BetMGM is an exciting new UK sportsbook that arrived on the scene in August 2023. However, BetMGM isn’t entirely new; the brand was established in 2019 in the US through a partnership between MGM and the London-based Entain, which owns Ladbrokes and Coral. BetMGM collaborates with its new acquisition, LeoVegas Gaming, and the Kambi Sportsbook to power its UK operation. However, its success across the pond gives us every reason to believe that the brand will hit the spot for punters closer to home.

If you want to get in on the action, this page has all the information you need. Our BetMGM review covers everything about this fresh choice for UK sports bettors, including details of the welcome bonus, the variety of markets available, special features, and much more. If you like what you see and want to get started, simply click our link to sign up. Let’s dive in.

Our Verdict

BetMGM is deserving of its growing reputation as one of the best new betting sites for UK customers. The site certainly appears poised for success with its excellent selection of sports and betting options, coupled with enticing promotions and slick mobile betting platforms. While we’d appreciate the free bets upon sign-up being valid for any market, and faster payouts would be a welcome addition, these drawbacks are far from being deal breakers.

If BetMGM seems like the right fit for you, you can kick off your betting journey today by clicking through via our link. It will take you straight to the sign-up page to open your new account. You’ll then get three days to get the ball rolling on the free bet offer. Good luck!

pros icon Pros:

  • £40 of free bets for new users
  • Great range of sports
  • Offers live streaming and early cash out
  • Mobile site and app available
  • 24/7 live chat support

cons icon Cons:

  • Free bets only valid on select markets and bet types
  • Payouts could be a bit quicker

History of BetMGM


BetMGM UK launched in August. Chris Rock is revealed as the brand ambassador.


Once again, BetMGM won the Digital Operator of the Year at the Global Gaming Awards.


BetMGM was named Digital Operator of the Year at the Global Gaming Awards.


PlayMGM is renamed as BetMGM.


After the repeal of PASPA in the US, MGM partnered with GVC Holdings (now Entain) to launch PlayMGM, initially as an Android-only betting platform, in New Jersey.

BetMGM Welcome Bonus

Bet £10 Get £40
New cust only. Opt in & place a qualifying bet within 7 days to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca, 1 x £10 Football. 7 day expiry. T&Cs & exclusions apply. Stake not returned. T&Cs Apply. 18+. Full T&Cs apply. Please gamble responsibly.

BetMGM welcomes new sports bettors with an enticing offer – bet £10 and receive £40 worth of free bets. To participate, simply head to the ‘My Offers’ page and opt in to the sports welcome offer within three days of signing up. Then, within seven days of claiming the offer, place your qualifying bet. This can be on any sport, but your selection must have minimum odds of 1/1 (2.0) or higher. Bet builders count, as long as the combined odds meet the same minimum odds requirement. Once your free bet settles, you’ll unlock £40 in free bets, credited as four £10 bets: a £10 free football bet, a £10 free horse racing bet, a £10 free bet builder, and a £10 free acca. You’ll have seven days to use your free bets before they expire.

BetMGM truly stands out with this promotion. Few online betting sites in the UK offer a reward of this value. Even bet365, which previously provided new customers with £50 in free bets, now offers a bet £10 get £30 deal. The only advantage bet365 has over BetMGM is that the free bets at bet365 can be used on any sports betting markets, whereas with BetMGM, you have more limitations. However, this isn’t a significant drawback. On the contrary, it provides an opportunity to explore different betting options on the site without risking too much cash.

Go To BetMGM


BetMGM ensures that it’s not just new bettors who get the perks; they also offer an exciting lineup of promotions for returning punters. The Golden Goals offer stands out, allowing you to potentially win up to £2 million by accurately predicting the scores of six Premier League matches. This promotion is available every week throughout the football season, and all you need to do is visit the Golden Goals page and make your predictions before Saturday. If no one secures the big win, a prize pool worth up to £5,000 is shared among those with the most correct predictions.

BetMGM also features a Golden Acca promotion that lets you claim up to five weekly profit boosts, each worth a maximum of £1,000. To unlock these bonuses, opt-in from Monday, place a combo bet with a minimum number of selections, and stake up to £20 to receive one of five boosts. These include a 10% Profit Boost for 3 selections, a 20% Profit Boost for 4 selections, a 30% Profit Boost for 5 selections, a 40% Profit Boost for 6 selections, or a 50% Profit Boost for 7 selections. Each boost can be claimed once per week.

For more rewards, it’s worth paying regular visits to the ‘My Offers’ page where you’ll often find extra bonuses, especially during major events. Alongside the Golden Boost and Golden Acca offers, you’ll also come across promotions like Golden Golf, Golden Try, and Golden Title. These offer the chance to double your returns when betting on the winners of events such as the Ryder Cup, Rugby World Cup, and the Premier League Championship.

Sports available at BetMGM

BetMGM provides comprehensive coverage for sports bettors, featuring more than 30 different sports to bet on. While major sports like football, basketball, and tennis take the spotlight, you can also place bets on niche sports, including e-sports and lacrosse. Just like all good bookies, each sport has a dedicated page on the site, allowing you to explore various matches and competitions. BetMGM’s coverage extends to both UK sporting events and those from around the world, so you can enjoy the action no matter where events are playing out. This is equally true for horse racing betting, where options include not only UK and Irish races but races in countries such as Australia, France, South Africa, and the United States.

  • American Football
  • Australian Rules Football
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • eSports
  • F1 and Motorsports
  • Football
  • Golf
  • Greyhounds
  • Handball
  • Horse Racing
  • Ice Hockey
  • Olympics
  • Politics
  • Pool
  • Rugby League
  • Rugby Union
  • Snooker
  • Table Tennis
  • Tennis
  • Volleyball

Live Betting & Streaming

BetMGM doesn’t just offer pre-match bets, it also provides the opportunity to bet on sports that are already underway. To find ongoing events, simply click the Live In-Play link on the main menu of the sports home page. This will lead you to a dedicated live betting page where you can browse live sporting events, check the current scores, and view all the available betting options. While this is excellent, it would be useful if BetMGM incorporated a live calendar to aid in planning.

For many of the live events at BetMGM, you can also watch via a live stream. The site offers this facility on various sports, including horse racing, greyhounds, football, basketball, tennis, table tennis, cricket, snooker, and pool. While not every event is shown live, where available, live streams come at no extra cost. To access the stream, all you need to do is log into your account, making it easy to follow the live action while placing your bets.


At BetMGM, you can generally expect competitive betting odds across their full range of sports. However, there are a couple of ways to potentially enhance the value of your bets. First, you can create your own wagers with BetMGM’s bet builder feature. This allows you to combine selections from the same game into a single bet. Similar to regular accas, the odds for each selection are combined, offering a larger payout if you win. If you’re short on time or inspiration, you can also check out BetMGM’s readymade combo bets, found in the ‘Specials’ section.

Another appealing feature at BetMGM is the Golden Boost promotion. This deal offers the chance to receive a 100% profit boost on any sports bet. While this promotion is not always available, it’s certainly worth looking out for on the ‘My Offers’ page.

App Review

If you’re looking to bet via your mobile, BetMGM offers two excellent options: a mobile-optimised website and a mobile app for Android and iOS. To use the mobile site, you need only type into the browser, and you can then log in as normal. You’ll find all the same sports, betting markets, and promotions on the mobile site as you will on desktop.

When it comes to the app, this also matches the selection of sports found on the desktop site and has the same great features too. You can create a bet builder, cash out, and even watch live streams directly via the app. Additional perks include quicker access, as well as improved security features, such as facial recognition and touch ID. You can even sign up for updates about the latest bonus offers, delivered via push notification direct to your home screen.

BetMGM offers a mobile site and app for easy betting on the go.

Go To BetMGM

Design & Usability

BetMGM’s elegant design, featuring striking black and gold accents, certainly helps the site stand out. But this new UK sportsbook doesn’t just come dressed to impress. It also nails navigation, ensuring it’s simple and straightforward to find your way around. The main sports page is thoughtfully organised, displaying betting options for popular sports like horse racing, football, and tennis. The top menu offers easy access to additional sections, including links to an A-Z list of sports, live betting, and your open bets. And if you’re still struggling to find what you need, the search feature allows you to quickly locate teams, leagues, and competitions.


BetMGM keeps things rather straightforward when it comes to making deposits. The primary options include debit cards, PayPal, and bank transfers. However, if you’re using a compatible mobile device, you can also use Apple Pay. Most bettors should find a suitable option among these accepted payment methods, but it’s fair to say that the site could expand its appeal by offering a wider range of options. For instance, adding Trustly to the cashier page and including a prepaid option like Paysafecard would provide bettors with more flexibility in selecting their preferred payment method.

On a positive note, deposits made through all the available payment methods qualify for the site’s welcome bonus, with no exclusions. Simply pick your preferred way to pay, and you’re ready to get started.

Deposit and Withdrawal Times/Limits

All the payment methods at BetMGM allow you to make instant deposits to your online betting account, with the minimum deposit set at £10. Keeping things simple, the minimum withdrawal also sits at £10, with all payment options except Apple Pay pulling double duty as a payout option.

Withdrawal times from the site can vary, with BetMGM asking customers to allow up to five days for payouts to be processed after internal approval. However, it’s likely that this is more applicable to certain debit cards, so you might find that some withdrawal options are a bit quicker. We’d hope so, as this would bring BetMGM in line with other top online bookies that pay out within a day or two, and sometimes instantly.

Min deposit Minimum Withdrawal Limit Withdrawal Processing Time
VISA  £10 £10 Up to 5 days
Mastercard  £10 £10 Up to 5 days
PayPal £10 £10 Up to 5 days
Bank Transfer £10 £10 Up to 5 days
Apple Pay £10 £10 N/A

BetMGM Customer Support

BetMGM’s online help centre is great for getting answers to general queries, but if you have a specific question about your account, it’s good to know assistance is close at hand. BetMGM takes care of that with a handy live chat service, which like all the best sports betting sites, is available around the clock. There’s no telephone option, but if social media is more your style, you’ll be pleased to know that you can also contact the BetMGM UK team on their X profile (formerly Twitter). BetMGM has an active Facebook page too.

Your Questions Answered

What else can I bet on at BetMGM?

In addition to sports betting, BetMGM also offers political bets, such as the winner of the next election, as well as bets on TV shows like Love Island. The site has lots of gaming options too, including slots, table games, and live dealer casino games.