Ladbrokes betting shops have been a fixture on UK high streets since 1961, and it was one of the first major bookmakers to venture into the online gambling world, launching its website in the year 2000. Ladbrokes offers one the most complete betting experiences available to punters today, with a sportsbook featuring dozens of different sports, a betting exchange and a wide range of daily and weekly promotions. Want to find out more? Read our impartial review where we’ll breakdown all its best features and tell you how to get the most out of betting with Ladbrokes.

Pros and cons

  • Huge range of markets
  • Excellent selection of promotions
  • Betting exchange
  • Multiple betting features
  • Modest welcome bonus

Welcome Bonus

Ladbrokes offers a welcome bonus of £20 in free bets when a new customer makes a qualifying bet of £5 or more on any sports event at odds of 0.5 of greater. There are some stipulations to bear in mind: the free bets can’t be redeemed for cash or cashed out at any time, and the value of the free bet itself won’t be included in any potential winnings. The good news is that there aren’t any wagering requirements, so if you do win, you’ll be able to withdraw your winnings instantly.


The Ladbrokes sportsbook is definitely amongst the most comprehensive and varied on the market. There are 42 sports available for punters to bet on, including all the most popular offerings like football, horse racing and cricket. There’s also an extensive motorsport section with dedicated pages for Formula 1 and Speedway, in addition to combat sports like boxing and MMA. You’ll also find markets available on less common sports like bandy, chess and pool. Whatever your game is, you’re likely to find it on Ladbrokes.

  • American Football
  • Australian Rules Football
  • Bandy
  • Baseball
  • Basketball
  • Beach Volleyball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • Esports
  • F1 and Motorsports
  • Fishing
  • Football
  • Futsal
  • GAA Sports
  • Golf
  • Greyhounds
  • Handball
  • Horse Racing
  • Ice Hockey
  • International Tote
  • Motorsports
  • Netball
  • Poker
  • Politics
  • Pool
  • Rugby League
  • Rugby Union
  • Snooker
  • Table Tennis
  • Tennis
  • Virtual Sports
  • Volleyball


You won’t come across many bookies better than Ladbrokes when it comes to the sheer range of markets on offer and the flexibility with which members can bet on events. There are often close to 200 markets offered on football matches from the biggest competitions like the Premier League, FA Cup and UEFA Champions League, and 150 or more on games from lesser competitions.

Not only does Ladbrokes have a huge range of football markets, but it also has a number of different ways you can bet on the football, with the most unique being its ‘5-a-side’ feature. Available on selected football games, it allows you to pick a team consisting of five players from the two clubs contesting the match and then make selections from specific markets for each of these players. You’ll predict how many goals the keeper will concede, how many assists the playmaker will make and how many goals the striker will score. Your selections will then be combined into a single multiple, for which you’ll be given an instant price, ready to add to your betslip.

Like many online betting sites, Ladbrokes has a bet builder feature. This allows you to combine several selections from a range of existing markets on a single game into one bet. However, what sets the Ladbrokes bet builder apart from many of its competitors is the range of markets it makes available. For the biggest games you’ll find over 60 markets to choose from, ranging from classics like match winner, over/under goals and anytime goalscorer, to less common picks like how many corners a team will be awarded or which player will get the first booking. You can combine as many of these selections as you like into a single bet, and the price will be calculated instantly. So if you think you’ve got the measure of a particular match, you’ll be able to use the bet builder to roll all your predictions into one bet.

As if those two options don’t give you enough choice, Ladbrokes also has a #GetAPrice feature. This allows customers to request tailored odds for any sport that has pre-match and in-play odds. All you have to do is tweet Ladbrokes with your request accompanied by the hashtag #GetAPrice, and if there isn’t already a market that exists for your request, it’ll do its best to create one and price up your selection. It also lists a number of popular #GetAPrice selections on each match’s event screen, so you can browse and bet on requests that have already been made by other punters.

Another distinctive perk of Ladbrokes is its betting exchange. This allows members to bet against other punters, rather than the bookmaker itself, meaning you’re able to offer and request odds on events. Not only does the exchange allow you to back an event to happen, like a traditional sportsbook bet, but you can also ‘lay’ an outcome, which means betting against it happening. Wagering on an exchange can potentially offer punters more value than a standard bookie, as odds are set by the aggregate price of all the bets that are placed. The ability to place lay bets also gives greater flexibility in how you can bet.

Live Betting & Streaming

As you’d expect from a bookie that has such a wide range of pre-event odds and so many different ways to bet on them, Ladbrokes also has excellent in-play betting options. You’ll find over 100 in-play markets on big football games, more than 80 on major tennis matches and 40 or more on sports like ice hockey and table tennis.

If you like to follow the action while betting in-play you’re in luck, as Ladbrokes streams hundreds of live events every single day. You’ll be able to catch coverage of major footballing competitions like the FA Cup, La Liga and the Coppa Italia, as well as Grand Slam tennis action and worldwide basketball coverage. Ladbrokes also live streams extensive coverage of British, Irish, French and American horse racing, as well as races from other top international race meetings. All you have to do to gain access to these streams is to have a positive account balance, or to have placed a sportsbook bet within the last 24 hours.


Ladbrokes’ promotions are amongst the best currently on offer from any online bookmaker. With a range of daily and weekly offers on a number of sports, there’s certainly something that’ll suit everyone.

Ladbrokes’ flagship promotion is its ‘1-2-Free’ predictor game, which customers can enter for free to have a chance of winning £100 in cash. The game asks players to predict the scores of three selected Premier League matches, with a clean sweep of correct predictions taking the £100 cash jackpot. Two correct scores will secure a £5 free bet, and a single correct pick will get you a £1 free bet.

There’s also a range of offers like Daily Odds Boost Tokens, which each customer receives every day and can be used on any sport. These tokens will increase the price of any potential returns and can be found in the odds boost section of your account. They’ll also appear on your betslip if a selection is eligible for the promotion.

In addition to odds boost tokens, Ladbrokes also offers enhanced odds on a variety of sportsbook events every single day thanks to its Super Price Boosts. Just look out for the yellow price boost icon on any event. This indicates that the odds in some of that event’s markets have been enhanced and could potentially offer more value than the same markets elsewhere.

If accumulators are your thing, then Ladbrokes might just be the best bookie for you. It offers acca boosts and the ability to track, edit and cash out your acca from the desktop site or mobile app. Not only that, but Ladbrokes also offers members acca insurance which will refund your stake as a free bet if your acca loses by one selection. All you have to do is place an accumulator of five or more legs with combined odds of 3/1 or greater. If it loses by one leg, your stake will be refunded up to the value of £10 as a free bet.

Like all the top online bookies, Ladbrokes also has a best odds guarantee on all British and Irish horse and greyhound racing. So, if a runner’s starting price is better than what it was when you placed your bet, Ladbrokes will pay out any potential winnings at the higher price. It also pays extra places on selected British, Irish and International horse races every day. Just head to the promotions page and click on the Extra Place Races offer and you’ll see a list of upcoming horse races with a third or fourth place added to their each-way placings.

Design & Usability

The layout of Ladbrokes’ desktop site is amongst the most user-friendly we’ve seen. It has a clean and well structured design with all the main features accessible from the home page. All the most popular sports, in addition to links to live in-play betting and the promotions section, are featured in a navbar. Meanwhile, an A to Z list of all 42 sports runs down the page’s left side. For a site that manages to pack all its best features and markets into one place, it’s remarkably clear and uncluttered.

App Review

Just like the desktop site, Ladbrokes’ dedicated iOS and Android app manages to maintain excellent clarity without sacrificing any functionality. You’ll find a handy slider at the top of the app which features links to football, horse racing and the top promotions like 1-2-Free. The main body of the app mimics the desktop site in a really intuitive and responsive way. There’s a sticky navbar at the bottom which has tabs for your bets, in-play betting and a more extensive pop-out menu. It offers an excellent user experience and means you can bet in-play, stream live sport and edit and cash out your bets all from the palm of your hand.


You’ll be able to fund your account via a number of different payment methods including debit cards like Visa, Maestro and Mastercard, e-wallets such as Apple Pay, PayPal and Trustly, prepaid cards like paysafecard, and by instant bank transfer. Withdrawals from your account can be made using all debit cards, PayPal or bank transfer.

Deposit and Withdrawal Times and Limits

Deposits made using any of the accepted payment methods should appear in your Ladbrokes account instantly. The minimum deposit limit is just £5, with the exception of deposits made using PayPal, which require a £10 minimum. Withdrawals made from your Ladbrokes account may take slightly longer to land in your bank account – usually around 1-4 days depending on your bank’s processing times. If you’d like a quicker method, withdrawals using PayPal usually take place within hours.

There are a number of measures that you can take to ensure you’re gambling responsibly with Ladbrokes. You can set weekly and monthly deposit limits on your account that take effect instantly, and it’s easy to take a time-out period. You can also impose a self-exclusion on your account if you feel the need to take a longer break from the site.

You can pay by:

Bank Transfer, Entropay, GiroPay, Maestro, Mastercard, Neteller, PayPal, PaysafeCard, Skrill, Visa Electron, Western Union

You can withdraw by:

Entropay , Maestro , Mastercard , Neteller , PayPal , Skrill , Visa Debit , Visa Electron




Chinese, Czech, German, Hungarian, Irish, Norwegian, Portuguese, Romanian, Slovenian, Swedish, Thai

Restricted Countries

Albania, American Samoa, Armenia, Bahrain, Belarus, Belgium, Bulgaria, Canada, China, Christmas Island, Croatia, Cyprus, Czech Republic, Estonia, Faroe Islands, Finland, France, French Guiana, French Polynesia, French Southern Territories, Georgia, Greece, Guadeloupe, Guam, Hong Kong, Hungary, Israel, Italy, Japan, Jordan, Kuwait, Lithuania, Luxembourg, Macau, Malaysia, Martinique, Mayotte, Micronesia, Moldova, Monaco, Northern Mariana Islands, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Réunion, Romania, Russia, Saint Pierre and Miquelon, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Switzerland, Tanzania, Thailand, Turkey, U.S. Virgin Islands, Ukraine, United States, United States Minor Outlying Islands


Gibraltar, UK

Customer Support

Ladbrokes has a number of ways you can troubleshoot issues with its service, including a comprehensive help centre, live chat and phone line. Here are some ways you can get in touch with its customer support team:

  • Email: [email protected]
  • Twitter: @LadbrokesCare
  • Live chat: Y
  • Facebook:
  • Phone: 0800 731 6191

Our Verdict

Ladbrokes truly is one of the best online bookmakers currently available to punters. Whether it’s the huge range of pre-event and in-play markets, bespoke betting options or daily promotions, you won’t find many other sportsbooks that can match its depth, versatility and flexibility. So whatever your sport, you’ll be able to bet on it whenever you like with Ladbrokes.

Questions and answers

How do I find promotions and special offers at Ladbrokes?

Ladbrokes is one of the best bookies around when it comes to offers and promotions for its existing customers. You’ll find a range of promotions like free predictor games, price boosted odds and money back offers on the promotions page, which you can get to from the navbar on the site’s homepage.

Sign me up!

The people behind this page's online gambling content experts helped write, edit and check this page:

Joel is a Masters graduate in Documentary Journalism from Nottingham Trent University. He is's resident Premier League tipster, using his vast knowledge of the sport to pick out the best bets from England's top flight and write our match previews. Joel also has experience working as a videographer and digital content editor for Belper Town FC.