World Cup Betting Sites

By Daniel Bennett on
Want to experience the thrill of betting on the World’s greatest football competition? Check out our list of top betting sites in Ireland for the World Cup. Simply compare, sign up and bet!
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1. Unibet
€40 Money Back Bonus + €10 Casino Bonus

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"Unibet are one of the best betting sites on the market with a great money back bonus, streaming service available and a wide range of payment methods"
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New Customer Offer Place a sports bet of minimum €1 with odds 2/5 (1.40) or greater. If your bet wins, you have completed the bonus, you receive your winnings and your stake. If your bet loses, you will receive your stake back up to a maximum of €40. 18+. Full T&Cs apply. Please gamble responsibly.
2. Mr Play
Bet €10 Get €15

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"All the latest developments in modern online betting can be found at this exciting new sportsbook"
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New Customer Offer €10 minimum deposit. Max €15 free bet is only valid for 14 days. Bet must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible 18+. Full T&Cs apply. Please gamble responsibly.
3. Novibet
Up to €20 in Free Bets

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New Customer Offer Mini Terms: 18+ | Ireland new customers only | Max 20€ Free Bet (2 x 10€) full amount awarded on losing first bet only | Min bet 10€ | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days 18+. Full T&Cs apply. Please gamble responsibly.
4. Shangri La
100% up to €100

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"Bet on over 50 sports and more than 20,000 live events every mont with Shangri La "
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New Customer Offer The total max amount one may receive from Sport Bonus is €100. The minimum qualifying deposit — €10. Min stake — €0.3. Min odds for single bets is 1.9. Min odds per selection for system and multiple bets is 1.8. Max bonus win amount — €50,000. Wagering requirements — x10. Wagering requirements must be fulfilled within 7 days of the issuing before the bonus and any winnings will be declared void. 18+. Full T&Cs apply. Please gamble responsibly.
5. Casumo
Bet €10 Get €20

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"A recently launched sportsbook to go alongside their well known casino has made Casumo a big hit with punters. Great for new players who want to play bet on both sports as well as play slots."
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New Customer Offer 18+. New customers only. Min bet €10 to receive €20 Free Bet (placed 10 days from registration). Min odds of 1.6. Free Bet credited at qualifying bet settlement and placed within 10 days. T&C's apply. Play responsibly 18+. Full T&Cs apply. Please gamble responsibly.
6. 888 Sport
100% Up To €100

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"Enjoy a generous matched deposit when you sign up to this legendary bookie"
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New Customer Offer - €10 min deposit. Bonus applied once full deposit wagered with odds of 1.5 or greater. Wagering cleared within 60 days. Not in conjunction with other offers. Deposit balance available for withdrawal at any time. 18+. Full T&Cs apply. Please gamble responsibly.
7. Betiton
Bet €15 Get €10 Free

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"Bet on a wide range of sports and take advantage of a great VIP programme at this new bookie"
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New Customer Offer €15 minimum deposit. Max €10 free bet is only valid for 14 days. Bet must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller,Skrill and Paypal not eligible 18+. Full T&Cs apply. Please gamble responsibly.
8. 10bet
100% up to €50

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New Customer Offer Min. deposit €15 (no Skrill/Neteller); Wager the qualifying deposit and bonus amount 8x within 30 days. Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify. 8x wagering within 30 days. 4/5 Min. single odds or 2/5 min. acca selection odds. Certain bet types and payment methods excluded 18+. Full T&Cs apply. Please gamble responsibly.
9. Bet Regal
Bet €10, Get €10

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"Withdraw your funds quickly with this PayPal supported betting site "
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New Customer Offer €10 minimum deposit and wagering. Void/cancelled or cashed out bets don't count towards wagering to activate the free bet. Must be used within 14 days . Neteller, Paysafe or Skill deposits not eligible. 18+. Full T&Cs apply. Please gamble responsibly.
10. Spreadex
Up To €25 In Free Bets

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"Spreadex is the only bookie to offer spread betting and fixed odds betting - bet on an unrivalled selection of spread betting markets across a huge range of sports"
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Beginners Guide to World Cup Betting

The FIFA World Cup is an opportunity for one international team to make history by winning football’s most illustrious prize. The tournament comes around just once every four years and sees the very best players pitted against one another on world football’s greatest stage. Not only does this make for a great spectacle, but also presents thousands of betting opportunities for newcomers and experienced Irish punters alike.

So whether you’re a die-hard football fan or simply backing your office sweepstake team, our beginners guide to World Cup betting is an excellent way to get in the know before having a punt on the biggest sporting event in the world.

What makes a good World Cup betting site?


Before you even begin considering your options for World Cup betting sites, a quick and easy way to narrow down the choices available to you is to steer clear of unlicensed bookies. If a sportsbook doesn’t hold a valid license to operate, it isn’t worth a punt. Having a license means that a gambling operator is required to adhere to the rules of a governing body. This simply means you can expect to be treated fairly, including industry-standard encryption technology to ensure secure transactions and receiving speedy payouts following withdrawals. Fortunately, you won’t come across any rogue betting sites here at – all online bookies on our site are fully licensed.


Of course, we all want to bet on the World Cup – it’s a special opportunity that only comes by every four years. So while it’s here, you might as well get the best prices available. The odds on matchday usually don’t vary largely as bookies price competitively, but any slight increase in potential winnings can add up over the course of the tournament. When it comes to odds, it’s a no brainer – the best price is your best option. Our top World Cup betting tip is to keep an eye on the outright markets prior to the tournament – you’re likely to find some price variation here and could potentially find some great value!

Welcome Bonus

Each time the World Cup comes around, it brings a huge influx of new bettors to the bookies. Thousands of first-time punters will flock to the web to find the best destination for World Cup betting, which presents an excellent opportunity for bookies to land some new customers.

To sweeten the deal, bookies offer enticing welcome bonuses for new punters, including free bets, huge matched deposits, no deposit bonuses and risk-free bets. You can even expect to find a number of World Cup exclusive bonus offers! These new customer bonuses are understandably a huge part of the decision making process for punters seeking a new home for their bets – they can get you off to a flying start when betting on the World Cup.


The World Cup will run for just over a month, so if you pick out a new bookie for the start of the tournament, it’s highly unlikely that your bonus offer will be valid by the World Cup final. To keep punters coming back for more, bookies offer a number of amazing promotions, including free bet clubs, money back specials and enhanced odds. Of course, there are a number of World Cup specific promotions too! These are a great way for bookies to reward loyalty and punters to get some great value on their bet slips.

Banking Options

Whether you’re new to the betting scene or an experienced pro, payments are always a concern. When staking your hard earned cash, you’ll want to know that your money is in good hands. Punters want payments that are fast, simple and secure. The best World Cup betting sites in Ireland offer a range of payment options that tick all three boxes.

While some of the newest sites may only offer debit card support, the biggest names in the industry offer e-wallet options such as PayPal, which is now a household name and among the most trusted payment methods in the world. The top online bookies also offer support for similar e-wallet alternatives such as Neteller and Skrill.

Mobile Betting Apps

With kick off times varying massively depending on where the competition is held, chances are you might not be at home to place your bets in time for every game in the competition. You’ll be grateful then, that the top World Cup bookies offer mobile-friendly sites that allow you to place your bets on the go with ease. You can expect the same top notch betting experience – the top sportsbooks cater to all your betting needs, even on the smaller screen! Some operators even offer dedicated mobile apps available for download on iPhone, Android and more. So whether you’re out watching the game with friends or lucky enough to grab a ticket, you won’t be tied to your desktop when placing your bets. You’ll be able to bet anywhere, anytime with the same great bonuses, promos and odds!

Who to Back?

Once you’ve figured out where to place your bets, the next task on your hitlist is figuring out who to back. While the bookies have their favourites, there’s no right answer here – instead, there are multiple ways to tackle this tricky question.


Many seek out the usual suspects when adding to their bet slips. These are almost always the most decorated teams in football history, such as five-time winners, Brazil, current defending champions France and Germany. Between them, these three countries have won the World Cup a whopping 11 times. While the distant past may not necessarily have any bearing on future performance, these nations have consistently produced excellent talent decade after decade – from the likes of Zinedine Zidane to Kylian Mbappe. While you’ll find that these nations are usually pretty solid options at the bookies, the unpredictable nature of knockout competitions can spring a few unpleasant surprises for favourites – The 2002 World Cup saw defending champions France and odds on favourites Argentina eliminated in the group stage!

Top Ranked Teams

Recent form is arguably the most accurate indicator of future performance in football and the FIFA World rankings gives you a complete breakdown of how well each team in world football has performed in recent times.

Dark Horses

Once the tournament is well and truly underway, there are likely to be a few surprise candidates that emerge as ‘dark horses’. These teams are often ranked as underdogs by World Cup bookmakers but could very well go on to exceed expectations and enjoy great success in the tournament. Spurred on by roaring home crowds, host nations have historically performed well, from the stunning South Korean team of 2002 to 1998’s French squad – the last team to win the World Cup on home soil.

World Cup Betting Markets

  • Outright markets – Heading to the bookies before the tournament kicks off could land you some big wins. Outright markets include group winner, top scorer, best team from each continent and of course, World Cup winner.
  • Match markets – Each match at the World Cup will provide a huge number of betting opportunities. The very best World Cup bookies will offer over 100 markets for most games, from traditional options such as match result and over/under 2.5 goals, to newer options such as both teams to score and result.
  • In-play markets – The betting opportunities don’t stop once the match kicks off. There are plenty of chances to win big when betting live! You’ll be able to bet on the majority of the markets that were available pre-match, with odds updating based on how the game unfolds. You’ll also be able to wager on next goalscorer markets and will likely have the chance to take advantage of some great in-play price boosts.

Compare and bet!

Now you’re all clued up, finding the perfect online bookie for your World Cup bets should be a breeze. Plus, armed with our top tips for betting on the World Cup, you should be able to find some great value for your betslip. All that’s left for you to do now is check out our carefully curated list of World Cup bookies in Ireland. It’s simple – compare, sign up and place your bets!


Your Questions Answered

Can I bet each way on the outright World Cup winner?

Yes. Each-way betting is a great way to boost your chances of landing a return from your stake. An each-way bet consists of two parts: a ‘win bet’ and a ‘place bet’. Where a standard outright bet would only pay out if your chosen team wins, an each way bet pays out at a fraction of the price offered for the win bet, in the event that your team doesn’t win, but manages to place. Each way terms vary from one bookie to another, but you’ll find that most sportsbooks payout for the first two places. In other words, you’ll still land a return on an each way bet if your selection manages to reach the World Cup final.

What happens to my goalscorer bet if a player doesn’t take part in the game?

If your chosen player plays no part in the game, most top betting sites will void your bet and automatically return your stake to your main account balance.

Can I place an accumulator bet on World Cup matches?

Of course. Simply add four or more selections to your betslip from the World Cup match coupon. On your betslip, you’ll be presented with a number of options, including single, double and treble. Simply choose accumulator and place your bet! To get your hands on the returns, you’ll need all selections in your accumulator to win.

Who should I choose for my top goalscorer bet?

Unlike season-long competitions like the English Premier League, this isn’t as simple as picking the best striker available. Instead, you must consider how far you expect your chosen player’s team to progress in the tournament. A deep World Cup run presents plenty more opportunities for leading goalscorers in comparison to the star striker of a team knocked out in the group stage, for example.

How many teams take part in the World Cup?

211 teams are eligible to qualify for the illustrious competition, but only 32 teams make the cut for the final tournament.

How is the tournament structured?

The World Cup is divided into two phases. The first phase, commonly known as the group stage, sees the 32 qualifying teams organised into eight groups of four. The group stage is played on a round-robin basis. The two highest ranking teams from each group will advance to the second phase of the competition – the knockout stage.

The people behind this page's online gambling content experts helped write, edit and check the content on this page:

Daniel is the editor-in-chief at He has half a decade of experience writing on topics including sports betting, online casino and the NBA. Daniel also covers Premier League football for The Warm-Up and has interviewed Louis Saha, Richard Dunne and Gary Pallister. In his spare time, Daniel enjoys film photography and making Spotify playlists.