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Playtech launches casino product in New Jersey through Bet365 partnership

Gambling software development company Playtech has launched its casino offerings in New Jersey through its partnership with bet365. 

This will be Playtech’s first venture into the US, having been awarded a licence by the New Jersey Division of Gaming Enforcement (DGE) in June. 

bet365, which has been active in the Garden State since last year, will now offer a range of Playtech-developed games on its casino site. 

Playtech far from done 

Playtech Chief Operating Officer Shimon Akad hailed the company’s US launch as a great step forward. 

He said: “This is a significant moment for Playtech and our development in the US. Launching Playtech’s software in the US is a landmark, and we are very pleased to be taking this step with one of our most trusted partners in bet365.

“With more titles and content launching in the coming weeks and months, there are exciting times ahead. This launch also serves as a prime example of our commitment to partnering with leading operators to bring leading software services and great content to new and growing markets.”

Going forward, the supplier intends to complement its online casino offerings in New Jersey with sports betting and live casino products – plus more. On top of this, it also has ambitions to grow further afield in the US. All of these plans depend on whether or not it can obtain the necessary licensing. 

bet365 has been present in New Jersey since it partnered with the Hard Rock Casino in Atlantic City last year. A spokesperson for the operator had the following to say about its new launch with Playtech. 

“Given the range and calibre of Playtech’s content, being first to market it is a real differentiator for our platform. 

“We look forward to developing upon our already solid partnership as we continue to grow our casino offering.”

Online gaming in New Jersey 

New Jersey is a well-established market for online gambling in the US. In fact, it was one of the early adopters in this respect – regulating online casino and poker games in February 2013. 

In June 2018, the state then swiftly took advantage of PASPA’s repeal to give the green light to legal sports betting at casinos, racetracks and online. 

The shutdown of land-based casinos during the state’s COVID-19 lockdown served to bolster its online offerings. Online casino operators generated $84.9 million in June 2020, compared to $38.1 million in the same month last year. 

To accompany online casino, sports betting and poker, New Jersey is also in the process of discussing the possible regulation of eSports. 

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