This page has been checked for accuracy by Adam Dickinson. Adam is our resident fact checker and has over five years of experience working in the gambling industry, including roles at PlayOJO, Betway and Entain plc.
New Customer Offer New players only. Min £ 10 qualifying bets, stake not returned. Free bet - one-time stake of £ 20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
New Customer Offer 18+. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible.BeGambleAware.org. T&Cs Apply 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
New Customer Offer NEW CUSTOMERS ONLY. MAX ONE £10 FREE BETS. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE T&CS APPLY. 18+ 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
New Customer Offer 18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
New Customer Offer New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
New Customer Offer New customers only. Max one free £10 bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds required. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+ 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
New Customer Offer T&Cs apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry Stake not returned. Opt-in required. 18+ BeGambleAware.org. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
Searching for your next bookie? While it seems a sure-fire bet that the biggest names will have a well-rounded offering, the newest online betting sites often go above and beyond when it comes to rolling out innovative new features and rewarding bonuses.
Here at Compare.bet, our mission is to bring you the best bookies the sports betting world has to offer. Our expert review team is always on the lookout for the launch of brand new betting sites. We work hard to ensure our list includes a range of attractive options that can challenge the status quo and provide you a great sports betting experience.
Want to bet with the best new bookies? Compare betting sites using our carefully selected list, and take a look at our expert sportsbook reviews for an in-depth look at each site. If you want to learn more about the best new bookies and what you might expect from the best new betting sites, Compare.bet has everything you need to know.
New Customer Offer Cashback is cash without restrictions. Full T&Cs apply. No max cashout. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
Reviews of the Best New Betting Sites
Bet Target welcomes new players with a £10 free bet if they deposit £15, as well as a wide selection of existing player promotions including unique ‘tournaments’ where you compete against other punters for a share of a cash prize. Players at Bet Target can also try out the useful Target Tip feature which presents players with the best-priced in-play and pre-match markets. The withdrawal times on offer are quite varied, however, with it taking 0 to 6 business days for debit card withdrawals to arrive. Bet Target doesn’t accept Neteller or Skrill.
It may be new on the betting scene, but Betiton has hit the ground running with the sheer range of sports covered. You can wager on everything from tennis to Aussie rules football to esports here, while you can also get in on an accumulator boost offer that will increase your winnings by up to 77%. If the people behind Betiton get around to creating a mobile app and supporting live streaming, that’ll be the icing on the cake. There is also the option to filter upcoming events to how soon they are, making it easy for you to find your next wager.
The quirky, curly-tipped moustache logo isn’t the only stylish thing about Mr Play Sport. The site itself is well laid out and simple to navigate, making it easy to access the impressive range of sports and markets. While it could improve in a few areas — there’s no native mobile app available right now, for example — the market and sports coverage mean it’s well worth getting acquainted with Mr Play. You even get to use the PlayBot tip feature that gives you a rundown of the best wagers available on the site.
Punters who sign up to Bet Neptune will be able to claim a £10 free bet when they deposit £10, a promotion that comes with generous wagering requirements of just 1x the value of any winnings. You can even make the most of the Bet Neptune Rewards Programme simply by placing your wagers as normal. The more you bet, the more points you win which you can use to claim promotions and get first access to new games. There are lots of payment methods available here too, with players able to use Visa, PayPal, Trustly, Payz, PayviaPhone, Paysafecard, MuchBetter or Neteller. As with many new betting sites, Bet Neptune has yet to produce a native app of its own. Nonetheless, the mobile site is well-optimised with it very easy to place bets and claim promotions.
Clearly laid out site
Player-friendly wagering requirements on the welcome bonus
Although HeySpin launched as an online casino, the operator has proven its credentials as one of the best new betting sites residents can enjoy. I was impressed with the detailed user interface, with hundreds of betting markets instantly visible on the home screen. There are almost 2,000 options for football at the time of writing, alongside countless other sports. The variety is exceptional, offering eSports and niche games like Gaelic football or floorball.
HeySpin has an intuitive bet slip on the bottom right of the screen, so despite the busy layout, I found that placing wagers is still fairly straightforward. I also found the bet builder and acca features to be really useful. In terms of promotions, there’s a bet £15 get £10 first bet welcome bonus. This doesn’t come with any wagering requirements on the winnings, which is a massive plus. HeySpin doesn’t have a mobile app, but the HTML5 website performed brilliantly on smaller smartphone screens during our tests.
Incredibly deep sports market coverage
No wagering requirements on welcome bonus winnings
Bet Storm is one of the newer UK betting companies, launching in 2021. The operator uses an interesting “Lightning Can Strike Twice” catchphrase and continues this theme with its vibrant aesthetic. Online sports betting coverage is phenomenal, with over 3,000 choices at the time of writing and hundreds of live in-play opportunities to boot. The Progress Play-powered platform is glitch-free and offers an easily navigated user interface. If you’re familiar with other betting sites from the B2B gambling supplier, you’ll find everything in its usual place.
The UK bookmaker offers fixed odds on countless global competitions. Bet Storm has a handy search tool on the left of the screen where you can manually input the sport, team, player, or competition you wish to bet on – I found this a helpful alternative to scrolling down the icons and listed options. Additionally, there is a Popular Competitions tab that can act as a handy shortcut and a customisable live multiview area. The operator excels with its bet £10 get a £10 free bet welcome bonus and other ongoing promotions, with regular cashback opportunities on several different sports.
Arriving on British shores in 2021, Tebwin is another one of the top-rated new betting sites UK punters can enjoy. The platform also has an integrated casino which is great if you enjoy playing a few slots alongside your sports betting. One of my main highlights of this site is the fantastic array of payment methods, with everything from Apple Pay and Visa to PayPal and AstroPay accepted. Punters can also access a healthy number of bonuses, starting with a bet £10 get a £10 free bet welcome offer.
But this is just scratching the surface. Tebwin has an impressive library of promotions for existing bettors, including free bet Mondays and money back on F1 bets. There is also a dynamic “Wager Wars” feature, where you can go head to head against other users to nab a spot on the top five leaderboard. Cash prizes of up to £150 await if you’re successful, although you must place £50 worth of qualifying bets to be in with a shot. The operator also runs a fun rewards program, where you can choose which rewards to redeem after you’ve earned enough points.
Fun Wager Wars ongoing promo
Customisable rewards scheme
Brilliant betting market coverage
Layout is very similar to other Progress Play platforms
10Bet has two decades of experience in the UK sports betting industry, but the consistent updates on the platform make it one of the best new betting sites. The operator has grown considerably over the last few years, mainly off the back of a slick new interface that splits all betting markets into neat and easily accessed categories.
While there are slightly fewer markets to explore than Tebwin or Bet Storm, I feel that 10Bet has superior odds in most cases. For example, the bookmaker had the Lionesses at 10/21 to win the 2023 Finalissima, while Tebwin had them at 1/5. It’s a small difference, but one that can significantly impact your winnings. 10Bet also offers an extremely rich selection of regular betting promotions, with best odds guaranteed on horse racing and price boosts on various popular sports events.
Luckster is one of the freshest new betting sites UK bettors can get their hands on. The Irish-themed casino and bookmaker has built a considerable reputation in a short space of time. I was impressed with the thousands of betting markets to choose from, with global sports easily accessible from the menu on the left-hand side of the screen. One major highlight is the instant bank payment feature for deposits and withdrawals powered by TrueLayer.
Luckster also gains an edge over many competitors due to its well-thought-out interface. There is a handy bet slip, bet builder, and horse racing suite on the right-hand side, enabling bettors to do almost everything they want without leaving the home screen. The UK bookmakers also has a useful “My Favourites” section, where you can add preferred betting shortcuts for easy access. To top things off, you can get a £10 free bet token after placing a minimum £10 wager.
Instant withdrawals via TrueLayer
Customisable “My Favourites” section
Great interface with an easily accessible bet builder and bet slip
The first thing I noticed when landing on Bzeebet was the sharp graphics and unique colour palette that sets it apart from the average betting site. As one of the newest UK betting sites, I believe it competes with the leading brands by providing everything you’d expect to find from a much more established operator. Keeping in mind this site was only established in 2023, that’s an impressive set up. This includes a broad list of supported payment methods, a decent selection of promotional offers and a platform that incorporates sports betting, casino games and live dealers provided by some of iGaming’s best games developers.
The site is optimised well for mobile access
Well laid out site with modern design
Thousands of sports markets to choose from - competing with the leading sports betting sites
LuckLand has been around since 2015, but the sportsbook side of the site was only introduced in 2022. In this short space of time, the team has managed to create a spread of sports markets, promotions and offers that rival some of the UK’s most established betting brands.
One small gripe is that the LuckLand app doesn’t yet provide sportsbook options for customers, but hopefully this will come in time. People may choose to divert from their usual betting site and give LuckLand Sport a try due to the huge volume of available sports and markets. There are only a few sports promotions available, however there are cashout and bet builder opportunities. Overall, this new sportsbook is certainly worth a look.
Great range of sports markets including niche sports like lacrosse and Gaelic hurling
Clear and easy to read in-play betting set up
Well designed site that retains a traditional betting site style but with modern colours and features
A valid gambling licence is the first thing we look for when it comes to choosing a new sportsbook. Any gambling site in the UK should be licensed by the UK Gambling Commission. The UKGC monitors its licensees to make sure they’re playing by the rules when it comes to customer safety and security. Wondering if a new betting site holds a UKGC licence? The licensee number and the UKGC logo will be on display in the footer of the site, but you can also check the public licensee register.
All the best new betting sites offer football betting and markets on most other major sports, but it’s important to us that there is enough variety to satisfy a wide spectrum of players. Some of the best betting sites now offer odds on virtual sports and esports. It’s not just about the options available to players, as we also consider what types of bets can you make. This is especially important if you’re looking for live betting markets or want to make accumulator bets.
Another key factor for us is the banking options available to punters when they sign up to a site. Pretty much every site accepts deposits via debit card, while many also support Neteller, Skrill, and PayPal. Check out our bookie reviews to find out more about the deposit and withdrawal options available at our featured betting sites.
While the latest betting sites all have an exciting array of bonuses, they won’t all suit your style of wagering. A free bet offer may look generous, but it may come with a restrictive win limit and minimum odds requirements. Likewise, a matched deposit bonus might seem like a great deal, but you’ll need to check the value of the wagering requirements. These are all factors we consider and highlight when recommending top bonuses from new betting sites.
Even if a site is brand new, you should still expect top customer service. Whether you have a question about how to sign up, how to claim your betting bonus or indeed any other query, the customer service team should be on hand to help. The best new bookies offer round-the-clock support via a range of different contact methods.
New bookies face some stiff competition and have to work hard to find themselves a space in this packed out market. One way in which they can stand out from the crowd is by offering customers the opportunity to download an app. This provides the most convenient way to bet while on the move — simply click on the app from your homepage and you’re ready to go. A betting app is one of the first things we check for when completing a site review.
New betting sites have the benefit of checking out the leaders in the industry and gauging what works or doesn’t work from a design point of view. As such, we expect to see a clear layout and unique features at a new betting site, with no blurry or dated graphics. While it may not be as important as other characteristics of a new betting site, for us the effort put into creating a site that’s attractive and easy to navigate gives an indication of the bookie’s dedication to user experience.
How to Choose the Best New Site
There are plenty of great reasons to choose a new betting site over an established name. Below is a quick step-by-step guide to finding your next pick.
Compare UKGC Licensed Sites
These sites may be new, but they’re just as safe as veteran names. All our picks are licensed by the UKGC.
Enter the required details, making sure you’re happy with the site’s T&Cs on the way. You might be required to provide ID at this stage too.
Deposit & Claim Bonus
Head to the banking page, pick your payment method, and add funds to your account.
Most deposits are instant, meaning you can get straight to the action — it’s time to browse the markets and place your bets!
New Sites vs. Established Sites
What gives new bookies the edge?
Exciting Betting Markets
The days of a basic win/lose bet are far behind us, and the best new bookies offer an array of exciting betting markets to sink your teeth into. While some allow you to build your own bets, others have a wide variety of niche betting options. Some even offer markets on non-sporting events, such as elections and awards ceremonies like The Oscars. This means that, whether you fancy a bet on football, want to try your luck betting on Formula 1 or maybe even dabble in politics betting, you’ll have plenty of options.
Punters looking for innovative bet building options or the ability to make live bets on in-play events while watching the action won’t be disappointed by the best new betting sites. Some top betting sites even have community platforms, allowing punters to share their betting tips. Of course, the innovation will vary between sites, but you can expect to see some top-notch features at the latest sites.
Rather place your bets on roulette, blackjack or slots? You might prefer our guide to new UK casinos instead!
Forward Thinking Design
Many of the best new sports betting sites provide players with some of the freshest designs you can find online. From the bright colours of Rizk, to the simple format employed by 10bet, there are a variety of techniques employed by new betting sites to not only attract new players but make their betting experience as good as it can be.
New bookies need to draw customers away from their usual betting site, and one way in which they can do this is by offering competitive odds. It’s always worth checking out a new site’s odds — there’s a lot to gain in losing a little bit of profit to increase traffic flow.
Creative and Generous Bonuses and Promotions
Similarly, a new betting site can attract new customers through unique and attractive bonuses and promotional offers. In this light, a new bookies may have the edge over a more established site that doesn’t need to provide its loyal customers with increasingly generous promotional opportunities.
Can You Trust a New Betting Site?
Due to the limited time that new betting sites have been on the market, it’s easy to question their legitimacy of them. But by choosing Compare.bet, you can rest assured that any new sportsbook we feature will be fully licensed and regulated by the UK Gambling Commission (UKGC). Betting sites licensed by the UKGC are required to carry out Know Your Customer (KYC) checks on all new sign-ups so that these sites can verify who you are, as well as where your money is coming from in an effort to reduce fraud. In addition to this, sites regulated by the UKGC utilise sophisticated data encryption software to protect your sensitive information from hackers.
Claiming a Bonus at Brand New Bookies
You’re in for a treat when it comes to bonuses at the UK’s newest betting sites. With a selection of welcome bonus deals for new bettors and promotions for returning customers, there’s something for everyone. While the exact bonus offer will vary between bookies, you’re sure to find some of the sports betting bonuses around at the best new betting sites. Let’s take a closer look at the deals on offer.
Free bets are one of the most popular sports betting offers, and they’re pretty self-explanatory. You get free bet credit when you make a real money qualifying bet. You might get your hands on a free bet bonus as part of your welcome offer, and many of the best new betting sites offer free bets as regular promotions. You’ll often find free bets offered to promote a big sporting event, such as the Grand National, Wimbledon, or the World Cup, for example.
These betting bonuses see online sportsbooks match a percentage of your first deposit. The percentage match varies between bookies, but let’s say you found a 100% deposit match bonus- you’d get an extra £20 in betting credit from a £20 deposit. Matched deposit bonuses only go up to a certain amount, such as ‘up to £200’.
Rewards aren’t just for brand new customers – the best new sports betting sites also have a range of promos once you’ve signed up. These rewards vary between sites but could include deals such as enhanced odds, cash backs and bet insurance on specific markets.
This can grant you money back on net losses over a certain period or a full refund on a losing “insured” bet.
Bonus Terms and Conditions
All betting promotions come with terms and conditions. Learning how these can affect your bet settlement and overall experience is vital. The main terms include:
Wagering Requirements – Also referred to as playthrough requirements, these demand punters to bet their bonus funds or winnings a certain number of times before they can be withdrawn. For example, a 5x wagering requirement would force you to bet £10 of winnings five times (£50) before withdrawing.
Time Limits – Betting promotions never last forever. Check the small print to see the time limits on using free bets or satisfying wagering requirements. Usually a time limit encompasses both the amount of time you have to use up the bonus, and the time you have to complete wagering requirements.
Max Win Caps – Most UK bookmakers place a cap on how much you can win from a betting promotion. Generally speaking, the cap is around £250.
Payment Method Exclusions – Betting promotions are often unavailable for certain payment methods, mainly e-wallets like NETELLER and Skrill.
Minimum Odds Restrictions – Most UK bookmakers place a minimum odds restriction on bonus bets. For example, Luckster’s welcome offer can only be used on 4/5 total odds or higher.
Specific Market Restrictions — You may find that a promotion relates to one or two markets, so it’s worth checking out before accepting an offer. For example, certain free bet offers may be restricted for football or horse racing markets. It should be obvious which markets are included if the promotion is event-specific, but, to be on the safe side, make sure you’re always reading through the bonus T&Cs.
You’ll find all of the key terms and conditions in our expert online bookmaker reviews, but be sure to read familiarise yourself with the full t&cs before you sign up to a new betting site.
18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
New Customer Offer
18+. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible.BeGambleAware.org. T&Cs Apply
18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
New Customers Offer
Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded
Deposit and Withdrawal Options at New Betting Sites
When it comes to depositing and withdrawing your betting funds, there are a lot of banking options to choose from. Each method will offer players several different benefits, so let’s take a dive into the key available options.
Debit cards will most likely be the payment method familiar to most online bettors. Deposits are instant, but withdrawals can take a little longer, usually between one to five working days. If your card is supplied by Visa, however, then you may be able to access Visa Fast Funds at certain sites which entitles you to withdrawals in as little as four hours.
PayPal is a world-famous e-wallet provider with several key benefits. Users can access complete Buyer Protection cover and enjoy numerous security characteristics, including two-factor authentication and watertight payment software. Deposits are instant, and withdrawals can complete within 24 hours, depending on the bookies.
Skrill is an e-wallet service owned by the Paysafe Group. Partnerships with the likes of AC Milan and Leeds United have boosted its profile in recent years. Users enjoy a practical mobile app and seamless money transfers without disclosing financial data. The only drawback is that Skrill is often unavailable for betting promotions.
Another e-wallet under the Paysafe Group umbrella, NETELLER is available in over 180 countries, granting instant deposits and fast withdrawals. Fully licensed by the Financial Standards Authority, the payment method offers flawless security and a convenient service. Like Skrill, it can be omitted from betting promotions, so be careful.
Prepaid cards are the perfect option for those looking for the safest-possible deposit method. Methods such as Paysafecards can be bought in one of several different values at physical stores such as newsagents. You then use the PIN on the side of the card to deposit money at your chosen betting site. As such, no banking information needs to be shared online with anyone. One key pitfall, however, is that you can’t use Paysafecards to make withdrawals.
Trustly gives users the best bits of e-wallets and conventional debit card payments. The open-banking payment solution integrates with your bank account to facilitate transactions directly to your bookmakers. You benefit from the security of not disclosing financial details and the speed of e-wallets and prepaid cards.
Payz is an e-wallet service designed to offer close integration with modern online gambling platforms. The payment processor, launched in 2000, has been continuously refining its platform over the past two decades. Highlights include the ecoCard MasterCard feature and its VIP scheme. One slight downside is the presence of small fees.
Want to pay with hundreds of currencies, including cryptos like bitcoin and litecoin? If so, AstroPay is the service for you. This exciting amalgamation of an e-wallet and digital prepaid card isn’t widely available at UK bookmakers yet, but it has countless benefits if you can find it.
Banking Processing Times
Fast Withdrawals and Processing Times at New Betting Sites
When you make a withdrawal at a new UK betting site, there will be a certain amount of time you need to wait for the transaction to go through. This is known as the processing time and it will differ from site to site and from banking method to banking method. Generally speaking, the fastest withdrawal banking methods are e-wallets like PayPal, Neteller and Skrill, which can process withdrawals in under 24 hours. There will be some delay if you choose to transfer your e-wallet funds into your bank account, however.
Fast withdrawal speeds can also come from debit cards, depending on what site you’re playing at. Some sites will support Visa Fast Funds which provides withdrawals to Visa cards in just four in some cases. You can also get instant withdrawals at select new betting sites such as STS Betting — instant to three days — and Betiton — instant to six days.
New Mobile Betting Sites
Bet on Your Mobile with Brand New Bookies
You’ll be glad to know that you’ll have access to the same array of sports betting markets and bookmaker bonuses when you bet on your mobile. You can access all of the newest sports betting sites via your mobile web browser, but some of the best new bookies have mobile sports betting apps. Your betting options will remain the same whichever mobile option you choose, but we think that push notifications give mobile betting apps the edge.
These handy notifications will alert you when there’s an enhanced odds offer, a brand new betting bonus, or any new and exciting betting markets. Of course, you can adjust your notification preferences in your account so that you only receive alerts for what interests you.
New Customers Offer Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
Sign Up and Bet
Sign Up to a New Betting Site
Now you’ve got everything you need to compare the latest betting sites, it’s time to get out there and find your perfect match. Look no further than our list of the best new bookies, where you can browse the top welcome bonuses in the business. Want a more detailed look at each site? Check out our expert sportsbook reviews for the lowdown on markets, payment methods and more. Compare bookies, sign up and bet!
This varies between betting sites. PayPal is selective about the betting sites that can offer its payment services. This means that brand new betting sites may have to earn their reputation before they can accept PayPal deposits and withdrawals. Some new betting sites are owned by established gambling brands, so they may be able to offer this e-wallet.
In our view, any bookmaker that launched in the past couple of years, or has undergone significant redesign or improvement, can be classed as ‘new’ and is therefore eligible to appear on this list of new bookies.
We’re constantly reviewing the market to find the latest top quality bookmakers to share with you. Typically we add new bookies within a matter of days of reviewing them for quality. Check back weekly for the latest updates and special offers on upcoming events.
Yes, the UK’s best new betting sites offer cash out options. This means that you can enjoy the fresh feel of a brand new site as well as reaping the rewards of cashing out early on your bets. Our online bookmaker reviews will give you an insight as to which sites offer cash out – no need to dig around!
Not necessarily. While the latest betting sites might offer competitive odds to stand out on the market, this isn’t always the case. You’ll need to shop around to find the best sports betting odds on the market.
There are many great new betting sites to try out and how we define the best of the best is rather subjective. If you have a read through our short reviews on this page, you can get a feel for what each of the new bookies have to offer. Click through on the one that appeals to you most and remember to collect your welcome bonus upon registration.
Football is the most popular sport in the UK and as a consequence this is what most new betting sites focus on. For us, we particularly like Bet Storm and LuckLand Sport for their huge array of football betting opportunities.
The people behind this page
Compare.bet's online gambling content experts helped write, edit and check this page:
Ben is former editor at Compare.bet, specialising in all things gambling and football. He has an MA in American History and extensive writing experience with bylines in a range of different publications, from Breaking the Lines to CLASH. As well as covering Premier League for Compare.bet news, he also wrote about the Championship and a range of European football topics. In his spare time, Ben enjoys music production and playing football.
Alice is an Editor at Compare.bet, having joined the company from Gambling Insider in 2022. She's a dab hand at all things online gambling, from expertise in payment methods to her commitment to responsible gambling promotion. Outside of work, Alice is a huge sports fan who closely follows Arsenal and plays lacrosse in her spare time, to name just a couple of her sporting pursuits.
The following external expert(s) contributed to ensure this page provides maximum value, accuracy and insight:
Adam has almost a decade of experience working in the gambling industry, including various content and marketing roles at the likes of PlayOJO, Betway and Entain He is currently the Head of Marketing at Arena Entertainment. Adam puts his vast experience to use as a fact checker for Compare.bet.