Top New Betting Sites in the UK for 2024

By Alice Soule & others on Fact checked by Adam Dickinson
Fancy something a bit different from your high street bookie? We’ve picked out the latest and greatest new betting sites to hit the market. Compare, sign up and bet!

Best New Betting Sites in February 2024

  1. Bzeebet
  2. BetMGM
  3. CopyBet
  4. Vegas Mobile Sports
  5. Hyper Sports
  6. Parimatch
  7. Bwin
  8. All British Sports
  9. Luckland
  10. Pub Sports
UK Licensed UK Licensed
Expertly Reviewed Expertly Reviewed
Mobile Friendly Mobile Friendly
Fast Withdrawals Fast Withdrawals
Betting Site Score New Customer Offer Expert Review Secure Sign Up Link Sports iOS App Android App Streaming Terms
1. Bzeebet
78%
Bet £10 Get £10

Reviewed, rated & tested by our team

George Edwards Headshot
"Considering Bzeebet launched in just 2023, I'm already impressed with what it offers UK punters, especially in terms of payment options."
Get Bonus
38
No
No
No
New Customer Offer 18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. BeGambleAware.org. T&Cs Apply 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
2. BetMGM
Bet £10 Get £40

Reviewed, rated & tested by our team

George Edwards Headshot
"I'm excited to see this renowned American bookie hit the shores of the UK. It's sure to make waves in the online betting world since its arrival in 2023."
Get Bonus
34
No
No
No
New Customer Offer New cust only. Opt in & place a qualifying bet within 7 days to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca, 1 x £10 Football. 7 day expiry. T&Cs & exclusions apply. Stake not returned. T&Cs Apply. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
3. Copy Bet
Bet £10 Get £40

Reviewed, rated & tested by our team

George Edwards Headshot
"CopyBet has been on the scene since 2021, but its unique features are still incredibly fresh, giving punters easy access to picks and tipsters."
Get Bonus
43
Yes
Yes
No
New Customer Offer For verified UK clients only. The qualifying bet should start at £10 and have 1.5 or greater odds. Following the qualifying bet, you will receive 4 free bets that can be used one after another. Each free bet lasts for 7 days. Single bet only. Pre-Match or Live. No Cash-Out. Max payout – £500.
See full T&C. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
4. Vegas Mobile Sports
Bet £10 Get £20

Reviewed, rated & tested by our team

George Edwards Headshot
"This bookmaker has been around for a couple of years at this point, but is still drawing new customers in with its £20 free bet offer."
Get Bonus
30
No
No
No
New Customer Offer New players only. Min £ 10 qualifying bets, stake not returned. Free bet - one-time stake of £ 20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
5. Hyper Sports
Acca Boost on All Football Bets Up to 50%

Reviewed, rated & tested by our team

George Edwards Headshot
"Hyper may not be the freshest face on this list, but I'd still recommend it as a new bookie — especially if you're looking for fast payouts."
Get Bonus
31
No
No
No
18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
6. Parimatch
92%
Bet £10 Get £40

Reviewed, rated & tested by our team

George Edwards Headshot
"Parimatch is one of my favourite new sports betting sites thanks to its slick design and generous Bet £10 Get £30 welcome package."
Get Bonus
32
Yes
Yes
No
New Customer Offer New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 3x£10 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 10 days. Offer valid from 14:00 UK time on 11/01/2024. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
7. Bwin
82%
Sign up to get your £20 Backup Bet

Reviewed, rated & tested by our team

George Edwards Headshot
"For me, Bwin offers one of the cleanest-looking betting platforms, along with all the trimmings for a modern sportsbook experience."
Get Bonus
38
Yes
Yes
No
New Customer Offer 18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
8. All British Sports
Up to 10% Cashback

Reviewed, rated & tested by our team

George Edwards Headshot
"With a couple of years behind it, All British has developed its sportsbook and casino into a leading betting site, and I love the 10% cashback offer too."
Get Bonus
32
No
No
No
New Customer Offer Cashback is cash without restrictions. Full T&Cs apply. No max cashout. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
9. Luckland Sports
Bet £15 Get £10

Reviewed, rated & tested by our team

George Edwards Headshot
"LuckLand's new betting platform is definitely worth a try thanks to the Bet £15 Get £10 welcome offer."
Get Bonus
38
Yes
Yes
No
New Customer Offer NEW CUSTOMERS ONLY. MAX ONE £10 FREE BETS. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE T&CS APPLY. 18+ 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
10. Pub Sports
Acca Boost Up to 50% on All Football Bets

Reviewed, rated & tested by our team

George Edwards Headshot
"I really like the modern look and feel of the sportsbook at Pub, and it's also one of the best new betting sites for accas thanks to its boost promotion."
Get Bonus
33
No
No
No
New Customer Offer 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
11. Luckster Sport
78%
Bet £10 Get £10

Reviewed, rated & tested by our team

George Edwards Headshot
"Luckster is a new betting site you'll want to stick around at thanks to a welcome package split over three deposits."
Get Bonus
41
No
No
No
New Customer Offer New customers only. Max one free £10 bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds required. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+ 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
12. BetUK
Bet £10 Get £30 in Free Bets

Reviewed & verified by our team

"I love BetUK's user-friendly interface, and it's one of the best new betting sites if you're looking for ongoing promotions."
Get Bonus
Yes
Yes
No
New Customer Offer T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
13. Bet Storm
71%
Bet £10, Get £10

Reviewed, rated & tested by our team

George Edwards Headshot
"Launching in 2021, BetStorm has been around for a little while now — but it's still an excellent pick for UK punters."
Get Bonus
39
No
No
Yes
New Customer Offer New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
14. Tebwin
71%
Bet £10 Get £30 with Code 'SB30'

Reviewed, rated & tested by our team

George Edwards Headshot
"Offering in-depth markets and cashback on a multitude of sports, Tebwin is a perfect new sportsbook for the sports-mad fan"
Get Bonus
39
No
No
Yes
New Customer Offer New players only. Min $/€/£ 10 qualifying bets, stake not returned. Free bet - one-time stake of $/€/£ 200, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: $/€/£ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
15. Bet Target
70%
Bet £15, Bet £10 Free

Reviewed & verified by our team

"I love BetTarget for its highly customisable interface — it's rare to find such a well-designed new betting site!"
Get Bonus
27
No
No
No
New Customer Offer Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
16. 10bet
87%
50% up to £50

Reviewed, rated & tested by our team

Liam Hoey Headshot
"10bet may be one of the older names on this list, but I'd still recommend it if you're looking for a new betting site thanks to its fantastic promotions."
Get Bonus
32
Yes
Yes
No
New Customer Offer New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
17. 32Red
80%
100% Profit Boost

Reviewed, rated & tested by our team

Liam Hoey Headshot
"32Red remains one of my favourite new betting sites on account of its excellent live streaming features."
Get Bonus
33
Yes
Yes
Yes
New Customer Offer Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
18. Unibet
85%
Money Back As a Bonus Up To £40 + £10 Casino Bonus

Reviewed, rated & tested by our team

Liam Hoey Headshot
"A well-known name, Unibet is a great choice for your next new betting site. I especially like its 200% deposit match welcome bonus."
Get Bonus
38
Yes
Yes
Yes
New Customer Offer Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
19. Sky Bet
Get £30 in Free Bets When you Place a Bet

Reviewed, rated & tested by our team

George Edwards Headshot
"SkyBet has one of the best welcome offers of all new betting sites, requiring just a 5p wager to claim the bonus."
Get Bonus
No
No
No
New Customer Offer NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
20. The Pools
Bet £10 Get £20

Reviewed, rated & tested by our team

George Edwards Headshot
"The Pools launched its new website and app in 2023, and offers a bit of a different set-up to your standard sportsbook."
Get Bonus
No
No
No
New Customer Offer Deposit and place a £10 cash bet on a double or a treble or accumulated odds of 2/1 or greater and get a £20 sports bonus (no wagering requirements) to use on Accas. Applies to first cash bet only. Bonus credited to use on multiples (min. 4 selections, min odds per selection 1.5) 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
21. Rhino Bet
Bet £25 Get £10

Reviewed, rated & tested by our team

George Edwards Headshot
"I was astounded at the number of enhanced odds offered at Rhino Bet, a new betting site that launched in 2021."
Get Bonus
21
Yes
Yes
No
New Customer Offer 18+ only. New customers only. Sign Up using the promo code b25g10fb and make a minimum deposit of £25. Place a minimum £25 bet on any selection with minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement the following day. BeGambleAware.org. Full terms apply. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
22. Lottoland
Stake Back as a Free Bet

Reviewed, rated & tested by our team

George Edwards Headshot
"Lottoland is the perfect new betting site if you're looking for a top mix of sports betting, lotteries, and casino games."
Get Bonus
40
Yes
Yes
No
New Customer Offer 18+ | T&C's Apply | BeGambleAware 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
23. BetGoodwin
75%
Free Bet Up To £100

Reviewed, rated & tested by our team

George Edwards Headshot
"I'd recommend BetGoodwin as the best new betting site for horse racing fans thanks to its solid range of insurance promos."
Get Bonus
30
Yes
Yes
No
New Customer Offer Applies to single bets on UK & IRE Racing. Click for T&Cs. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
🏆 Best Overall Score:
92%
🎁 Largest Free Bet:
£50
🤝 Highest Deposit Match:
50%
💷 Minimum Deposit:
£10

Searching for your next bookie? While it seems a sure-fire bet that the biggest names will have a well-rounded offering, the newest online betting sites often go above and beyond when it comes to rolling out innovative new features and rewarding bonuses.

Here at Compare.bet, our mission is to bring you the best bookies the sports betting world has to offer. Our expert review team is always on the lookout for the launch of brand new betting sites. We work hard to ensure our list includes a range of attractive options that can challenge the status quo and provide you a great sports betting experience.
Want to bet with the best new bookies? Compare betting sites using our carefully selected list, and take a look at our expert sportsbook reviews for an in-depth look at each site. If you want to learn more about the best new bookies and what you might expect from the best new betting sites, Compare.bet has everything you need to know.

Brand New Betting Site
All British Sports
All British Sports
Up to 10% Cashback
New Customer Offer Cashback is cash without restrictions. Full T&Cs apply. No max cashout. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org

Comparing the Best New Bookmakers

1. BetMGM – Best New Betting Site for Loyalty Rewards and a Golden Goal Jackpot

If you’re familiar with the American sports betting scene, there’s a good chance you’ve already heard of BetMGM. This site recently launched in the UK and brings with it all the fantastic advantages it’s known for across the pond. Off the bat, new customers can land £40 of free bets in return for a £10 qualifying bet. With this welcome package, you’ll get a full taste of what BetMGM has to offer — it’s split into a £10 horse racing bet, a £10 free Bet Builder, a £10 accumulator, and a £10 football free bet.

On top, there’s plenty to keep you going once your welcome bonus has run dry. From daily odds boosts and enhanced acca payouts to weekly free bets and cash giveaways, bettors of all tastes are catered for. Mobile players will be right at home too thanks to the BetMGM mobile app for Android and iOS. The only drawback? The payment methods here are still rather limited, and you’ll have to use a debit card, PayPal, or bank transfer for deposits and withdrawals.

What we like:

  • Valuable welcome bonus for new customers;
  • Fantastic site design;
  • Regular ongoing promotions;
  • Native app for mobile and tablet;
  • Excellent betting market coverage.

What we don’t like: 

  • Limited payment options.

2. Vegas Mobile Sports – Best New Betting Site for Mobile Bettors

Vegas Mobile Casino has been around since 2013, adding sports betting in 2022. What stood out for me was the site having separate offers for the casino and the new sportsbook, which isn’t always available. For sports betting, it’s a ‘bet £20, get a £30 free bet’ deal with generally fair bonus terms, including just 1x wagering on free bet winnings. The site also offers various promotions for regular bettors, including cashback, contests, and weekly free bets. While the availability of a mobile app would help the site up its game, my overall experience at Vegas Mobile Sports was enjoyable. The site certainly hit the spot for in-play betting, with its Live Multiview feature ensuring I didn’t miss a thing.

What we like:

  • Free £30 for new users;
  • Great range of markets, including e-sports;
  • Handy live betting features.

What we don’t like: 

  • No mobile app available;
  • No UK or Irish horse racing, only USA.

3. Bzeebet – Best New Betting Site for a Broad Range of Sports Markets

The first thing I noticed when landing on Bzeebet was the sharp graphics and unique colour palette that sets it apart from the average betting site. As one of the newest UK betting sites, I believe it competes with the leading brands by providing everything you’d expect to find from a much more established operator. Keeping in mind this site was only established in 2023, that’s an impressive set up. This includes a broad list of supported payment methods, a decent selection of promotional offers and a platform that incorporates sports betting, casino games and live dealers provided by some of iGaming’s best games developers.

What we like: 

  • The site is optimised well for mobile access;
  • Well laid out site with a modern design;
  • Thousands of sports markets to choose from – competing with the leading sports betting sites.

What we don’t like: 

  • No 24/7 customer service.

4. LuckLand Sport – Best New Betting Site for Great Cash Out Promotions

LuckLand has been around since 2015, but the sportsbook side of the site was only introduced in 2022. In this short space of time, the team has managed to create a spread of sports markets, promotions and offers that rival some of the UK’s most established betting brands.

One small gripe is that the LuckLand app doesn’t yet provide sportsbook options for customers, but hopefully this will come in time. People may choose to divert from their usual betting site and give LuckLand Sport a try due to the huge volume of available sports and markets. There are only a few sports promotions available, however there are cashout and bet builder opportunities. Overall, this new sportsbook is certainly worth a look.

What we like:

  • Great range of sports markets including niche sports like lacrosse and Gaelic hurling;
  • Clear and easy to read in-play betting set up;
  • Well designed site that retains a traditional betting site style but with modern colours and features.

What we don’t like: 

  • Customer service isn’t available 24/7.

5. Pub Sports – Best New Betting Site for Acca Boosts

Pub Sports undoubtedly earns its spot on our list of the best new betting sites in the UK. The site’s pub-themed design, though dark, features bright graphics on its sports betting pages, keeping the aesthetics pleasant. Navigating the sportsbook also proved enjoyable, with intuitive menus allowing easy access to various sports, including live and in-play events. While streaming is limited to a few sports, Pub Sports certainly seems to have hit the ground running since its 2023 launch, standing out among both new and established bookies. While I was disappointed to find that the site’s sign-up offer, a 100% deposit match bonus up to £100, exclusively targets new casino players, I still found Pub Sports an exciting and user-friendly platform worth exploring.

What we like:

  • Easy to navigate and stylish design;
  • Sleek mobile site offers app functionality;
  • Profits boosts up to 50% on football accas with 4+ legs.

What we don’t like: 

  • Matched deposit bonus exclusively for use in Pub Casino;
  • No horse racing betting available.

6. Luckster Sport – Best New Betting Site for Bet Builders

Luckster is one of the freshest new betting sites UK bettors can get their hands on. The Irish-themed casino and bookmaker has built a considerable reputation in a short space of time. I was impressed with the thousands of betting markets to choose from, with global sports easily accessible from the menu on the left-hand side of the screen. One major highlight is the instant bank payment feature for deposits and withdrawals powered by TrueLayer.

Luckster also gains an edge over many competitors due to its well-thought-out interface. There is a handy bet slip, bet builder, and horse racing suite on the right-hand side, enabling bettors to do almost everything they want without leaving the home screen. The UK bookmakers also has a useful “My Favourites” section, where you can add preferred betting shortcuts for easy access. To top things off, you can get a £10 free bet token after placing a minimum £10 wager.

What we like:

  • Instant withdrawals via TrueLayer;
  • Customisable “My Favourites” section;
  • Great interface with an easily accessible bet builder and bet slip.

What we don’t like: 

  • No mobile app.

7. Bet Storm – Best New Betting Site for Sport Specific Promotions

Bet Storm is one of the newer UK betting companies, launching in 2021. The operator uses an interesting “Lightning Can Strike Twice” catchphrase and continues this theme with its vibrant aesthetic. Online sports betting coverage is phenomenal, with over 3,000 choices at the time of writing and hundreds of live in-play opportunities to boot. The Progress Play-powered platform is glitch-free and offers an easily navigated user interface. If you’re familiar with other betting sites from the B2B gambling supplier, you’ll find everything in its usual place.

The UK bookmaker offers fixed odds on countless global competitions. Bet Storm has a handy search tool on the left of the screen where you can manually input the sport, team, player, or competition you wish to bet on – I found this a helpful alternative to scrolling down the icons and listed options. Additionally, there is a Popular Competitions tab that can act as a handy shortcut and a customisable live multiview area. The operator excels with its bet £10 get a £10 free bet welcome bonus and other ongoing promotions, with regular cashback opportunities on several different sports.

What we like:

  • Innovative customisable live multiview feature;
  • Great range of regular promotions;
  • Integrated casino.

What we don’t like: 

  • No mobile app.

8. Tebwin – Best New Betting Site for Free Bet Mondays

Arriving on British shores in 2021, Tebwin is another one of the top-rated new betting sites UK punters can enjoy. The platform also has an integrated casino which is great if you enjoy playing a few slots alongside your sports betting. One of my main highlights of this site is the fantastic array of payment methods, with everything from Apple Pay and Visa to PayPal and AstroPay accepted. Punters can also access a healthy number of bonuses, starting with a bet £10 get a £10 free bet welcome offer.

But this is just scratching the surface. Tebwin has an impressive library of promotions for existing bettors, including free bet Mondays and money back on F1 bets. There is also a dynamic “Wager Wars” feature, where you can go head to head against other users to nab a spot on the top five leaderboard. Cash prizes of up to £150 await if you’re successful, although you must place £50 worth of qualifying bets to be in with a shot. The operator also runs a fun rewards program, where you can choose which rewards to redeem after you’ve earned enough points.

What we like:

  • Fun Wager Wars ongoing promo;
  • Customisable rewards scheme;
  • Brilliant betting market coverage.

What we don’t like: 

  • Layout is very similar to other Progress Play platforms.

9. Bet Target – Best New Betting Site for Combo Bets

Bet Target welcomes new players with a £10 free bet if they deposit £15, as well as a wide selection of existing player promotions including unique ‘tournaments’ where you compete against other punters for a share of a cash prize. Players at Bet Target can also try out the useful Target Tip feature which presents players with the best-priced in-play and pre-match markets. The withdrawal times on offer are quite varied, however, with it taking 0 to 6 business days for debit card withdrawals to arrive. Bet Target doesn’t accept Neteller or Skrill.

What we like:

  • Helpful target tip tool;
  • Lots of tournament-style promotions;
  • Potentially instant withdrawals.

What we don’t like: 

  • Live chat isn’t 24/7;
  • The site doesn’t accept Skrill or Neteller.
How We Review

How We Review the Best New Betting Sites

Compare.Bet experts utilise a lengthy checklist to closely review new UK betting sites. We consider various site characteristics to give you a complete picture of each bookie and never recommend a platform without checking these vital criteria. New sports betting sites should provide something modern or fresh to get the highest rankings, whether this be new features or an updated approach to site design. Some of the most important factors we consider include: 

  • Variety of Sports Betting Markets – The best new UK betting sites feature an impressive selection of sports betting markets, exceeding what traditional bookies offer. Our experts pay special attention to the number of choices available on major sports events, as this is where the inclusion of new and exciting markets can be the most significant. Paddy Power and bet365 are widely regarded as the industry leaders for diverse and precise betting markets, so the top new betting sites UK punters can enjoy must match or exceed these platforms to be worthwhile. Extra points go to new bookies that cover less popular areas like eSports in greater detail than the established industry leaders. 
  • Digital Payment Methods – We’ve enjoyed a considerable influx of new payment options over the past decade, with new e-wallets and Open Banking solutions helping punters fund their accounts in various different ways. New UK betting sites are perfectly poised to take advantage of innovative options like MuchBetter, AstroPay, or Trustly, so this is another key area we consider during the review process. Ideally, new betting sites will also offer lightning-fast withdrawals that land in an hour or two. 
  • Licensing and Security – Investigating licensing and security is one of the most important steps for our new UK betting sites reviews. These platforms must have valid licensing from the UK Gambling Commission, as the regulator undergoes consistent auditing to ensure betting sites offer fair and transparent odds and comply with responsible gambling regulations. Without a legitimate licence, nothing is stopping new sports betting sites from bending the rules, so this is seriously important. Compare.Bet also considers additional security features at new UK betting sites. These include watertight SSL encryption and personalised security features like Face or Touch ID. 
  • New Bonuses and Promotions – Offering eye-catching betting bonuses is one of the easiest ways for new UK betting sites to set themselves apart. Our experts closely scrutinise the terms and conditions to find the most valuable bonuses, as some new bookmakers can disguise surprisingly generous welcome offers with restrictive wagering requirements or minimum deposit amounts. The best new betting sites for UK punters also showcase ongoing promotions like price boosts, acca insurance, and free bets. 
  • Downloadable App – Having a downloadable iOS and Android mobile app is something new UK betting sites can often fall short with. It’s not easy to launch a fully operational app and browser platform simultaneously, but some of our favourite new sports betting sites have managed it over the years. Our experts examine mobile apps, awarding the most points to new bookmakers that offer forward-thinking applications offering something genuinely new to bettors. 
  • Modern Site Design – Never underestimate the power of betting site aesthetics. Placing wagers on a visually unappealing platform can get tedious, so new UK betting sites must pay particular attention to this aspect. These operators have no excuse, as they have the liberty of examining older sites and establishing what design features work and which ones need improvement. We expect a modern site design with sophisticated search functions and practical menus at the best new UK betting sites.
  • Customer Support – New sports betting sites can score as highly as they want on the previous criteria, but everything falls down without a superb customer support network. This is a typically underrated part of reviewing new UK betting sites, as there’s nothing worse than being unable to sort a problem due to an unresponsive or unhelpful service. It’s particularly important at newer bookies, where there might still be small problems that need ironing out. In these cases, top-quality customer support is essential. Our experts run tests and consider the options available to give the most well-informed reviews and help you choose. 
New Sites vs. Established Sites

The Benefits of New Bookies vs Established Sites

New betting sites UK punters can enjoy launch almost every week, generating a competitive atmosphere that requires fresh bookies to be on top of their game from the outset. These platforms must pay special attention to a core group of selling points to gain an edge over competitors. Some of the most pertinent include: 

Exciting Betting Markets

The days of a basic win/lose bet are far behind us, and the best new bookies offer an array of exciting betting markets to sink your teeth into. While some allow you to build your own bets, others have a wide variety of niche betting options. Some even offer markets on non-sporting events, such as elections and awards ceremonies like The Oscars. This means that, whether you fancy a bet on football, want to try your luck betting on Formula 1 or maybe even dabble in politics betting, you’ll have plenty of options.

Bet Builders 

Our top-rated new UK betting sites must have sophisticated bet builders, enabling punters to combine several selections under one overarching wager. These tools can deliver highly versatile possibilities on everything from football to basketball, generating highly unique and personal predictions. For example, you could choose the goalscorers, number of yellow cards, total corners, and match winner for a Premier League fixture. 

Bet builders are standard across leading bookies nowadays, so new sports betting sites must go above and beyond the status quo. The best platforms, like bet365 and Paddy Power, provide space for over a dozen selections and have smooth software that instantly calculates the potential payout and odds.

Live Streaming

New UK betting sites must offer live streaming on wide-ranging sports to match the industry heavyweights. Not doing so is unforgivable in the current climate, as most bookies worth betting with have some level of live streaming capabilities. Our experts look for glitch-free software and easy access to streams.

Aside from the obvious advantage of watching sports directly on your betting app or browser, live streaming also significantly upgrades the live betting experience. High-ranking new sports betting sites offer seamless integration with in-play betting markets, allowing punters to watch games and bet accordingly with ease. 

Rather place your bets on roulette, blackjack or slots? You might prefer our guide to new UK casinos instead!

Forward Thinking Design

Many of the best new sports betting sites provide players with some of the freshest designs you can find online. From the bright colours of Rizk, to the simple format employed by 10bet, there are a variety of techniques employed by new betting sites to not only attract new players but make their betting experience as good as it can be.

Competitive Odds

New bookies need to draw customers away from their usual betting site, and one way in which they can do this is by offering competitive odds. It’s always worth checking out a new site’s odds — there’s a lot to gain in losing a little bit of profit to increase traffic flow. 

Creative and Generous Bonuses and Promotions 

Similarly, a new betting site can attract new customers through unique and attractive bonuses and promotional offers. In this light, a new bookies may have the edge over a more established site that doesn’t need to provide its loyal customers with increasingly generous promotional opportunities. 

Bonuses Offers

Claiming a Bonus at Brand New Bookies

You’re in for a treat when it comes to bonuses at the UK’s newest betting sites. With a selection of welcome bonus deals for new bettors and promotions for returning customers, there’s something for everyone. While the exact sports betting bonuses will vary between bookies, they all come with terms and conditions of use. It’s important to read through these thoroughly before accepting. T&Cs can include caps on winnings, wagering requirements, time limits on your free bets and even restrictions on eligible deposit payment methods. Let’s take a closer look at the deals on offer.

Best New Bookies for Free Bets

Free bets are quite straightforward. You receive free bet credits when you place a qualifying real money bet.  Free bet promos may coincide with major events like the Grand National or the World Cup, though at many new betting sites, you can earn free bets every week.

  • BetMGM offers £40 in free bets when you first wager £10 of your own money
  • Parimatch currently has a welcome offer of £30 in free bets when you bet £10 of your own money

Best New Bookies for Matched Deosits 

Matched deposit bonuses work by the sportsbook matching a portion of your initial deposit. While the percentage of the match can differ, these offers are often particularly generous at new betting sites. For example, you can sometimes find 100% up to £50 bonuses. In this case, if you deposited £50, you’d receive the max bonus – an extra £50 in betting credit – effectively doubling your betting power to £100.

  • 10bet offers a matched deposit of 50% up to £50 as welcome offer

Best New Betting Bonuses

All British Sports
Up to 10% Cashback
Bzeebet
Bet £10 Get £10
Our score: 78%
Luckland Sports
Bet £15 Get £10
10bet
50% up to £50
Our score: 87%
HeySpin
Bet £15 Get £10
Our score: 79%
Banking Options

Payment Options at New Betting Sites

When it comes to depositing and withdrawing your betting funds, there are a lot of banking options to choose from. Each method will offer players several different benefits, so let’s take a dive into the key available options.

payment card icon
Debit Cards

Debit cards will most likely be the payment method familiar to most online bettors. Deposits are instant, but withdrawals can take a little longer, usually between one to five working days. If your card is supplied by Visa, however, then you may be able to access Visa Fast Funds at certain sites which entitles you to withdrawals in as little as four hours.

Paypal casino logo
PayPal

PayPal is a world-famous e-wallet provider with several key benefits. Users can access complete Buyer Protection cover and enjoy numerous security characteristics, including two-factor authentication and watertight payment software. Deposits are instant, and withdrawals can complete within 24 hours, depending on the bookies.

Skrill Logo
Skrill

Skrill is an e-wallet service owned by the Paysafe Group. Partnerships with the likes of AC Milan and Leeds United have boosted its profile in recent years. Users enjoy a practical mobile app and seamless money transfers without disclosing financial data. The only drawback is that Skrill is often unavailable for betting promotions. Withdrawals are speedy and often instant.

Neteller Logo
Neteller

Another e-wallet under the Paysafe Group umbrella, Neteller is available in over 180 countries, granting instant deposits and fast withdrawals. Fully licensed by the Financial Standards Authority, the payment method offers flawless security and a convenient service. Like Skrill, it can be omitted from betting promotions, so be careful.

Payment Icon
Prepaid Cards

Prepaid cards are the perfect option for those looking for the safest-possible deposit method. Methods such as Paysafecard can be bought in one of several different values at physical stores such as newsagents. You then use the PIN on the side of the card to deposit money at your chosen betting site. As such, no banking information needs to be shared online with anyone. One key pitfall, however, is that you can’t use Paysafecard to make withdrawals.

Trustly Logo
Trustly

Trustly gives users the best bits of e-wallets and conventional debit card payments. The open-banking payment solution integrates with your bank account to facilitate transactions directly to your bookmakers. You benefit from the security of not disclosing financial details and the withdrawal speed of e-wallets and prepaid cards.

Payz

Payz is an e-wallet service designed to offer close integration with modern online gambling platforms. The payment processor, launched in 2000, has been continuously refining its platform over the past two decades. Highlights include the ecoCard MasterCard feature and its VIP scheme. One slight downside is the presence of small fees.

Astropay Logo
AstroPay

Want to pay with hundreds of currencies, including cryptos like bitcoin and litecoin? If so, AstroPay is the service for you. This amalgamation of an e-wallet, digital prepaid card and digital Visa card isn’t widely available at UK bookmakers yet, but it has countless benefits if you can find it.

New Mobile Betting Sites

Bet on Your Mobile with Brand New Bookies

New UK betting sites are keen to stand out, which means they go the extra mile to provide a top-notch service tailored to what customers want. Mobile-friendly betting is a priority for many punters, and new sites often excel in this aspect. All our top new betting sites offer mobile sites, with some also providing mobile sports betting apps. These apps offer the same array of bookmaker bonuses, but often add exclusive promotions to encourage you to sign up.

Betting apps from new sites also offer the usual benefits like easy access from your home screen and secure logins through Face or Touch ID. Plus, you can set up push notifications to stay in the loop about the latest enhanced odds offers, brand new promo codes for betting bonuses, or any new and exciting betting markets. These alerts are often customisable, ensuring that you only receive alerts for what interests you.

Best New Betting App
10bet
10bet
Our score: 87%
50% up to £50
New Customer Offer New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
Sign Up and Bet

Sign Up to a New Betting Site

Now you’ve got everything you need to compare the latest betting sites, it’s time to get out there and find your perfect match. Look no further than our list of the best new bookies, where you can browse the top welcome bonuses in the business. Want a more detailed look at each site? Check out our expert sportsbook reviews for the lowdown on markets, payment methods and more. Compare bookies, sign up and bet!

Overview of the Top New Licensed Betting Sites:

New Betting Site Bonus Deposit Methods Betting Markets Bet Builder
Bzeebet
Bet £20 Get £20 8 43 Yes
BetMGM
Bet £10 Get £40 4 38 Yes
Vegas Mobile Casino
Bet £10 Get £20 9 38 No
Hey Spin
Bet £15 Get £10 8 43 Yes

Frequently Asked Questions

Do new betting sites accept PayPal?

This varies between betting sites. PayPal is selective about the betting sites that can offer its payment services. This means that brand new betting sites may have to earn their reputation before they can accept PayPal deposits and withdrawals. Some new betting sites are owned by established gambling brands, so they may be able to offer this e-wallet.

What do you class as a new betting site?

In our view, any bookmaker that launched in the past couple of years, or has undergone significant redesign or improvement, can be classed as ‘new’ and is therefore eligible to appear on this list of new bookies.

We’re constantly reviewing the market to find the latest top quality bookmakers to share with you. Typically we add new bookies within a matter of days of reviewing them for quality. Check back weekly for the latest updates and special offers on upcoming events.

Can I play casino games at new betting sites?

Yes. Many of the best new betting sites feature an array of online casino games in addition to their sports betting markets, including the likes of slots, roulette and online blackjack sites. At many sites, you can claim an exciting casino bonus as well as your bonus for sports betting.

Can I cash out at new betting sites?

Yes, the UK’s best new betting sites offer cash out options. This means that you can enjoy the fresh feel of a brand new site as well as reaping the rewards of cashing out early on your bets. Our online bookmaker reviews will give you an insight as to which sites offer cash out – no need to dig around!

Do new betting sites have the best odds?

Not necessarily. While the latest betting sites might offer competitive odds to stand out on the market, this isn’t always the case. You’ll need to shop around to find the best sports betting odds on the market.

Which is the best new betting site?

There are many great new betting sites to try out and how we define the best of the best is rather subjective. If you have a read through our short reviews on this page, you can get a feel for what each of the new bookies have to offer. Click through on the one that appeals to you most and remember to collect your welcome bonus upon registration. 

Which is the best new betting site for football?

Football is the most popular sport in the UK and as a consequence this is what most new betting sites focus on. For us, we particularly like Bet Storm and LuckLand Sport for their huge array of football betting opportunities.

The people behind this page

Compare.bet's online gambling content experts helped write, edit and check this page:

Alice is an Editor at Compare.bet, having joined the company from Gambling Insider in 2022. She's a dab hand at all things online gambling, from expertise in payment methods to her commitment to responsible gambling promotion. Outside of work, Alice is a huge sports fan who closely follows Arsenal and plays lacrosse in her spare time, to name just a couple of her sporting pursuits.
Daniel is Head of Operations at Compare.bet. He has half a decade of experience writing on topics including sports betting, online casino and the NBA. Daniel also covers Premier League football for Compare.bet news and has interviewed Louis Saha, Richard Dunne and Gary Pallister. In his spare time, Daniel enjoys film photography and making Spotify playlists.

The following external expert(s) contributed to ensure this page provides maximum value, accuracy and insight:

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Adam has almost a decade of experience working in the gambling industry, including various content and marketing roles at the likes of PlayOJO, Betway and Entain He is currently the Head of Marketing at Arena Entertainment. Adam puts his vast experience to use as a fact checker for Compare.bet.
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Eddie is a contributor at Compare.bet who focuses on writing and editing gambling guides, reviews, and more. Outside work he's a musician, distance runner, and Chelsea fan, but we don't hold it against him.