New Betting Sites UK (2023)

By Danielle Clark & others on Fact checked by Adam Dickinson
Fancy something a bit different from your high street bookie? We’ve picked out the latest and greatest new betting sites to hit the market. Compare, sign up and bet!
UK Licensed UK Licensed
Expertly Reviewed Expertly Reviewed
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Betting Site Score New Customer Offer Expert Review Secure Sign Up Link Sports iOS App Android App Streaming Terms
1. HeySpin
Bet £15 Get £10

Reviewed & verified by our team

"Enjoy this new sportsbook with its slick platform and huge range of sports betting markets "
Get Bonus
New Customer Offer New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15 18+. Full T&Cs apply. Please gamble responsibly.
2. Luckster Sport
Bet £10 Get £10

Reviewed & verified by our team

"Try this brand new sportsbook which has a particularly strong section on football & e-sports "
Get Bonus
18+. Full T&Cs apply. Please gamble responsibly.
3. BetUK
Bet £20 Get £60 in Free Bets

Reviewed & verified by our team

"Enjoy free horse racing and football tips from Bet UK's ambassadors"
Get Bonus
New Customer Offer New customers only - opt in and stake £20+ on any sporting event at odds of 1.8 or greater before 17:30 17/03/23. Free bets non-withdrawable and 7-day expiry. Qualifying bet restrictions, exclusions and full T&Cs apply. 18+ 18+. Full T&Cs apply. Please gamble responsibly.
4. Bwin
Sign up to get your £20 Backup Bet

Reviewed & verified by our team

"Use Bwin's multi-generator to create interesting accumulators from around the globe at a fast pace"
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New Customer Offer 18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply 18+. Full T&Cs apply. Please gamble responsibly.
5. Bet Storm
Bet £10, Get £30 with Code 'Bet30'

Reviewed & verified by our team

"Enjoy fun competitions such as 'Wage Wars' and collect cash prizes while climbing up competition leaderboards "
Get Bonus
New Customer Offer New Players Only. Minimum stake $/€/£ 10, minimum odds1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply 18+. Full T&Cs apply. Please gamble responsibly.
6. Tebwin
Bet £10 Get £30 with Code 'SB30'

Reviewed & verified by our team

"Offering in-depth markets and cashback on a multitude of sports, Tebwin is a perfect new sportsbook for the sports-mad fan "
Get Bonus
New Customer Offer New players only. Min $/€/£ 10 qualifying bets, stake not returned. Free bet - one-time stake of $/€/£ 200, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: $/€/£ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply 18+. Full T&Cs apply. Please gamble responsibly.
7. Bet Target
Bet £15, Bet £10 Free

Reviewed & verified by our team

"Get bet recommendations using the Target Tip tool which analyses statistical information to provide you with the best possible wagers."
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New Customer Offer Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited 18+. Full T&Cs apply. Please gamble responsibly.
8. 10bet
50% up to £50

Reviewed, rated & tested by our team

"The 10Bet experience was extremely smooth, verification was instant and my withdrawal was processed within 48 hours"
Get Bonus
New Customers Offer Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded 18+. Full T&Cs apply. Please gamble responsibly.
9. 32Red
100% Profit Boost

Reviewed, rated & tested by our team

"The Know Your Customer check is easy to complete and free bet welcome bonuses are easy to claim right after you sign up. "
Get Bonus
New Customer Offer Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible 18+. Full T&Cs apply. Please gamble responsibly.
10. Netbet
Bet £10 Get £10

Reviewed & verified by our team

"Use the SnapBet feature to place quickfire bets of live football matches if you think a goal is going to be scored in the next 30 seconds, 1 minute, 5 minutes or 10 minutes. "
Get Bonus
New Customer Offer DEPOSIT AND BET £10 MINIMUM ODDS 1/2 (1.50) /£10 FREEBET / VALID 7 DAYS / T&CS APPLY / 18+ / BEGAMBLEAWARE.ORG 18+. Full T&Cs apply. Please gamble responsibly.
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Searching for your next bookie? While it seems a sure-fire bet that the biggest names will have a well-rounded offering, the newest online betting sites often go above and beyond when it comes to rolling out innovative new features and rewarding bonuses.

Here at, our mission is to bring you the best bookies the sports betting world has to offer. Our expert review team is always on the lookout for the launch of brand new betting sites. We work hard to ensure our list includes a range of attractive options that can challenge the status quo and provide you a great sports betting experience.
Want to bet with the best new bookies? Compare betting sites using our carefully selected list, and take a look at our expert sportsbook reviews for an in-depth look at each site. If you want to learn more about the best new bookies and what you might expect from the best new betting sites, has everything you need to know.

Brand New Betting Site
Our score: 84%
Bet £15, Get a £10 Free Bet
New Customer Offer Bet £15, get £10. £15 minimum deposit. Max £10 free bet is only valid for 14 days. Bet must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller,Skrill and Paypal not eligible 18+. Full T&Cs apply. Please gamble responsibly.
  • STS Betting is one of the most impressive new betting sites we’ve seen in recent times. Not only do you get a £50 welcome bonus when you sign up, but you also get to access to a range of other existing player promotions. From an insurance offer on 6-fold or more accumulators, to event-specific free bets on tournaments such as the Six Nations, there’s plenty for punters to try out. The STS Betting site is also one of the best designed we’ve seen for some time. There is a handy scroller on the lefthand side of the homepage that allows you to filter upcoming events by how soon they are. STS also boasts very fast payout times, with instant withdrawals available to users of PayPal, Neteller, Skrill, MuchBetter and ecoPayz.

    pros icon Pros:
    • Instant withdrawals
    • Intuitive design
    • Lots of promotions for existing players
    cons icon Cons:
    • The terms of the welcome bonus are quite restrictive
  • Bet Target welcomes new players with a £10 free bet if they deposit £15, as well as a wide selection of existing player promotions including unique ‘tournaments’ where you compete against other punters for a share of a cash prize. Players at Bet Target can also try out the useful Target Tip feature which presents players with the best-priced in-play and pre-match markets. The withdrawal times on offer are quite varied, however, with it taking 0 to 6 business days for debit card withdrawals to arrive. Bet Target doesn’t accept Neteller or Skrill.

    pros icon Pros:
    • Helpful Target Tip tool
    • Lots of tournament-style promotions
    • Potentially instant withdrawals
    cons icon Cons:
    • Live chat service isn’t 24/7
    • The site doesn’t accept Skrill or Neteller
  • It may be new on the betting scene, but Betiton has hit the ground running with the sheer range of sports covered. You can wager on everything from tennis to Aussie rules football to esports here, while you can also get in on an accumulator boost offer that will increase your winnings by up to 77%. If the people behind Betiton get around to creating a mobile app and supporting live streaming, that’ll be the icing on the cake. There is also the option to filter upcoming events to how soon they are, making it easy for you to find your next wager.

    pros icon Pros:
    • Full and partial cash out available here
    • Lots of betting markets
    • Accumulator boost promotion
    cons icon Cons:
    • Neteller and Skrill aren’t accepted
  • The quirky, curly-tipped moustache logo isn’t the only stylish thing about Mr Play Sport. The site itself is well laid out and simple to navigate, making it easy to access the impressive range of sports and markets. While it could improve in a few areas — there’s no native mobile app available right now, for example — the market and sports coverage mean it’s well worth getting acquainted with Mr Play. You even get to use the PlayBot tip feature that gives you a rundown of the best wagers available on the site.

    pros icon Pros:
    • Great sports and market coverage
    • PlayBot tip feature
    • Potentially instant withdrawals
    cons icon Cons:
    • Customer support team aren’t available 24/7
  • Punters who sign up to Bet Neptune will be able to claim a £10 free bet when they deposit £10, a promotion that comes with generous wagering requirements of just 1x the value of any winnings. You can even make the most of the Bet Neptune Rewards Programme simply by placing your wagers as normal. The more you bet, the more points you win which you can use to claim promotions and get first access to new games. There are lots of payment methods available here too, with players able to use Visa, PayPal, Trustly, ecoPayz, PayviaPhone, Paysafecard, MuchBetter or Neteller. As with many new betting sites, Bet Neptune has yet to produce a native app of its own. Nonetheless, the mobile site is well-optimised with it very easy to place bets and claim promotions.

    pros icon Pros:
    • Clearly laid out site
    • Player-friendly wagering requirements on the welcome bonus
    • Well optimised mobile site
    • Lots of banking methods
    cons icon Cons:
    • Withdrawal times are very slow

New Sites vs. Established Sites

What gives new bookies the edge?

Exciting Betting Markets

The days of a basic win/lose bet are far behind us, and the best new bookies offer an array of exciting betting markets to sink your teeth into. While some allow you to build your own bets, others have a wide variety of niche betting options. Some even offer markets on non-sporting events, such as elections and awards ceremonies like The Oscars. This means that, whether you fancy a bet on football, want to try your luck betting on Formula 1 or maybe even dabble in politics betting, you’ll have plenty of options.

Innovative Features

Punters looking for innovative bet building options or the ability to make live bets on in-play events while watching the action won’t be disappointed by the best new betting sites. Some top betting sites even have community platforms, allowing punters to share their betting tips. Of course, the innovation will vary between sites, but you can expect to see some top-notch features at the latest sites.

Rather place your bets on roulette, blackjack or slots? You might prefer our guide to new UK casinos instead!

Forward Thinking Design

Many of the best new sports betting sites provide players with some of the freshest designs you can find online. From the bright colours of Rizk, to the simple format employed by 10bet, there are a variety of techniques employed by new betting sites to not only attract new players but make their betting experience as good as it can be.


Can You Trust a New Betting Site?

Due to the limited time that new betting sites have been on the market, it’s easy to question their legitimacy of them. But by choosing, you can rest assured that any new sportsbook we feature will be fully licensed and regulated by the UK Gambling Commission (UKGC). Betting sites licensed by the UKGC are required to carry out Know Your Customer (KYC) checks on all new sign-ups so that these sites can verify who you are, as well as where your money is coming from in an effort to reduce fraud. In addition to this, sites regulated by the UKGC utilise sophisticated data encryption software to protect your sensitive information from hackers. 

How to Choose the Best New Site

There are plenty of great reasons to choose a new betting site over an established name. Below is a quick step-by-step guide to finding your next pick.

Compare UKGC Licensed Sites
These sites may be new, but they’re just as safe as veteran names. All our picks are licensed by the UKGC.
Sign Up
Enter the required details, making sure you’re happy with the site’s T&Cs on the way. You might be required to provide ID at this stage too.
Deposit & Claim Bonus
Head to the banking page, pick your payment method, and add funds to your account.
Most deposits are instant, meaning you can get straight to the action — it’s time to browse the markets and place your bets!

How to Choose

How We Rate the Best New Betting Sites


A valid gambling licence is the first thing we look for when it comes to choosing a new sportsbook. Any gambling site in the UK should be licensed by the UK Gambling Commission. The UKGC monitors its licensees to make sure they’re playing by the rules when it comes to customer safety and security. Wondering if a new betting site holds a UKGC licence? The licensee number and the UKGC logo will be on display in the footer of the site, but you can also check the public licensee register.

Betting options

All the best new betting sites offer football betting and markets on most other major sports, but it’s important to us that there is enough variety to satisfy a wide spectrum of players. Some of the best betting sites now offer odds on virtual sports and esports. It’s not just about the options available to players, as we also consider what types of bets can you make. This is especially important if you’re looking for live betting markets or want to make accumulator bets.


Another key factor for us is the banking options available to punters when they sign up to a site. Pretty much every site accepts deposits via debit card, while many also support Neteller, Skrill, and PayPal. Check out our bookie reviews to find out more about the deposit and withdrawal options available at our featured betting sites.

Want to learn more about banking options at online bookmakers? has everything you need to know.


While the latest betting sites all have an exciting array of bonuses, they won’t all suit your style of wagering. A free bet offer may look generous, but it may come with a restrictive win limit and minimum odds requirements. Likewise, a matched deposit bonus might seem like a great deal, but you’ll need to check the value of the wagering requirements. These are all factors we consider and highlight when recommending top bonuses from new betting sites.

Customer Support

Even if a site is brand new, you should still expect top customer service. Whether you have a question about how to sign up, how to claim your betting bonus or indeed any other query, the customer service team should be on hand to help. The best new bookies offer round-the-clock support via a range of different contact methods.

Sign Up

How to Create an Account in Four Easy Steps

  1. Compare new bookmakers

    Use our list of the UK’s best new betting sites to pick out your favourite. Whether you’re looking for the best new horse racing betting sites or want to check out the latest sportsbook for UFC betting, you’ll find it at Our expert bookmaker reviews cover the ins and outs of each site, so you can pick the very best for you.
  2. Sign up

    Found a new bookie that ticks all your boxes? Follow our link to head straight to the sign-up page where you can create your account. The bookmaker will need to verify your account before you can start betting, so you may be asked to provide identity documents.
  3. Deposit and claim your bonus

    Once your account is verified, you’re good to go. You’ll need to make a deposit before you can place your bets, so head to the cashier page, select your deposit option and amount and confirm. Like the look of the welcome offer? Don’t forget to opt in to claim the bonus!
  4. Set your bets

    Now you’re ready to go. Are you going to try your luck with an in-play bet or take a punt in advance of the weekend’s football game? Good luck!


Claiming a Bonus at Brand New Bookies

You’re in for a treat when it comes to bonuses at the UK’s newest betting sites. With a selection of welcome bonus deals for new bettors and promotions for returning customers, there’s something for everyone. While the exact bonus offer will vary between bookies, you’re sure to find some of the sports betting bonuses around at the best new betting sites. Let’s take a closer look at the deals on offer.

Specials and Promotions

888 Sport
888 Sport
£5 Free Bet If You Win at 4/1 Or Bigger

Available once a day, every day on all sports. Minimum £10 bet required.

Free bets are one of the most popular sports betting offers, and they’re pretty self-explanatory. You get free bet credit when you make a real money qualifying bet. You might get your hands on a free bet bonus as part of your welcome offer, and many of the best new betting sites offer free bets as regular promotions. You’ll often find free bets offered to promote a big sporting event, such as the Grand National, Wimbledon, or the World Cup, for example.

These betting bonuses see online sportsbooks match a percentage of your first deposit. The percentage match varies between bookies, but let’s say you found a 100% deposit match bonus- you’d get an extra £20 in betting credit from a £20 deposit. Matched deposit bonuses only go up to a certain amount, such as ‘up to £200’.

Rewards aren’t just for brand new customers – the best new sports betting sites also have a range of promos once you’ve signed up. These rewards vary between sites but could include deals such as enhanced odds, cash backs and bet insurance on specific markets.

Bonus Terms and Conditions

Every sports betting bonus comes with terms and conditions, so it’s important to check the small print before you sign up. Minimum deposit limits and minimum odds restrictions are the most common terms and can affect how you use your bonus funds. However, you should also keep an eye out for factors such as wagering requirements, maximum bet limits and bonus expiry dates to help you find the best deal for you.

You’ll find all of the key terms and conditions in our expert online bookmaker reviews, but be sure to read familiarise yourself with the full t&cs before you sign up to a new betting site.

Best New Betting Bonuses

Get a £25 matched bet
Our score: 84%
Ruby Bet
Deposit £10, get £10 free bet
Our score: 77%
Deposit £10 get £10 free bet
Our score: 81%
50% up to £50
Our score: 87%
Our score: 83%


How to Deposit and Withdraw at a New Betting Site

When it comes to depositing and withdrawing your betting funds, there are a lot of banking options to choose from. Each method will offer players several different benefits, so let’s take a dive into the key available options.

Debit Cards

Debit cards will most likely be the payment method familiar to most online bettors. Deposits are instant, but withdrawals can take a little longer, usually between one to five working days. If your card is supplied by Visa, however, then you may be able to access Visa Fast Funds at certain sites which entitles you to withdrawals in as little as four hours.


E-wallets are a great option for those looking to make fast and secure transactions. Deposits made using PayPal, Neteller or Skrill are almost always instant, while withdrawals can take as little as 24 hours to process. What’s more, these payment methods are incredibly secure as you don’t need to share your bank details with the sportsbook in order to make a payment.

Prepaid Cards

Prepaid cards are the perfect option for those looking for the safest-possible deposit method. Methods such as Paysafecards can be bought in one of several different values at physical stores such as newsagents. You then use the PIN on the side of the card to deposit money at your chosen betting site. As such, no banking information needs to be shared online with anyone. One key pitfall, however, is that you can’t use Paysafecards to make withdrawals.

Banking Processing Times

Fast Withdrawals and Processing Times at New Betting Sites 

When you make a withdrawal at a new UK betting site, there will be a certain amount of time you need to wait for the transaction to go through. This is known as the processing time and it will differ from site to site and from banking method to banking method. Generally speaking, the fastest withdrawal banking methods are e-wallets like PayPal, Neteller and Skrill, which can process withdrawals in under 24 hours. There will be some delay if you choose to transfer your e-wallet funds into your bank account, however.

Fast withdrawal speeds can also come from debit cards, depending on what site you’re playing at. Some sites will support Visa Fast Funds which provides withdrawals to Visa cards in just four in some cases. You can also get instant withdrawals at select new betting sites such as STS Betting — instant to three days — and Betiton — instant to six days.

New Mobile Betting Sites

Bet on Your Mobile with Brand New Bookies

You’ll be glad to know that you’ll have access to the same array of sports betting markets and bookmaker bonuses when you bet on your mobile. You can access all of the newest sports betting sites via your mobile web browser, but some of the best new bookies have mobile sports betting apps. Your betting options will remain the same whichever mobile option you choose, but we think that push notifications give mobile betting apps the edge.

These handy notifications will alert you when there’s an enhanced odds offer, a brand new betting bonus, or any new and exciting betting markets. Of course, you can adjust your notification preferences in your account so that you only receive alerts for what interests you.

Best New Betting App
Our score: 87%
50% up to £50
New Customers Offer Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded 18+. Full T&Cs apply. Please gamble responsibly.

Sign Up and Bet

Sign Up to a New Betting Site

Now you’ve got everything you need to compare the latest betting sites, it’s time to get out there and find your perfect match. Look no further than our list of the best new bookies, where you can browse the top welcome bonuses in the business. Want a more detailed look at each site? Check out our expert sportsbook reviews for the lowdown on markets, payment methods and more. Compare bookies, sign up and bet!

Top 10 Best New Licensed Betting Sites for UK Customers:

New Betting Site Launch Date Other Offerings Score Licence
Mr Play
2019 Casino 81% UK Gambling Commission
Bet Regal
2017 Casino 82% UK Gambling Commission
2013 Casino 75% UK Gambling Commission
2010 Casino 89% UK Gambling Commission
Sport Nation
2017 Casino 76% UK Gambling Commission
2019 Casino 74% UK Gambling Commission
2018 Casino 83% UK Gambling Commission
2018 Casino 82% UK Gambling Commission
2018 Casino TBC UK Gambling Commission

Frequently Asked Questions

Do new betting sites accept PayPal?

This varies between betting sites. PayPal is selective about the betting sites that can offer its payment services. This means that brand new betting sites may have to earn their reputation before they can accept PayPal deposits and withdrawals. Some new betting sites are owned by established gambling brands, so they may be able to offer this e-wallet.

What do you class as a new betting site?

In our view, any bookmaker that launched in the past couple of years, or has undergone significant redesign or improvement, can be classed as ‘new’ and is therefore eligible to appear on this list of new bookies.

We’re constantly reviewing the market to find the latest top quality bookmakers to share with you. Typically we add new bookies within a matter of days of reviewing them for quality. Check back weekly for the latest updates and special offers on upcoming events.

Can I play casino games at new betting sites?

Yes. Many of the best new betting sites feature an array of online casino games in addition to their sports betting markets, including the likes of slots, roulette and online blackjack sites. At many sites, you can claim an exciting casino bonus as well as your bonus for sports betting.

Can I cash out at new betting sites?

Yes, the UK’s best new betting sites offer cash out options. This means that you can enjoy the fresh feel of a brand new site as well as reaping the rewards of cashing out early on your bets. Our online bookmaker reviews will give you an insight as to which sites offer cash out – no need to dig around!

Do new betting sites have the best odds?

Not necessarily. While the latest betting sites might offer competitive odds to stand out on the market, this isn’t always the case. You’ll need to shop around to find the best sports betting odds on the market.

The people behind this page's online gambling content experts helped write, edit and check this page:

Danielle has six years of experience writing on a wide variety of topics, including online casino, sports betting and tourism. She has a BA in French with English from King’s College.

Ben is former editor at, specialising in all things gambling and football. He has an MA in American History and extensive writing experience with bylines in a range of different publications, from Breaking the Lines to CLASH. As well as covering Premier League for news, he also wrote about the Championship and a range of European football topics. In his spare time, Ben enjoys music production and playing football.

The following external expert(s) contributed to ensure this page provides maximum value, accuracy and insight:

Adam Dickinson
Adam has almost a decade of experience working in the gambling industry, including various content and marketing roles at the likes of PlayOJO, Betway and Entain He is currently the Head of Marketing at Arena Entertainment. Adam puts his vast experience to use as a fact checker for