William Hill is one of the most famous and well respected names in the sports betting world, having been founded in the UK all the way back in 1934. This operator already had plenty of experience serving US bettors, having entered the Nevada market in 2012 and go on to operate a number of land-based sportsbooks across the state. It’s no wonder then that Willaim Hill was one of the first to launch a New Jersey online betting platform, and it’s also no surprise that this sportsbook has firmly established itself as one of the best in the Garden State.

Pros and cons

  • Attractive welcome offer
  • Good selection of sports
  • Some great promotions
  • Excellent mobile app
  • Small choice of payment methods
  • No mobile site


William Hill currently offers betting markets on 12 different sports. These include the NFA, NBA, MLB, collegiate leagues, as well as many different competitions from around the world and a large number of soccer leagues. The 12 sports available isn’t actually as much as at some other sportsbooks out there, but William Hill will still certainly appeal to the vast majority of bettors, unless you’re looking to wager on more niche events like darts or cycling.

There is also a wide range of different betting options available at William Hill. With everything from parlays and spreads to prop bets and teasers, there are plenty of ways to enjoy taking a punt. If you’re a beginner, the William Hill sportsbook homepage contains a really helpful series of guides which gives you the lowdown on different bet types and how they apply to the various sports.

  • Australian Rules
  • Autosports
  • Baseball
  • Basketball
  • Boxing
  • Football
  • Golf
  • Hockey
  • Rugby League
  • Soccer
  • Tennis
  • Aussie Rules
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Darts
  • Football
  • Golf
  • Greyhounds
  • Hockey
  • Motorsports
  • Rugby League
  • Soccer
  • Table Tennis
  • Tennis
  • UFC
  • Volleyball

Live Betting & Streaming

If you enjoy the thrill of live sports betting, you’ll be glad to know that William Hill sportsbook offers a range of in-play markets. There is a particularly impressive selection of live soccer betting markets, with many leagues from around the world available to wager on. William Hill also offers live streaming of certain events on the sportsbook website and betting app, meaning you can enjoy viewing games from a variety of top leagues. To access live streams, you’ll either need to have a funded account or have placed a real money bet in the last 24 hours.

Just like any other sportsbook in New Jersey, William Hill offers a variety of different betting options with competitive odds for punters wishing to try their luck.

In-play betting

In what has become standard industry practice, William Hill allows punters to place live bets while games are currently in play. This allows bettors to place wagers during the course of a sporting event.

William Hill offers live in-play betting on a number of major and collegiate sporting events such as football, hockey, baseball and basketball. The sportsbook’s live betting coverage also includes a selection of international sports such as soccer, with good coverage of the English Premier League and Spain’s La Liga.

Placing a live bet is simple and straightforward, simply select the live event you want to bet on and add it to your bet slip just as you would with any other pre-match bet.


The promotions are certainly one of the highlights of William Hill, with several excellent regular promos available. At the time of writing, this includes a Friday Night Live Parlays promo which gives you the chance to bag a 20% up to $20 bonus. qualify, you’ll need to play a 3+ in-play parlay, which each leg a live market, at odds of +500 or higher.

There’s also a Thursday Night Teaser offer where you can get a 20% bonus on your winnings when you place a 2 to 4 game basketball bet, with the chance to win up to $25 in bonus bets. Another basketball promo is the WorkDay InPlay bonus. This gives you the chance to earn a $20 bonus when you wager a total of $50 on at least two in-play straight or parlay wagers at minimum odds of -120 between 11am and 5pm each day.

These are just a few of the promos available at William Hill and show that this is a sportsbook that supplies bettors with plenty of opportunities to enjoy an online free bet or potentially land some boosted winnings.

Design & Usability

The William Hill desktop website is fantastically designed. In terms of visuals, this sportsbook keeps things relatively simple with a blue and white color scheme, giving the site a clean, sharp appearance.

Everything is clearly laid out and easy to find – the betting options and promotions are easily accessed down the left side of the page, while the right side provides plenty of space for you to view your betting slip as you build it. There’s also a revolving banner at the top of the page displaying the odds on big fixtures so you can easily pick them out. You can also easily switch odds and visit the help section by clicking the options clearly located in the top right hand corner.

Unfortunately, William Hill doesn’t offer a mobile betting site, so you’ll have to download the app to bet on your smartphone.

App Review

William Hill offers free-to-download mobile apps for both Android and iOS devices. There’s no doubt that this betting app is one of the best around and is just as well designed and organized as the website. The layout is slightly different – betting options are positioned across the top rather than down the left, for example, which shows that a lot of thought has gone into providing the smoothest mobile betting experience possible. If you’re an iPhone user, you can download the app directly from the App Store, but Android users will need to download it from the William Hill website.


One downside of William Hill is that it offers a small selection of banking methods in comparison to other sportsbooks. Currently the deposit options are VISA and MasterCard credit and debit cards, ACH (eCheck) and a William Hill Prepaid Card. The William Hill is a Play+ card which you can fund through your bank account and then use to deposit with no cash advance fee, which banks may charge for regular credit card withdrawals.

You can also deposit with cash at any of William Hill’s three retail sportsbooks in New Jersey. While these options will suit many players, the fact that there’s no e-wallet option such as PayPal or Neteller is a downside.

There is a $20 minimum deposit limit at William Hill, while the maximum limit depends on your deposit method. You can deposit the entire balance of your PrePaid Card if you use that option, up to $1,000 from credit and debit cards, while ACH limits are set once you have enrolled with William Hill’s eCheck partner.

When it comes to withdrawals, you can bank your winnings via either the PrePaid Card, to your bank account by ACH, or in cash at a William Hill retail sportsbook. Withdrawals have a processing limit of up to 72 hours, though most are approved in a much quicker time. Once the withdrawal is approved, you’ll receive your funds instantly if you use the PrePaid Card, though you may have to wait several business days if you withdraw via ACH. Bear in mind that you may be asked to provide additional identity documentation before you can withdraw.

Contact Details

William Hill offers an impressive customer support offering. The support department is open from 8am to 1am seven days a week and you can even get in touch via text! There’s also an extensive section of help pages which can answer most general queries.

Phone: 855 754 1200
Text: 732-786-3968
Email: [email protected]
Live chat: https://williamhill-nj.custhelp.com/app/chat/chat_launch

Our Verdict

William Hill is definitely one of the best online sportsbooks in New Jersey. With a great range of sports betting options, some nice bonuses and promos, and a fantastic mobile app, this is certainly one that will please many bettors. It’s not perfect, though – the lack of a mobile site and the small selection of payment methods are downsides. But if these don’t particularly bother you, then William Hill is certainly a sportsbook that is worth trying out. If you think William Hill is the bookmakker for you, simply follow the ‘claim bonus’ link to sign up, claim your bonus and start betting.

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The people behind this page

Compare.bet's online gambling content experts helped write, edit and check the content on this page:

Marcus is a Deputy Editor at Compare.bet US and contributes to content across the site. He holds a BA (Hons) in English and American Literatures, and has been featured in The Times, Business Chief, and music site Audioxide among others.