New UK Betting Sites 2019

Fancy something a bit different from your high street bookie? We’ve picked out the latest and greatest new betting sites to hit the market. Compare, sign up and bet today!

Updated November 2019 Updated November 2019 Updated November 2019
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Welcome Offer
Get Up To £50 In Bonuses
T&Cs Apply
New Customer Offer

- Your welcome bonus consists of 10 bonuses of £5 up to a maximum total of £50. Bonus expires after 7 days.£20 minimum deposit, no Skrill or Neteller. The bonus consists of £5 for every £100 wagered.

18+. Full T&Cs apply. Please gamble responsibly.

wager £100, get £5 bonus

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Our score: 9.9
New Customer Offer - Your welcome bonus consists of 10 bonuses of £5 up to a maximum total of £50. Bonus expires after 7 days.£20 minimum deposit, no Skrill or Neteller. The bonus consists of £5 for every £100 wagered. 18+. Full T&Cs apply. Please gamble responsibly.
Welcome Offer
Up To £25 Matched Bet
T&Cs Apply
New Customer Offer

- Register a new Novibet account. Deposit a minimum of £10. Place a £10+ accumulator bet with odds of 7/10 (1.70) per selection or greater, min of 3 selections required. Your free matched bet up to £25 will be credited within 24 hours. In order to receive the bonus, you will need to complete our KYC process or have your age verified.

18+. Full T&Cs apply. Please gamble responsibly.

pay £20, play with £20

Claim Bonus
Get Bonus
Our score: 9.7
New Customer Offer - Register a new Novibet account. Deposit a minimum of £10. Place a £10+ accumulator bet with odds of 7/10 (1.70) per selection or greater, min of 3 selections required. Your free matched bet up to £25 will be credited within 24 hours. In order to receive the bonus, you will need to complete our KYC process or have your age verified. 18+. Full T&Cs apply. Please gamble responsibly.
Welcome Offer
Bet £10, Get a £10 FREE Bet
T&Cs Apply
New Customer Offer

- Deposit £10, get a £10 wager free bonus. Select the bonus in the drop-down list. Wager your deposit 1x at 1/2 (1.5) odds or higher. Enjoy a £10 cash bonus with no wagering.

18+. Full T&Cs apply. Please gamble responsibly.

bet £10, play with £20

Claim Bonus
Get Bonus
Our score: 9.6
New Customer Offer - Deposit £10, get a £10 wager free bonus. Select the bonus in the drop-down list. Wager your deposit 1x at 1/2 (1.5) odds or higher. Enjoy a £10 cash bonus with no wagering. 18+. Full T&Cs apply. Please gamble responsibly.
Welcome Offer
£40 FREE Bet Insurance
T&Cs Apply
New Customer Offer

- A qualifying bet is a losing first real money single bet of £10 + at odds of evens or greater. Only losing win single part of an E/W bet will qualify. Free bet credited within 24 hours and used in 14 days. Stake not included in returns.

18+. Full T&Cs apply. Please gamble responsibly.

Free Bet up to £40

Claim Bonus
Get Bonus
Our score: 9.6
New Customer Offer - A qualifying bet is a losing first real money single bet of £10 + at odds of evens or greater. Only losing win single part of an E/W bet will qualify. Free bet credited within 24 hours and used in 14 days. Stake not included in returns. 18+. Full T&Cs apply. Please gamble responsibly.
  • In-play betting
  • Accumulators
  • Cashout

New to the sports betting arena, Genting Sports look to make a lasting first impression on punters with their extensive market coverage and competitive odds. If you’re an in-play punter, their intuitive live scoreboards will keep you in the loop with up-to the minute event stats. Sign up today to take advantage of their £40 First Bet Insurance offer!

Bet £20, Get £40
T&Cs Apply
New Customer Offer

Minimum deposit £10. Place any sportsbook bet (except Racing) of £20+ at minimum odds of 1.40 (2/5) to receive your free bets and casino bonus. 35x wagering on casino bonus. Free bet will expire 7 days after opt in. £20 Casino bonus will expire after 30 days of opt-in.

18+. Full T&Cs apply. Please gamble responsibly.

pay £20, get £40

Claim Bonus
Get Bonus
Our score: 9.5
New Customer Offer Minimum deposit £10. Place any sportsbook bet (except Racing) of £20+ at minimum odds of 1.40 (2/5) to receive your free bets and casino bonus. 35x wagering on casino bonus. Free bet will expire 7 days after opt in. £20 Casino bonus will expire after 30 days of opt-in. 18+. Full T&Cs apply. Please gamble responsibly.
Welcome Offer
100% Up To £50 Welcome Bonus
T&Cs Apply
New Customers Offer

- Min. deposit £15 (no Skrill/Neteller); Wager the qualifying deposit and bonus amount 8x within 30 days; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify.

18+. Full T&Cs apply. Please gamble responsibly.

pay £20, play with £40

Claim Bonus
Get Bonus
Our score: 9.4
New Customers Offer - Min. deposit £15 (no Skrill/Neteller); Wager the qualifying deposit and bonus amount 8x within 30 days; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify. 18+. Full T&Cs apply. Please gamble responsibly.
Bet £10 Get £10 Free
T&Cs Apply
New Customers Offer

Sign up for a Black Type account and place a bet of £10. You will be guaranteed a £5 casino bonus and will also receive an additional £5 free bet if your initial bet of £10 loses. 

18+. Full T&Cs apply. Please gamble responsibly.

Claim Bonus
Get Bonus
Our score: 9.3
New Customers Offer Sign up for a Black Type account and place a bet of £10. You will be guaranteed a £5 casino bonus and will also receive an additional £5 free bet if your initial bet of £10 loses.  18+. Full T&Cs apply. Please gamble responsibly.

Launched in 2016, Black Type provide you with the chance to win big on major sports, including football, horseracing, and tennis. You’ll be rewarded for your loyalty too; you can earn free bets as part of the Black Type Free Bet Club, and earn cash bonus on your accumulator winnings! Sign up today for a free £10 bet.

Get 2 x Profit Boosts
T&Cs Apply
New Customers Offer

18+ New UK customers only. £10 Min deposit required to receive 2x100% Profit boosts with max stake £5 each and max odds 20/1.Valid for 30 days.Skrill/Neteller deposits do not qualify.T&Cs apply. begambleaware.org

18+. Full T&Cs apply. Please gamble responsibly.

Claim Bonus
Get Bonus
Our score: 9.2
New Customers Offer 18+ New UK customers only. £10 Min deposit required to receive 2x100% Profit boosts with max stake £5 each and max odds 20/1.Valid for 30 days.Skrill/Neteller deposits do not qualify.T&Cs apply. begambleaware.org 18+. Full T&Cs apply. Please gamble responsibly.

Win big at LeoVegas – competitive odds, rewarding loyalty scheme and excellent live betting experience are all packed into a fun and easy to use site. Whether you’re at home or on the go, LeoVegas has you covered with their innovative mobile app. Head over to LeoVegas now to take advantage of their 100% profit boost bonus.

Welcome Offer
Bet £10, Get a £10 FREE Bet
T&Cs Apply
New Customer Offer

- £10 minimum deposit and wagering. Void/cancelled or cashed out bets don't count towards wagering to activate the free bet. Must be used within 14 days . Neteller, Paysafe or Skill deposit not eligible.

18+. Full T&Cs apply. Please gamble responsibly.

pay £10, play with £20

Claim Bonus
Get Bonus
Our score: 9.2
New Customer Offer - £10 minimum deposit and wagering. Void/cancelled or cashed out bets don't count towards wagering to activate the free bet. Must be used within 14 days . Neteller, Paysafe or Skill deposit not eligible. 18+. Full T&Cs apply. Please gamble responsibly.
£20 Free Bet
T&Cs Apply
Free Bet

Join now, get your free £20 sports bet and enjoy great odds on your favorite sports! 18+, first deposit only. Sports bet opt-in required. Min. Deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled. Deposit restrictions apply. Initial £20 free bet not returned. T&Cs apply.

18+. Full T&Cs apply. Please gamble responsibly.

Sign up and get a Free £20 Bet

Claim Bonus
Get Bonus
Our score: 9.1
Free Bet Join now, get your free £20 sports bet and enjoy great odds on your favorite sports! 18+, first deposit only. Sports bet opt-in required. Min. Deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled. Deposit restrictions apply. Initial £20 free bet not returned. T&Cs apply. 18+. Full T&Cs apply. Please gamble responsibly.

Searching for your next bookie? While it seems a surefire bet that the biggest names will have a well-rounded offering, the newest online betting sites often go above and beyond when it comes to rolling out innovative new features and rewarding bonuses.

Here at Compare.bet, our mission is to bring you the best bookies the sports betting world has to offer. Our expert review team is always on the lookout for the launch of brand new betting sites. We work hard to ensure our list includes a range of attractive options that can challenge the status quo and provide you a great sports betting experience.
Want to bet with the best new bookies? Compare betting sites using our carefully selected list, and take a look at our expert sportsbook reviews for an in-depth look at each site. If you want to learn more about the best new bookies and what you might expect from the best new betting sites, Compare.bet has everything you need to know.

New Sites vs. Established Sites

What gives new bookies the edge?

Exciting Betting Markets

The days of a basic win/lose bet are far behind us, and the best new bookies offer an array of exciting betting markets to sink your teeth into. While some allow you to build your own bets, others have a wide variety of niche betting options. Some even offer markets on non-sporting events, such as whether Donald Trump will last his full term as president. This means that, whether you fancy a bet on football, want to try your luck betting on formula 1 or maybe even dabble in politics betting, you’ll have plenty of options.

Innovative Features

Punters looking for innovative bet building options or the ability to make live bets on in-play events while watching the action won’t be disappointed by the best new betting sites. Some top betting sites even have community platforms, allowing punters to share their betting tips. Of course, the innovation will vary between sites, but you can expect to see some top-notch features at the latest sites.

Rather place your bets on roulette, blackjack or slots? You might prefer our guide to new UK casinos instead!

  1. Compare new bookmakers

    Use our list of the UK’s best new betting sites to pick out your favourite. Whether you’re looking for the best new horse racing betting sites or want to check out the latest sportsbook for UFC betting, you’ll find it at Compare.bet. Our expert bookmaker reviews covers the ins and outs of each site, so you can pick the very best for you.
  2. Sign up

    Found a new bookie that ticks all your boxes? Follow our link to head straight to the sign up page where you can create your account. The bookmaker will need to verify your account before you can start betting, so you may be asked to provide identity documents.
  3. Deposit and claim your bonus

    Once your account is verified, you’re good to go. You’ll need to make a deposit before you can place your bets, so head to the cashier page, select your deposit option and amount and confirm. Like the look of the welcome offer? Don’t forget to opt in to claim the bonus!
  4. Set your bets

    Now you’re ready to go. Are you going to try your luck with an in-play bet or take a punt in advance of the weekend’s football game? Good luck!

Free Bets

How to claim a free bet bonus at brand new bookies

You’re in for a treat when it comes to bonuses at the UK’s newest betting sites. With a selection of welcome bonus deals for new bettors and promotions for returning customers, there’s something for everyone. While the exact bonus offer will vary between bookies, you’re sure to find some of the sports betting bonuses around at the best new betting sites. Let’s take a closer look at the deals on offer.

Free Bets

Free bets are one of the most popular sports betting offers, and they’re pretty self-explanatory. You get free bet credit when you make a real money qualifying bet. You might get your hands on a free bet bonus as part of your welcome offer, and many of the best new betting sites offer free bets as regular promotions. You’ll often find free bets offered to promote a big sporting event, such as the Grand National, Wimbledon, or the World Cup, for example.

Matched Deposit

These betting bonuses see online sportsbooks match a percentage of your first deposit. The percentage match varies between bookies, but let’s say you found a 100% deposit match bonus- you’d get an extra £20 in betting credit from a £20 deposit. Matched deposit bonuses only go up to a certain amount, such as ‘up to £200’.

Promotions

Rewards aren’t just for brand new customers – the best new sports betting sites also have a range of promos once you’ve signed up. These rewards vary between sites, but could include deals such as enhanced odds, cash backs and bet insurance on specific markets.

Bonus terms and conditions

Every sports betting bonus comes with terms and conditions, so it’s important to check the small print before you sign up. Minimum deposit limits and minimum odds restrictions are the most common terms and can affect how you use your bonus funds. However, you should also keep an eye out for factors such as wagering requirements, maximum bet limits and bonus expiry dates to help you find the best deal for you.

You’ll find all of the key terms and conditions in our expert online bookmaker reviews, but be sure to read familiarise yourself with the full t&cs before you sign up to a new betting site.

New Mobile Betting Sites

Bet on your mobile with brand new bookies

You’ll be glad to know that you’ll have access to the same array of sports betting markets and bookmaker bonuses when you bet on your mobile. You can access all of the newest sports betting sites via your mobile web browser, but some of the best new bookies have mobile sports betting apps. Your betting options will remain the same whichever mobile option you choose, but we think that push notifications give mobile betting apps the edge.

These handy notifications will alert you when there’s an enhanced odds offer, a brand new betting bonus, or any new and exciting betting markets. Of course, you can adjust your notification preferences in your account so that you only receive alerts for what interests you.

How to Choose

Find the perfect new betting site for you

Licensing

A valid gambling licence is the first thing you should check for when it comes to choosing a new sportsbook. Any UK betting site or online casino should be licensed by the UK Gambling Commission. The UKGC monitors its licensees to make sure they’re playing by the rules when it comes to customer safety and security. Wondering if a new betting site holds a UKGC licence? They’ll display their licensee number and the UKGC logo in the footer of their site, but you can also check the public licensee register.

Betting options

All the best new betting sites offer football betting and markets on most other major sports, but it’s important to check that the wagering options match your preferences. Some of the best betting sites now offer odds on virtual sports and esports. It’s not just about the sports on offer, either- what types of bets can you make? This is especially important if you’re looking for live betting markets or want to make accumulator bets!

Banking

Don’t forget to check the banking options at a new betting site before you sign up. Pretty much every site accepts deposits via debit card and Neteller or Skrill, and some of the UK’s best bookmakers accept PayPal. No need to visit each site to check whether they accept your preferred payment method, you’ll find this in our bookie reviews!

Want to learn more about banking options at online bookmakers? Compare.bet has everything you need to know.

Bonuses

While the latest betting sites all have an exciting array of bonuses, they won’t all suit how you want to bet. The free bet offer may look generous, but have you considered the maximum win limit and minimum odds requirement? Likewise, that matched deposit bonus might seem like a great deal, but you’ll need to check that your preferred payment method is eligible for the reward. Skrill and Neteller deposits are often excluded. These are all factors you should consider before you sign up to claim a new betting bonus.

Customer Support

Even if a site is brand new, you should still expect top customer service. Whether you have a question about how to sign up, how to claim your betting bonus or any other query, the customer service team should be on hand to help. The best new bookies offer round-the-clock support via a range of different contact methods.

Here is a comprehensive list of the top new licensed UK betting sites:

  • Bethard
  • Novibet
  • Fansbet
  • Genting Bet
  • Unibet
  • 10bet
  • Black Type
  • LeoVegas Sport
  • Royal Panda

Sign Up and Bet

Sign up to a new betting site today

Now you’ve got everything you need to compare the latest betting sites, it’s time to get out there and find your perfect match. Look no further than our list of the best new bookies, where you can browse the top welcome bonuses in the business. Want a more detailed look at each site? Check out our expert sportsbook reviews for the lowdown on markets, payment methods and more. Compare bookies, sign up and bet today!

Your Questions Answered

Do new betting sites accept PayPal?

This varies between betting sites. PayPal is selective about the betting sites that can offer its payment services. This means that brand new betting sites may have to earn their reputation before they can accept PayPal deposits and withdrawals. Some new betting sites are owned by established gambling brands, so they may be able to offer this e-wallet.

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Last updated:
11th November 2019
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