New UK Betting Sites 2020

Fancy something a bit different from your high street bookie? We’ve picked out the latest and greatest new betting sites to hit the market. Compare, sign up and bet today!

Updated November 2020 Updated November 2020 Updated November 2020
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1 Mr Play Sport
Welcome Bonus
Bet £10, get a £10 free bet
Take advantage of Mr Play's excellent welcome bonus and get to grips with the wide array of sports markets today
Mobile site
Cashout, Accumulators
29 sports available
Read our Mr Play Sport review
Cashout, Accumulators
29 sports available
New Customer Offer Bet £10, get £10. £10 minimum deposit. Max £10 free bet is only valid for 14 days. Bet must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible 18+. Full T&Cs apply. Please gamble responsibly.
2 Betiton
Welcome Bonus
Bet £15, get a £10 free Bet
Bet with this brand new bookie and make the most of their awesome VIP program
Mobile site
Cashout, Accumulators
26 sports available
Read our Betiton review
Cashout, Accumulators
26 sports available
New Customer Offer Bet £10, get £10. £15 minimum deposit. Max £10 free bet is only valid for 14 days. Bet must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller,Skrill and Paypal not eligible 18+. Full T&Cs apply. Please gamble responsibly.
3 Infernobet
Welcome Bonus
Deposit £10 get £10 free bet
Brand new bookmaker that has an easy to use mobile site and wide range of sports to bet on
Mobile site
Accumulators
46 sports available
Accumulators
46 sports available
New Customer Offer Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days. Max conversion: £20. Excluded Skrill deposits. 18+. Full T&Cs apply. Please gamble responsibly.
4 2kbet
Welcome Bonus
Bet £10, Get £30 Free
A new bookmaker with a wide range of sports to bet on with multiple payment methods for quick withdrawals
Mobile site
Cashout, Accumulators
46 sports available
Cashout, Accumulators
46 sports available
New Customer Offer Minimum £/$/€10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of £/$/€30, minimum odds of 1.5, stake is not returned, maximum Conversion £/$/€20, 10X wagering the winnings, valid for 7 Days from issue. Excluded Skrill deposits. 18+. Full T&Cs apply. Please gamble responsibly.
5 Rizk Sports
Welcome Bonus
Weekend Boost Odds
A brand new sportsbook with a unique offering and well designed site
Mobile site
Cashout, Accumulators
30 sports available
Read our Rizk Sports review
Cashout, Accumulators
30 sports available
New & Existing Customer Offers 18+. Full T&Cs apply. Please gamble responsibly.
6 Ruby Bet
Welcome Bonus
Deposit £10, get £10 free bet
A new exciting bookie that has a number of payment methods available and a number of markets to bet on
Mobile site
Cashout, Accumulators
47 sports available
Read our Ruby Bet review
Cashout, Accumulators
47 sports available
New Customer Offer Bet £10, get £10 free bet. £10 minimum stake. Minimum odds 1.5, stake not returned and wagering of 10x. Free bet is valid for 7 days. Maximum winnings of £20. Skrill deposits are excluded 18+. Full T&Cs apply. Please gamble responsibly.
7 Maple Bet
Welcome Bonus
Deposit £10, Get £10 Free
A new bookmaker with a huge range of sports to bet on
Mobile site
Cashout, Accumulators
46 sports available
Cashout, Accumulators
46 sports available
New Customer Offer Minimum stake £/$/€10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £/$/€20. Excluded Skrill deposits. 18+. Full T&Cs apply. Please gamble responsibly.
8 Bet Regal
Welcome Bonus
Bet £20, get a £10 freebet token
Try BetRegal for a bookie that’s in royal form with a good range of pre-match and live betting options
Mobile site
Cashout, Accumulators
28 sports available
Read our Bet Regal review
Cashout, Accumulators
28 sports available
New Customer Offer Bet £20, get £10. £10 minimum deposit and wagering. Void/cancelled or cashed out bets don't count towards wagering to activate the free bet. Must be used within 14 days . Neteller, Paysafe or Skill deposits not eligible. 18+. Full T&Cs apply. Please gamble responsibly.
9 10Bet Sport
Welcome Bonus
50% up to £50
With a great range of sports and features, as well as a superb mobile app, 10bet is quickly becoming the go to bookie
iOS, Android, Mobile site
Cashout, Accumulators, Streaming
29 sports available
Cashout, Accumulators, Streaming
29 sports available
New Customers Offer Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded 18+. Full T&Cs apply. Please gamble responsibly.
10 Novibet Sport
Welcome Bonus
Up to £10 free bet
An extensive sportsbook with regular promos across every vertical
iOS, Android, Mobile site
Cashout, Accumulators, Streaming
23 sports available
Cashout, Accumulators, Streaming
23 sports available
New Customer Offer New customers only. max £10 free bet. min £20 bet. Qualifying bet must be made within 30 days. 18+. Full T&Cs apply. Please gamble responsibly.

Searching for your next bookie? While it seems a surefire bet that the biggest names will have a well-rounded offering, the newest online betting sites often go above and beyond when it comes to rolling out innovative new features and rewarding bonuses.

Here at Compare.bet, our mission is to bring you the best bookies the sports betting world has to offer. Our expert review team is always on the lookout for the launch of brand new betting sites. We work hard to ensure our list includes a range of attractive options that can challenge the status quo and provide you a great sports betting experience.
Want to bet with the best new bookies? Compare betting sites using our carefully selected list, and take a look at our expert sportsbook reviews for an in-depth look at each site. If you want to learn more about the best new bookies and what you might expect from the best new betting sites, Compare.bet has everything you need to know.

Brand New Betting Site
Betiton
Bet £15, get a £10 free Bet
T&Cs Apply
New Customer Offer

Bet £10, get £10. £15 minimum deposit. Max £10 free bet is only valid for 14 days. Bet must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller,Skrill and Paypal not eligible

18+. Full T&Cs apply. Please gamble responsibly.

Bet £15, get £10

Claim Bonus

Reviews

The best new sites in a nutshell

Mr Play Sport

The quirky, curly-tipped moustache logo isn’t the only stylish thing about Mr Play Sport. The site itself is welllaid out and simple to navigate, so you can quickly access an impressive range of options – both in terms of the number of sports covered, and the betting markets available for each. While it could improve in a few areas (there’s no native mobile app available right now, for example), the market coverage and competitive odds mean it’s well worth getting acquainted with Mr Play.

Betiton 

It may be brand new on the betting scene, but Betiton has hit the ground running with the sheer range of sports covered. You can wager on everything from tennis to Aussie rules football to esports here, and you’ll be rewarded for repeat business with the site’s loyalty program, not to mention some tantalising reload promotions. If the people behind Betiton get around to creating a mobile app and supporting live streaming, that’ll be the icing on the cake.

Infernobet

 Another very recent addition to the UK online sportsbook scene, Infernobet should get any punter hot under the collar – and not just because of the fiery logo. Live betting? Check. Accas? You bet. Plus, there’s a “VIP Room” offering special bonuses and discounts for loyal members. Add to all this the wide range of sports and markets covered, and it’s easy to see why Infernobet is a hot pick among new online bookies.

2kbet

When weighing up the latest UK betting sites, it’s understandable that some punters may worry they won’t get to have the range of choices offered at well-established bookies. But 2kbet is yet more proof that new sites can provide all the sporting coverage you could want, even if you fancy a flutter on more niche sports like beach volleyball and air hockey. All the main deposit and withdrawal methods are covered here too, so you can bet and collect winnings with minimum fuss.

Rizk

One of the great things about the newer generation of sportsbooks is how quirky and refreshing they can be, looks-wise. Just take Rizk, with its retro comic-strip-style logo and the unashamedly bold layout of the site. We love how different it looks from the norm, but there’s substance as well as style, with plenty of sports and markets to choose from. And, the more you bet, the more you can spin the Wheel of Risk, which can lavish you with a variety of prizes. It’s definitely one of the most distinctive loyalty schemes on the scene right now.  

Ruby Bet

If you like betting on football (and don’t we all?), Ruby Bet has you covered with hundreds of markets available on most matches. But that’s not all. You can also try your luck on everything from snooker to darts to Dota 2 (that’s a videogame, in case you’re new to esports betting). The usual new site caveats apply here – there’s no live streaming and no native mobile app. But with all the sports and markets available, along with highly competitive odds, Ruby Bet should definitely be on your radar.

MapleBet

If you’re anything like us, the very word “maple” will have you thinking “syrup”. But does MapleBet have enough going for it to keep us sweet? Answer: absolutely. With in-play betting and cash out options on offer, along with more sports than you can wave a maple leaf at, this is a site that ticks a lot of important boxes. You’ll also want to browse the rich range of regular reload promos specific to popular sports, including rugby, basketball and American football.

Bet Regal

Is Bet Regal a site that’s fit for a king or queen, or is the crown in the logo just for show? We’re pleased to report that it does live up to expectations, with a jam-packed, graphic-intense website that’s bursting at the seams with betting opportunities. A huge range of sports are exhaustively covered, and you can deposit and withdraw using pretty much every method you can think of. There’s also a big loyalty program with no fewer than seven stages to ascend.

10Bet Sport

If you love Italian football, you may have heard about 10Bet in 2019, when the news broke that the site had forged a promotional partnership with iconic team Juventus. With this pedigree, it’s not surprising that the site hits the back of the net when it comes to the kind of experience it offers. Its black-and-white aesthetic is clean and easy on the eye, and it boasts cash outs, bet boosts and other promos. What really gives it the edge over many other new sites is that 10Bet has a native mobile app available to download, making it a doddle to bet on the go.

Novibet

Whether you want to have a simple flutter or fancy putting together a bespoke wager using the bet builder tool, Novibet is a top choice among new UK bookies. It has its very own, super-slick native mobile app, which is always a big perk. There’s also a range of on-going promotions to keep members interested in coming back for more. With so many sports and markets on hand as well, you’ll always find something new to discover when using this site.  

New Sites vs. Established Sites

What gives new bookies the edge?

Exciting Betting Markets

The days of a basic win/lose bet are far behind us, and the best new bookies offer an array of exciting betting markets to sink your teeth into. While some allow you to build your own bets, others have a wide variety of niche betting options. Some even offer markets on non-sporting events, such as whether Donald Trump will last his full term as president. This means that, whether you fancy a bet on football, want to try your luck betting on formula 1 or maybe even dabble in politics betting, you’ll have plenty of options.

Innovative Features

Punters looking for innovative bet building options or the ability to make live bets on in-play events while watching the action won’t be disappointed by the best new betting sites. Some top betting sites even have community platforms, allowing punters to share their betting tips. Of course, the innovation will vary between sites, but you can expect to see some top-notch features at the latest sites.

Rather place your bets on roulette, blackjack or slots? You might prefer our guide to new UK casinos instead!

How to Choose

Find the perfect new betting site for you

Licensing

A valid gambling licence is the first thing you should check for when it comes to choosing a new sportsbook. Any UK betting site or online casino should be licensed by the UK Gambling Commission. The UKGC monitors its licensees to make sure they’re playing by the rules when it comes to customer safety and security. Wondering if a new betting site holds a UKGC licence? They’ll display their licensee number and the UKGC logo in the footer of their site, but you can also check the public licensee register.

Betting options

All the best new betting sites offer football betting and markets on most other major sports, but it’s important to check that the wagering options match your preferences. Some of the best betting sites now offer odds on virtual sports and esports. It’s not just about the sports on offer, either- what types of bets can you make? This is especially important if you’re looking for live betting markets or want to make accumulator bets!

Banking

Don’t forget to check the banking options at a new betting site before you sign up. Pretty much every site accepts deposits via debit card and Neteller or Skrill, and some of the UK’s best bookmakers accept PayPal. No need to visit each site to check whether they accept your preferred payment method, you’ll find this in our bookie reviews!

Want to learn more about banking options at online bookmakers? Compare.bet has everything you need to know.

Bonuses

While the latest betting sites all have an exciting array of bonuses, they won’t all suit how you want to bet. The free bet offer may look generous, but have you considered the maximum win limit and minimum odds requirement? Likewise, that matched deposit bonus might seem like a great deal, but you’ll need to check that your preferred payment method is eligible for the reward. Skrill and Neteller deposits are often excluded. These are all factors you should consider before you sign up to claim a new betting bonus.

Customer Support

Even if a site is brand new, you should still expect top customer service. Whether you have a question about how to sign up, how to claim your betting bonus or any other query, the customer service team should be on hand to help. The best new bookies offer round-the-clock support via a range of different contact methods.

Sign Up

How to create an account in four easy steps

  1. Compare new bookmakers

    Use our list of the UK’s best new betting sites to pick out your favourite. Whether you’re looking for the best new horse racing betting sites or want to check out the latest sportsbook for UFC betting, you’ll find it at Compare.bet. Our expert bookmaker reviews covers the ins and outs of each site, so you can pick the very best for you.
  2. Sign up

    Found a new bookie that ticks all your boxes? Follow our link to head straight to the sign up page where you can create your account. The bookmaker will need to verify your account before you can start betting, so you may be asked to provide identity documents.
  3. Deposit and claim your bonus

    Once your account is verified, you’re good to go. You’ll need to make a deposit before you can place your bets, so head to the cashier page, select your deposit option and amount and confirm. Like the look of the welcome offer? Don’t forget to opt in to claim the bonus!
  4. Set your bets

    Now you’re ready to go. Are you going to try your luck with an in-play bet or take a punt in advance of the weekend’s football game? Good luck!

Bonuses

Claiming a bonus at brand new bookies

You’re in for a treat when it comes to bonuses at the UK’s newest betting sites. With a selection of welcome bonus deals for new bettors and promotions for returning customers, there’s something for everyone. While the exact bonus offer will vary between bookies, you’re sure to find some of the sports betting bonuses around at the best new betting sites. Let’s take a closer look at the deals on offer.

Free bets are one of the most popular sports betting offers, and they’re pretty self-explanatory. You get free bet credit when you make a real money qualifying bet. You might get your hands on a free bet bonus as part of your welcome offer, and many of the best new betting sites offer free bets as regular promotions. You’ll often find free bets offered to promote a big sporting event, such as the Grand National, Wimbledon, or the World Cup, for example.

These betting bonuses see online sportsbooks match a percentage of your first deposit. The percentage match varies between bookies, but let’s say you found a 100% deposit match bonus- you’d get an extra £20 in betting credit from a £20 deposit. Matched deposit bonuses only go up to a certain amount, such as ‘up to £200’.

Rewards aren’t just for brand new customers – the best new sports betting sites also have a range of promos once you’ve signed up. These rewards vary between sites, but could include deals such as enhanced odds, cash backs and bet insurance on specific markets.

Bonus terms and conditions

Every sports betting bonus comes with terms and conditions, so it’s important to check the small print before you sign up. Minimum deposit limits and minimum odds restrictions are the most common terms and can affect how you use your bonus funds. However, you should also keep an eye out for factors such as wagering requirements, maximum bet limits and bonus expiry dates to help you find the best deal for you.

You’ll find all of the key terms and conditions in our expert online bookmaker reviews, but be sure to read familiarise yourself with the full t&cs before you sign up to a new betting site.

Best New Betting Bonuses

VBET
Get a £25 matched bet
Our score: 84%
Ruby Bet
Deposit £10, get £10 free bet
Our score: 77%
Infernobet
Deposit £10 get £10 free bet
Our score: 81%
10Bet Sport
50% up to £50
Our score: 87%
MansionBet
100% up to £100
Our score: 83%

New Mobile Betting Sites

Bet on your mobile with brand new bookies

You’ll be glad to know that you’ll have access to the same array of sports betting markets and bookmaker bonuses when you bet on your mobile. You can access all of the newest sports betting sites via your mobile web browser, but some of the best new bookies have mobile sports betting apps. Your betting options will remain the same whichever mobile option you choose, but we think that push notifications give mobile betting apps the edge.

These handy notifications will alert you when there’s an enhanced odds offer, a brand new betting bonus, or any new and exciting betting markets. Of course, you can adjust your notification preferences in your account so that you only receive alerts for what interests you.

Best New Betting App
10Bet Sport
Welcome Offer
50% up to £50
T&Cs Apply
New Customers Offer

Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded

18+. Full T&Cs apply. Please gamble responsibly.

pay £20, play with £40

Claim Bonus

Here is a comprehensive list of the top new licensed UK betting sites:

  • Mr Play
  • Betiton
  • Rubybet
  • Bet Regal
  • 10Bet Sport
  • Hopa
  • Novibet
  • Mansionbet
  • Sport Nation
  • Grosvenor

Sign Up and Bet

Sign up to a new betting site today

Now you’ve got everything you need to compare the latest betting sites, it’s time to get out there and find your perfect match. Look no further than our list of the best new bookies, where you can browse the top welcome bonuses in the business. Want a more detailed look at each site? Check out our expert sportsbook reviews for the lowdown on markets, payment methods and more. Compare bookies, sign up and bet today!

Top 10 Best New Licensed Betting Sites for UK Customers:

New Betting Site Launch Date Other Offerings Score Licence
Mr Play
2019 Casino 81% UK Gambling Commission
Bet Regal
2017 Casino 82% UK Gambling Commission
Bethard
2013 Casino 75% UK Gambling Commission
Novibet
2010 Casino 89% UK Gambling Commission
Sport Nation
2017 Casino 76% UK Gambling Commission
Rubybet
2019 Casino 74% UK Gambling Commission
MansionBet
2018 Casino 83% UK Gambling Commission
Karamba
2018 Casino 82% UK Gambling Commission
22Bet
2018 Casino TBC UK Gambling Commission

Your Questions Answered

Do new betting sites accept PayPal?

This varies between betting sites. PayPal is selective about the betting sites that can offer its payment services. This means that brand new betting sites may have to earn their reputation before they can accept PayPal deposits and withdrawals. Some new betting sites are owned by established gambling brands, so they may be able to offer this e-wallet.

The people behind this page

Compare.bet's online gambling content experts helped write, edit and check this page:

Alan Draper-Lewis

Alan is a deputy editor at Compare.bet. He has an MA in English Literature and has three years of writing experience, with bylines at These Football Times and 90Min as well as extensive coverage of all things sports betting and online casino.

Danielle Clark

Danielle is a deputy editor at Compare.bet. She has a BA in French with English from King’s College and has six years of experience writing on a wide variety of topics, including online casino, sports betting and tourism.

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Last updated:
13th November 2020
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