Like many of the top names in the online gambling world, Bet365 was once a high street firm. But since launching its online sportsbook in the year 2000 and selling off the last of its land based outlets in 2005, the bookmaker has become an online gambling giant serving over 53 million customers around the world. To find out why it’s so popular, read our impartial review where we’ll give you the inside track on its best features and how to get the most out of betting with Bet365. 

Pros and cons

  • Vast sportsbook
  • Cutting-edge in-play betting
  • Thousands of live stream events
  • Promotional offers on a range of sports
  • No request a bet feature

Welcome Bonus

New Bet365 customers can benefit from a 100% matched deposit bonus up to the value of £100. Just sign up, make a minimum deposit of £5, and place bets up to the value you’d like to be matched. Once those bets have been settled, Bet365 will give you free bet credits up to the value of the bets made with your first deposit, with a maximum cap of £100. Bear in mind your free bet stakes won’t be included in any potential winnings. But the good news is, should you win, Bet365 will add the winnings from your free bets to your withdrawable balance, so you’ll be able to cash out straight away. 


Bet365 has one of the most complete sportsbooks in the online betting sphere with 37 sports for its members to wager on. There are comprehensive football, horse racing and basketball markets, as well as dedicated sections for motorsports and winter sports. You’ll also find some more niche offerings like futsal, water polo and volleyball. So whatever your game is, you’ll be able to bet on it at Bet365. 

  • American Football
  • Athletics
  • Australian Rules Football
  • Badminton
  • Baseball
  • Basketball
  • Beach Volleyball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • Esports
  • F1 and Motorsports
  • Football
  • Golf
  • Greyhounds
  • Handball
  • Horse Racing
  • Ice Hockey
  • Motorsports
  • Netball
  • Olympics
  • Rugby League
  • Rugby Union
  • Sailing
  • Snooker
  • Squash
  • Table Tennis
  • Tennis
  • Virtual Sports
  • Volleyball
  • Water Polo


The sheer range of markets available to punters at Bet365 makes it one of the top online bookies in this category. You’ll find a stunning 250 markets on big basketball games, over 150 for Champions League and Premier League games, and 75 or more on tennis matches from the Majors. Bet365 also offers markets on every British and Irish horse race, as well as a broad selection of races from around the world. 

Flexibility is all important to today’s punters, and Bet365 makes creating your own unique bets an easy process. The site’s bet builder feature is available on all football matches and a range of events from other sports. It allows you to create a bespoke multiple bet by combining a number of selections from different markets into one bet, for which you’ll be offered an instant price. The bet builder only allows you to make six selections on each bet, which is fewer than a lot of similar bet builder features at other sites. Unlike many rival bookies, however, it allows you to combine selections from different matches, so you’ll be able to pick and choose from any games from the same sport.

Live Betting & Streaming

Given the comprehensive pre-event markets on offer at Bet365, it’s no surprise in-play betting is available on a huge range of sports. You’ll find more than 100 in-play markets available on top football games, 90 on basketball and 80 or more on tennis matches. 

Bet365 was one of the first bookies to offer a cash out option, adding the feature back in 2014. The current cash out option is one of the most versatile around, allowing Bet365 members to cash out their bets fully or partially. An eligible bet will have a slider which allows you to control how much of your bet you’d like to cash out. This means you can secure a proportion of your stake to lock in some profit while letting the remainder of the bet run. There’s also an auto cash out feature, where your bet will be automatically closed once the cash out offer hits a value you’ve specified.

Both the range and quality of Bet365’s live streams make it a top destination for punters who like to keep tabs on the action. Members benefit from an unparalleled offering of live streamed sports such as tennis, basketball and cricket, but it’s Bet365’s football and horse racing coverage that really sets it apart from the rest of the pack. You’ll find action from Europe’s top football leagues including La Liga, Serie A, the Bundesliga and Ligue 1, as well as coverage of every single British and Irish horse race. The best part is, you can watch all this action for free! All you’ll need is a positive account balance or to have placed a bet within the last 24 hours and you can stream to your heart’s content. 

Live streams of horse racing from around the world, including action from the USA, South Africa, France and Dubai, are also available on Bet365. You’ll need to place a qualifying bet of £0.50 or £0.25 each-way on the race you’d like to watch to have access to the stream.


There’s a big range of promotions available to both new and existing customers on Bet365, and they extend to sports other than just football and horse racing. You’ll often find promotions on the likes of rugby union, ice hockey, basketball and tennis. Here’s a look at some of Bet365’s top promotional offers. 

Early Payout Offer

The Early Payout is an excellent offer available to all Bet365 members. Simply put, the site will pay out bets early as winners if the team you’ve backed goes a certain number of goals or points ahead of their opponent. For football matches from a select number of top leagues, Bet365 will pay out single and multiple match result bets if the team you’ve backed goes two goals ahead. So even if your team manages to throw a comfortable lead of 2 or more goals away and snatches defeat from the jaws of victory, your winnings will still be safe. The offer is also available on some other sports like NBA basketball (20 points), NHL ice hockey (3 goals) and Six Nations rugby (15 points). *Applies to pre-match single and multiple bets on the standard Full Time Result market for applicable competitions. Only available to new and eligible customers. Bet restrictions and T&Cs apply.

Accumulator Bonus

Bet365 offers a bonus of up to 70% on tennis bets with two or more legs and on football bets of three or more legs. The bonus amount is dependent on the number of selections in your bet. So for instance, a four-fold football accumulator with selections made from qualifying competitions will get a 10% bonus, while an eight-fold bet gets 25% and a 12-fold bet 50%. Like most of Bet365’s offers, winnings are paid as cash and are added to your withdrawable balance instantly. *Applies to pre-match accumulators of 3+ selections on the standard Full Time Result, Both Teams to Score or Result/Both Teams To Score markets only. Bonus percentage is dependent on number of selections. Bonus capped at £100k and applied to returns. Bet restrictions and T&Cs apply. New and eligible customers only.

Bore Draw Money Back 

Bet365 will refund all pre-match correct score, Half Time/Full Time and scorecast bets if the game finishes 0-0. If you made your bet with cash (and not with a free bet) you’ll have your stake refunded in cash to your withdrawable balance. *Applies to losing pre-match bets on any Correct Score, Half-Time/Full-Time or Scorecast markets. Bet restrictions and T&Cs apply. New and eligible customers only.

Best Odds Guarantee 

Bet365 offers a best odds guarantee on a massive range of horse races, which means that if a runner’s starting price is greater than its price when you backed it, any potential winnings will be paid out at the higher price. Unlike most bookies, this offer extends beyond British and Irish racing, with races from American, France, South Africa and beyond included. It does however exclude all Australasian racing. 

Each-Way Extra 

Available on selected horse races, punters can use Bet365’s each-way extra offer to either add places to a race for a reduced price, or take away each-way places in exchange for an increased price.

Bet365 is constantly updating its offers page with new promotions on a wide range of sports and competitions, so keep an eye on it to make sure you never miss out on its top value offers.

Design & Usability

The Bet365 desktop site has one of the slickest layouts in the online betting sphere. The homepage doesn’t bombard you with bonus offers or try to cram in too many features. It instead opts for a minimal layout of just two scrollable panels. One features a list of all the available sports and a few links to other key pages, whilst the other showcases current in-play events and top upcoming fixtures. The site offers an excellent user experience by combining a polished and minimal aesthetic whilst retaining all the functionality you’d expect from a top-tier betting provider.

App Review

Like the desktop site, Bet365’s native iOS and Android app benefits from simplicity. You can access the most popular sports via a slider that runs across the top of the app, while a sticky navbar at the foot of the screen gives access to a full list of sports, in-play betting and the ‘My Bets’ section. You’ll also find all of Bet365’s promotional offers and live streams on the app, so there’s no risk of missing out.


As you’d expect from a bookie that seems to have all the bases covered, Bet365 has a number of ways for you to deposit and withdraw money. Banking methods include Maestro, Visa and Mastercard debit cards, e-wallets such as Apple Pay, PayPal and Google Pay, prepaid Paysafecard vouchers, and bank transfer. 

Deposit and Withdrawal Times and Limits 

All deposits and withdrawals made with Bet365 are free and you can fund your account instantly with most payment methods. However, deposits made via bank transfers can take between two and 10 days.

Most deposits need to be a minimum of £5. However, transactions made via PayPal will need to be at least £10, the minimum limit for bank transfers is £100. 

Withdrawal times vary, with debit and bank transfers taking between one and five banking days, while PayPal withdrawals can be completed within 24 hours.

There are a number of different measures and tools you can use on your Bet365 account to ensure you stay in control and gamble responsibly. You’ll be able to set deposit limits, activate reality checks to let you know how long you’ve been signed in for, and take time outs from the site for periods ranging from 24 hours to 30 days. If you feel like you need to take a longer break from the site, you can also exclude yourself for six months or more. 

You can pay by:

Cheque, Entropay, GiroPay, iDebit, Maestro, Mastercard, Neteller, Online Bank Transfer, PayPal, PaysafeCard, Skrill, Skrill 1-Tap, Ukash, Visa, Visa Debit, Wire Transfer

You can withdraw by:

Cheque , Entropay , Fast Bank Transfer , iDebit , Maestro , Neteller , PayPal , Skrill , Skrill 1-Tap , Ukash , Visa , Visa Debit , Wire Transfer




Bulgarian, Chinese, Czech, Danish, Dutch, English, German, Greek, Hungarian, Italian, Norwegian, Polish, Portuguese, Romanian, Spanish, Swedish

Restricted Countries

Afghanistan, Australia, Austria, Bahrain, Belgium, Bulgaria, Canada, China, Cuba, Denmark, Estonia, France, Germany, Greece, Hong Kong, Hungary, Indonesia, Iran, Iraq, Israel, Italy, Japan, Kuwait, Malaysia, Myanmar, North Korea, Poland, Russia, Saudi Arabia, South Korea, Spain, Sudan, Syria, Thailand, Turkey, UAE, Ukraine, USA



Customer Support

Bet365 has a number of lines of customer support. Here are a few ways you can get in touch with its team: 

Email: [email protected]

Live Chat:



  • Email: [email protected]
  • Twitter: @bet365
  • Live chat: Y
  • Facebook:
  • Phone: 0800 028 8365

Our Verdict

Bet365 provides one of the best online betting experiences currently available to punters. With its huge range of pre-event markets, cutting-edge in-play and cash out options, and unparalleled range of promotional offers, Bet365 offers unbeatable value and flexibility to its members and is truly a giant of the online betting world.

Questions and answers

Where can I find Bet365’s promotions and special offers?

Bet365 has a dedicated page on its desktop site and mobile app where you can browse the full range of promotional offers and bonuses.

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The people behind this page's online gambling content experts helped write, edit and check this page:

Joel is a Masters graduate in Documentary Journalism from Nottingham Trent University. He is's resident Premier League tipster, using his vast knowledge of the sport to pick out the best bets from England's top flight and write our match previews. Joel also has experience working as a videographer and digital content editor for Belper Town FC.