an additional £5 free bet if your initial bet of £10 loses.  18+. Full T&Cs apply. Please gamble responsibly.

Launched in 2016, Black Type provide you with the chance to win big on major sports, including football, horseracing, and tennis. You’ll be rewarded for your loyalty too; you can earn free bets as part of the Black Type Free Bet Club, and earn cash bonus on your accumulator winnings! Sign up today for a free £10 bet.

Get 2 x Profit Boosts
T&Cs Apply
New Customers Offer

18+ New UK customers only. £10 Min deposit required to receive 2x100% Profit boosts with max stake £5 each and max odds 20/1.Valid for 30 days.Skrill/Neteller deposits do not qualify.T&Cs apply. begambleaware.org

18+. Full T&Cs apply. Please gamble responsibly.

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Our score: 9.2
New Customers Offer 18+ New UK customers only. £10 Min deposit required to receive 2x100% Profit boosts with max stake £5 each and max odds 20/1.Valid for 30 days.Skrill/Neteller deposits do not qualify.T&Cs apply. begambleaware.org 18+. Full T&Cs apply. Please gamble responsibly.

Win big at LeoVegas – competitive odds, rewarding loyalty scheme and excellent live betting experience are all packed into a fun and easy to use site. Whether you’re at home or on the go, LeoVegas has you covered with their innovative mobile app. Head over to LeoVegas now to take advantage of their 100% profit boost bonus.

£20 Free Bet
T&Cs Apply
Free Bet

Join now, get your free £20 sports bet and enjoy great odds on your favorite sports! 18+, first deposit only. Sports bet opt-in required. Min. Deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled. Deposit restrictions apply. Initial £20 free bet not returned. T&Cs apply.

18+. Full T&Cs apply. Please gamble responsibly.

Sign up and get a Free £20 Bet

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Our score: 9.1
Free Bet Join now, get your free £20 sports bet and enjoy great odds on your favorite sports! 18+, first deposit only. Sports bet opt-in required. Min. Deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled. Deposit restrictions apply. Initial £20 free bet not returned. T&Cs apply. 18+. Full T&Cs apply. Please gamble responsibly.

Searching for your next bookie? While it seems like a surefire bet that the biggest names online will have a pretty well-rounded offering, the newest online betting sites often go above and beyond when it comes to rolling out innovative new features and offering rewarding bonuses.

Here at Compare.bet, our mission is to bring you the best bookies the sports betting world has to offer. Our expert review team is always on the lookout for the launch of brand new betting sites. We work hard to ensure our list presents bettors with a range of attractive options that can challenge the status quo and provide you a great sports betting experience.

Want to bet with the best new bookies? Compare betting sites using our carefully selected list, and take a look at our expert sportsbook reviews for an in-depth look at each site. Want to learn more about the best new bookies and how to pick the right site for you? We’ve got that covered too – let’s take a closer look at how to separate the hottest new arrivals from the half-baked launches.

Choosing a new online sportsbook

Licensing

The first step in our filtering process is to pick out trusted new betting sites, and playing at licensed bookies should always be your top priority as well. It goes without saying that we only recommend operators with a valid gambling license, which means you can place your wagers in confidence when you play at our featured best new betting sites.

Governing bodies, such as the UK Gambling Commission licensees, regulate gambling sites to guarantee a fair and safe environment for bettors. This means you can rest assured knowing you can make deposits and withdrawals using secure banking options and bet with measures in place to encourage responsible gambling, such as deposit and loss limits. To check whether or not a bookie holds a valid licence, simply scroll to the bottom of the website, where you’ll see the governing body logo displayed, or search for licensees on the UKGC website.

Bonuses

New betting sites need to stand out from the crowd if they want to attract punters. One of the most effective ways to do this is by offering enticing welcome bonuses, such as matched deposits and free bets. These betting bonuses are a great way to settle into a new sports betting site and enjoy a free punt on your favourite sports. Who knows, you may even get lucky and land a win!

The perks don’t stop once your welcome bonus runs out, either. The best new bookies have plenty of regular promos in place to keep punters coming back for more. Odds boosts, cash back offers, bet insurance, and enhanced winnings are just a few of the exciting promotions you can claim at new gambling sites. Certain bookmakers go one step further and also offer loyalty schemes, such as free bet clubs, which give punters the option to claim a bankroll boost on a weekly basis.

Want a full breakdown of the welcome bonuses and promotions on offer at the best new bookies? Check out our expert sportsbook reviews. Just remember to read the terms and conditions when comparing bonuses. Wagering requirements and maximum winning caps mean you may be better off going with a more modest bonus, rather than the biggest offer.

Betting Markets

The betting markets are where the action happens, so you’ll want to know the betting options suit you before signing up to a new bookie. Of course, all top new betting sites offer markets on the most popular sports like footballhorse racing, and boxing, and most also cover top US leagues like the NFLand NBA. However, if you want to bet on less popular sports like table tennis, handball or volleyball, you’ll need to compare betting sites to see which bookies offer these markets.

Some new betting sites also focus on a particular sport, which means they can provide an enhanced offering for those who primarily bet on just one sport. For example, Black Type—which takes its name from the horse racing term— primarily focuses on horse racing. It still offers markets on a wide range of other sports, but the comprehensive coverage and plentiful promos mean it can be a particularly good option for racing punters.

In-play betting

If you’re a fan of live sports betting, you’ll also want to compare the in-play betting service of new bookies. All the best new betting sites offer live betting, but the markets available vary from site to site. Some new bookies also go the extra mile to provide a more complete in-play betting experience. For example, Volt—one of the latest bookies to hit the market—has a particularly impressive in-play platform. As well as offering a great range of in-play markets and bets, Volt’s service allows you to customise your own multi-view screen of live matches. This means you can easily keep up to date with all the live markets you’re wagering on – perfect for live betting enthusiasts.

Mobile

Betting on phones and tablets has firmly overtaken having a punt on your desktop. Some of the established high street bookies built their websites with desktop users in mind, meaning their mobile experience can sometimes be lacking in certain areas. The best new bookies, on the other hand, were created in the era of all things mobile. This means that new gambling sites offer mobile sites optimised for just about any web-enabled device.

With mobile-friendly sites and native mobile betting apps, you’ll be going from home screen to betslip in just a few taps. Some of the top new bookmakers have even gone mobile-only, meaning they focus all their efforts on their iPhone and Android apps in order to provide the smoothest mobile betting. You’ll even have push notifications to keep you in the loop on the latest bonuses and promotion, so you’ll never have to worry about missing out on a great offer.

Banking

If you have a particular preference when it comes to banking options, make sure it’s accepted before signing up to a new sportsbook. Of course, all sites accept debit and credit card payments, and many also offer e-wallet banking options such as Neteller and Skrill. However, there’s more variation when it comes to payment methods like paysafecard and phone bill payments.

On the search for the best bookmakers that accept PayPal? As a major global brand, PayPal is fairly selective with the brands it partners with, which means it isn’t available at all new gambling sites- you’ll need to check the small print to be sure.

It’s also a good idea to compare the withdrawal process at new sports betting sites. If your bet comes in and you bag some returns, you’ll want to be able to cash in without any hassle. Read up on withdrawal limits and processing times to ensure you’ll have easy and speedy access to your winnings. Luckily, you can easily check out the accepted payment methods and withdrawal terms by reading our sportsbook reviews.

Innovations

For a newbie to make inroads against the big competitors, they often need to do things a little differently. There can sometimes be a sense of deja vu when visiting the better-known bookies, but the best new betting sites make an extra effort to mix things up a bit and catch the eye of new punters.

At Compare.bet, we like to see innovation, whether it’s a refreshing design or a unique sports betting bonus. A number of newcomers are coming up with great promo ideas, such as Fansbet’s Jackpots feature. This gives you the chance to win big jackpots when you bet on certain markets, and you can also join syndicates to improve your chances of bagging some bonus winnings.

It’s not just creative promos we look out for, though. We’re also on the hunt for clever new features, such as BetBull’s community platform. This lets you chat to fellow punters and exchange betting tips, making for a more social betting experience. Use our list to compare betting sites and check out the freshest innovations in online sports betting.

Here is a comprehensive list of the top new licensed UK betting sites:

  • Black Type
  • Red Zone Sports
  • Toals
  • Grosvenor Sports
  • LeoVegas Sport
  • BetBright
  • Jetbull
  • SunBets
  • Sportnation.bet
  • Royal Panda

Sign up to a new betting site today

Now you’ve got everything you need to compare betting sites, it’s time to get out there and find your perfect match. Look no further than our list of the best new bookies, where you can browse the top welcome bonuses in the business. Want a more detailed at each site? Check out our expert sportsbook reviews for the lowdown on markets, payment methods and more. Compare bookies, sign up and bet today!

Your Questions Answered

What do you class as a new betting site?

In our view, any bookmaker that launched in the past couple of years, or has undergone significant redesign or improvement, can be classed as ‘new’ and is therefore eligible to appear on this page.

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Last updated:
7th August 2019
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