Are you looking for the best betting site experience? Then a great place to start is by looking at our list of the top online bookies operating today, in which Coral rose to the top-earning a score of 91%.
With so many online sportsbooks out there, picking out one that best suits you is easier said than done. Fortunately, the Compare.bet team has made things simple. We’ve scoured the market for the best sports betting sites, considering bonuses, betting markets and mobile compatibility as part of our shortlisting process. All you need to do is read our expert reviews, compare the UK’s top bookies and pick out a favourite — it’s as simple as that!
Top Betting Sites
What Makes a Top Betting Site?
Everyone has their own needs and expectations of what the best betting sites will offer, so when we consider which site to recommend we always make sure we take into account a variety of factors. They are:
- A valid gambling operator licence — you won’t find any unlicensed bookmakers on Compare.bet
- An easy-to-use interface on both the desktop and mobile site as well any available native app
- A wide range of betting options, including sports, virtual sports and even non-sporting events
- A variety of pre-match and in-play betting markets
- Competitive odds
- Generous bonuses and promotions for both new and existing customers
- Mobile compatibility
- Customer-friendly terms and conditions
- Helpful customer service
Our list of the best online bookies presents you with all the information you need, but it’s up to you to compare top online betting sites to find the right one for you. Read our in-depth reviews of each bookmaker and consider each of the following factors so that you find a betting site that suits all your needs.
The Best Betting Sites
Bet365 gives new players a welcome bonus of free bet credits up to £100, while existing punters can claim the Soccer Accumulator Bonus that rewards successful selections with a cash bonus. Withdrawals at Bet365 are also some of the fastest around with debit card payouts taking between one to five working days, and within 24 hours for PayPal customers. You can also make the most of a high-quality native mobile app that can be downloaded from both the Google Play and the App Store.
What we like:
What we don't:
Punters at Coral have a solid range of features at their fingertips. From live streams to the ability to request your own odds via social media, there’s a lot to get your teeth into. New customers can claim £20 in free bets when they bet £5, which they can use an enormous collection of football betting markets. As well as football, Coral also offers a broad selection of other sports including boxing, cricket and Formula 1. It even offers betting on politics and TV specials. And for those who are after speedy withdrawals, you can access your winnings within four hours courtesy of Visa Fast Funds. The wait time for PayPal users is just eight hours.
What we like:
What we don't:
Ladbrokes has been a staple of the online betting space for some time now, offering punters the option to bet on an extensive collection of sports and markets. New customers can claim a welcome bonus of £20 in free bets when they bet £5, while offers such as the Daily Odds Boost and #GetAPrice promotions are available for current players to claim. Additionally, if you have a Visa debit card, then you can cash out within four hours using the Visa Fast Funds service.
What we like:
What we don't:
As one of the oldest bookies in the industry, Betfred know a thing or two about keeping punters happy. The Acca Insurance promotion offered by the sportsbook is just one example, paying out up to £10 in free bets if one leg of your 5+ accumulator lets you down. There are a whole range of other sports for you to wager on too as well as an easily accessible casino, lottery and bingo offering. If you’re thinking of signing up to Betfred, then we would recommend downloading the native mobile app too for the best handheld betting experience.
What we like:
What we don't:
As a relatively new bookie on the scene, 10bet offers punters a lot in order to compete with the bigger industry names. Debit card withdrawals are complete within just one to two working days, while payouts using e-wallet options, such as PayPal, Neteller and Skrill, will take just 48 hours to go through. What’s more, existing customers can also make the most of frequent promotions for the biggest upcoming sporting events from the Premier League and beyond.
What we like:
What we don't:
Wager on a Wide Variety of Different Sports
You can bet on football, horse racing and rugby, as well as US sports like American football and basketball, at pretty much all the UK’s best bookmakers. However, not every bookie offers markets on more obscure sports. For example, if you want to bet on sports like handball, badminton or even WWE, you’ll have to find a bookie that offers those sports. Also, keep in mind that the leagues and events available for each sport will differ between bookies.
Football is the world’s most popular sport and as such the betting opportunities for it are pretty huge. You won’t have any trouble betting on the Premier League or the Champions League at most sites, but some of the more obscure divisions like the Bulgarian second flight may not be catered for universally. Nonetheless, with football played all year round, you’re sure to find some incredible betting opportunities wherever you sign up.
According to industry statistics published by the Gambling Commission, football is the most popular sport at UK betting sites, followed by horse racing.
Horse racing has long been a favourite of bettors across the world in both physical betting shops and online. As such you are likely to find a great range of betting opportunities at most sites. So whether you fancy having a flutter on the biggest stage of all at the Grand National, or want to have a punt on the less high-profile but more regular races such as at Huntingdon or Leopardstown in Ireland, you’ll want to find a site that has good market coverage.
Rugby is one of the most popular sports in the world, with countries from all corners of the globe playing the game. You have the opportunity to bet on a great range of domestic rugby union and league divisions from the likes of Australia’s National Rugby League to Englands’ Premiership Rugby. Or you can have a flutter on some fantastic international rugby, such as the Six Nations or the World Cup.
Basketball is a game made up of some of the biggest names in all of sport, with millions of fans tuning in every year to watch the best of the best compete against one another. The biggest basketball competition of them all is undoubtedly America’s NBA, but competitions such as the EuroLeague also attract some incredible quality basketball in their own right. As such, basketball betting is one of the most diverse markets available for punters to bet on.
Other Betting Options
Betting isn’t only limited to traditional events these days, as an increasing number of online bookmakers now offer punters the chance to bet on esports. There are also virtual betting options such as virtual horse and greyhound racing that you can wager on at any time of day. Some of the best online betting sites even let you wager on non-sports markets such as politics and Eurovision!
Choose from a Range of Sports Betting Markets
The best online betting sites deliver a stellar choice of betting markets for punters. We aren’t just talking about the number of different sports available to bet on, but the choice of betting markets within each sport, such as the match result, handicap and winning margin markets. You’ll often find a fair amount of variation in market coverage from bookie to bookie when looking to bet on more obscure sports and competitions. Let’s dive into some of the key markets available to punters.
The match result market is the simplest betting market available to punters and it’s reflected across pretty much every sport in the world. All you need to do is pick who you think will win a match, race, fight etc. You can place a bet on the overall winner before the event has started, but you can also bet on the action in-play.
The handicap market is another great betting option if you’re looking for better value odds. Two unevenly matched opponents may throw up some pretty unattractive betting opportunities, but if you wager on the favourite win with a handicap, then the price can suddenly improve. In football, for example, if you wager on PSG to beat Krasnodar in the Champions League with a handicap of -2, then you would need the Parisians to win by a margin of two or more goals.
Each-way betting is a market that you only see on a select few sports, but it’s nonetheless one of the most important betting options available to punters. You are most likely to come across an each-way bet when you’re wagering on horse racing and it’s essentially a way for you to increase your chances of making a profit, even if you’re chosen bet doesn’t win. You effectively place two wagers on a horse to either win, or come second or third, and if you’re horse places on the podium, you win!
Bets on Individual Players
When you’re betting on team sports, you can also wager on individuals within that team. For example, you can place a bet on a goalkeeper to keep a clean sheet in football, or a rugby player to score a try. These markets provide some real variety to the betting experience and can be really enhanced by digging into some statistics.
In a press release for the launch of Opta’s Fast Player Statistics Feed, John Harlow, SVP Betting Stats Perform, spoke about how the feed allows operators to provide player-focused betting opportunities:
“If you’re a bettor following in-play events like shots, tackles and passes, it’s like you’re watching an entirely new game. Goals are still the most important thing of course, but shots happen ten times as frequently as goals, and from a wider spread of players, so the new Opta feed has given a way for operators to create compelling new player-focused experiences that occur throughout the 90 minutes.”
Your betting opportunities are not just limited to individual games or fights, but can also be placed on the overall winners of entire competitions or tournaments. These can be wagered at the start of the competition, but you can also place them while it is ongoing. If you’re playing it safe, you may want to let the tournament or competition play out for a bit before you place a wager. Some tournaments run on for over nine months and a lot can happen in that time.
Live In-Play Betting
Bet In-Play as the Action Happens
On top of a wide range of markets, the best online betting sites put punters into the heart of the action with in-play betting markets. These allow you to bet on events as they take place, giving you the chance to take advantage of changes in momentum. Not only does live betting provide a particularly exciting betting experience, but it also gives you the chance to benefit from some enticing odds.
A number of the UK’s best betting sites even let you watch events such as football matches and horse races through high definition live streams. The sports and leagues available for live streaming vary from bookie to bookie, so check what events are on offer to help find the right betting site for you. Keep in mind that you may need to wager on an event or have a funded account in order to access the live stream.
According to the Gambling Commission, 21% of online gamblers have placed an in-play bet in the past four weeks. (Source)
Claim Generous Welcome Bonus Rewards
Some sign-up offers are only available using special promo codes, but in most cases, bookmakers do not require them.
Keep in mind that it’s not all about which bonus is biggest — the terms and conditions are what determine the true value of a bonus.
Reading up on full terms like win limits, free bet stake limits, minimum odds, expiry dates, deposit method exclusions, withdrawal restrictions, market restrictions and wagering requirements will help you find the bonus that best matches your needs, so make sure you check the small print. Let’s take a look at the types of bonuses that new customers can claim at the top online bookies.
As the name suggests, this bonus rewards you with real money or a betting token, for free. You may simply need to deposit a set amount to qualify for the free bet bonus, or you might have to place a qualifying bet before your bonus is activated. In some cases, however, you can be rewarded with a free bet without needing to deposit anything. Always keep an eye on the terms and conditions, however, as wagering requirements, expiry dates, payout limits and more will apply.
The matched deposit bonus gives you bonus funds worth a percentage of your first deposit, up to a certain amount. For example, a 100% up to £100 bonus would reward you with £50 in bonus funds when you make a £50 deposit. Anything you deposit over £100 won’t get you any extra funds, however, so it’s important you bear that in mind. Some matched deposits will come with a bonus code that will need to be entered in order to activate it, so make sure you look out for that when you sign up. What’s more, wagering requirements and other terms and conditions will usually apply so ensure you’ve read the fine print before you sign up.
Existing Player Promotions
Boost Your Bankroll with a Sports Betting Promotion
As well as offering generous welcome bonuses, the best online bookies offer plenty of exciting betting offers to existing customers. On top of plentiful welcome bonuses, existing-player promos like enhanced odds give you the chance to win more without having to bet anything extra. Some top betting sites also offer acca boosts or price boosts, which increase the size of your winnings if your selection comes in.
At most top betting sites, you’ll also find promos for big dates on the sporting calendar, such as the Grand National or the World Cup. It’s not always about boosting your bankroll, either — some online bookies even offer promos that give you the chance to win tickets to big sports matches and events!
Of course, just like with welcome bonuses, the promos on offer vary between sportsbooks. While the promos available change at a pretty quick rate, looking at the deals on offer before you sign up can give you a good idea of what to expect in the long run.
If your horse is beaten by a head or less then get your stake refunded as a free bet up to £10.
Bet £25 on any sport and if Harry Kane scores and Tottenham beat Arsenal, win a £10 free bet.
Place bets totalling £20 or more at odds of evens (2.0) or higher on Champions League matches using their Bet Builder, 888 will credit you with a £5 bet. Win and you will receive another Free Bet, up to 10 times
Bet £25 on any sport on 19/12 to 20/12 and if there is a red card in Manchester United vs Leeds, then you will receive a £5 free bet.
The Biggest Names in the Market
In the UK we’re lucky to have a number of fantastic, well-established betting brands that serve both as high-street bookies and, since the 2005 Gambling Act liberalised it, online betting sites. This section will dive into seven of the largest betting brands in the country.
bet365 is one of the most recognised betting brands in the UK, having invested in highly visible and memorable TV ad campaigns consistently over a number of years. Their betting product pioneered a number of features including in-play betting, cashout and live streaming. The firm owns football club Stoke City F.C. and boasts a vast international business as well as being a household name on our shores.
Ladbrokes & Coral
These two famous brands are now part of the vast, publicly-traded global gambling outfit Entain plc. Both have heritage as high-street bookmakers, and although that side of their business has seen widespread branch closures, their online presence remains strong, as do their odds and site/app usability.
Paddypower, Betfair & SkyBet
These three companies are huge names in their own right, and by 2018 they had joined forces under the parent company Flutter plc. Their origins are quite different – Betfair began as a betting exchange, SkyBet gained great visibility and customer numbers through their access to media (as well as pioneering Request-a-Bet functionality), and Paddypower rose to prominence through a large land-based branch network backed by irreverent and eye-catching PR campaigns.
Founded in 1934, William Hill is one of the longest-running bookmakers in the UK. Another with a declining network of local betting shops, William Hill has a large loyal customer base. The company has recently been taken over by US giant Caesars.
New Betting Sites
Newly-Launched Bookmakers Offer Something a Bit Different
New UK bookies are appealing for a number of reasons. Not only do the newest bookies offer customers some great value welcome offers, but loyal customers can claim a variety of innovative promotions. In order to stand out from the competition, new bookies will also offer customers a well-designed website that is both enjoyable to spend time at as well as easy to use.
It’s worth being aware that there are some trade-offs with using a new betting site. You may also find that a lot of new betting sites won’t provide players with a native mobile app right away, for example.
Pros and Cons of New Betting Sites
For more information about choosing new betting site that will be safe, secure & a good alternative to the established brands, visit our new betting sites page
Bookies with Cash Out
Claim Your Winnings Early by Cashing out
Boost Your Potential Winnings with an Accumulator
Accumulators have taken off in popularity in recent years, with punters from across the world attracted by the boost in potential winnings they provide. By combining a variety of sports bets into one acca, the odds are all multiplied together which boosts the size of the customer’s potential payout.
Accumulators can be placed across one sport, such as the best football action, or they can be placed on a selection of markets from multiple sports. You can even lay an accumulator across multiple days!
As with all higher-reward bets, however, the risks are indeed greater. The more extensive your selections, the less chance you have of your accumulator winning. That’s why we would always recommend doing some solid research before you bet and never bet with more than you can afford to lose.
Choose a Sportsbook that Offers Smooth Mobile Betting
Mobile sports betting is how the majority of punters lay their wagers these days and as such all of our recommended sportsbooks offer mobile compatibility. However, that doesn’t mean the mobile experience is the same at every sportsbook. As well as mobile-friendly websites, some of the best mobile bookies have also developed native betting apps to create the best possible handheld user experience.
Mobile betting apps make it faster and easier to navigate to your favourite markets, and as they’re developed specifically for your device, they provide a smoother betting experience. Mobile betting apps for Android and iOS devices also allow you to enable push notifications to alert you to the latest bonuses and markets, so you’ll never have to worry about missing out on the next great deal. Perhaps the only real negative to a native app is that by downloading the app you will be taking up memory on your device. But for a seamless handheld betting experience, we think the price is worth it.
Find Your Perfect Banking Method
The best online betting sites offer a range of deposit and withdrawal options, but the banking methods available at each site will vary. For example, while most sites accept debit cards, you may have to be more selective if you’re looking for a bookmaker that accepts Neteller deposits.
Debit cards are the most widely accepted payment method available to punters. You will likely have access to one through your bank account which means that each transaction you make will be protected by the best possible data protection software. Depositing using a debit card will most likely be instant, while withdrawals can be a little slower — with most bookies taking three to five working days to process. Some betting sites will process your debit withdrawals in as little as 24 hours, however, while bookies that support the Visa Fast Funds service will give you your cash within four hours.
If you’re after some of the fastest withdrawal times around, then banking with an e-wallet such as PayPal, Skrill or Neteller could be the best option for you. Withdrawals can take as little as 24 hours in some cases, while you can rest assured that all your transactions will be protected by first-class data encryption software. Moving your money from your e-wallet account to your bank account will incur a longer wait time, however. As such, it’s best to check out the terms and conditions of your e-wallet provider and bank to see how long this process will take.
Prepaid cards such as a Paysafecard are the ideal option for safety-conscious bettors who are sceptical about sharing any sensitive data such as bank details, even with e-wallet providers such as PayPal. A Paysafecard can be bought in one of a series of denominations using cash at one of the many Paysafecard high street outlets. In order to deposit using a Paysafecard, you simply need to enter the PIN number printed on side of the card, which means that no other details need to be shared when you make a transaction. You won’t be able to withdraw your funds using a Paysafecard, however, which means that you’ll need to use a different banking method. Some sites won’t allow you to make deposits and withdrawals using two separate methods, so make sure you can definitely withdraw your cash with a different payment option first.
Head to the cashier and select your preferred payment method.
Enter the amount you wish to deposit.
Hit confirm - your deposit will be processed instantly.
Keep in mind that deposits made by Neteller and Skrill often aren’t eligible for betting bonuses. You can check this in the bonus terms and conditions.
Enjoy Exciting Special Features at Top Betting Sites
These days, some of the UK’s best online betting sites offer unique features in a bid to stand out from the crowd. For example, some online bookies offer helpful statistics and betting guides to help you make an educated bet, while others have bet calculators so that you better understand your potential returns.
Some sportsbooks will also offer punters some pretty exciting promotions. The Bet365 accumulator bonus, for example, will boost the size of your winnings from any correct selections with cash. Other bookies, such as Paddy Power, will offer you an early pay out on a football bet if your team goes two goals ahead. This means you’ll still take home your winnings even if your side does on to lose.
Certain sportsbooks, such Betfair, even have community platforms where you can discuss your bets and share tips with other punters, while other sites have innovative bonuses or flexible cash out policies. Our online sportsbook reviews highlight all these helpful little extra features to help you find the best betting site for you.
Benefit from a helpful customer support service
You may never need to get in contact with your betting site’s customer service team, but in the off chance you need a hand, you’ll want access to friendly and helpful customer support round the clock. This is why it’s a good idea to check the customer support options before signing up. While some of the UK’s best betting sites offer support via phone, email and live chat, others only offer one or two options, so you should make sure a bookie offers your preferred contact method. It’s also important to note that customer support opening times vary between bookmakers. While some offer 24/7 customer service, others have select opening times.
Compare & Bet
Sign up to Start Betting on Sports Today!
Now that you know all about what makes a top betting site, you have everything you need to find the perfect site for you. All you need to do is compare the sportsbooks on our list. Want to learn more about the UK’s best betting sites? Our expert sportsbook reviews have got all you need to know. Whether you’re searching for the best live football betting or the biggest selection of boxing markets, we’ve got you covered. Simply compare, sign up and bet on sports today!
Top 10 Best Licensed Betting Sites for UK Customers:
|Betting Site||Our Score||Bonus Value||Other Offerings||Licence|
|91%||£30||Casino, Bingo, Poker, Lottery||UK Gambling Commission|
|83%||£100||Casino||UK Gambling Commission|
|82%||2x Odds||Casino, Poker||UK Gambling Commission|
|75%||£50||Casino||UK Gambling Commission|
|89%||£25||Casino||UK Gambling Commission|
|71%||£40||Casino||UK Gambling Commission|
|76%||£100||Casino||UK Gambling Commission|
|84%||£100||Casino, Poker, Bingo||UK Gambling Commission|
|90%||£30||Casino, Esports||UK Gambling Commission|
|88%||£30||Casino, Bingo, Poker, Lottery||UK Gambling Commission|
Your Questions Answered
Can I trust the betting sites on this list?
Yes. Every sports betting site we recommend is licensed by the UK Gambling Commission. Licensed bookmakers must verify a players identity and source of funds, and hold player funds in an account separate from funds of other players and the betting site. This guarantees a fair and safe environment for gambling and combats underage gambling. As such, you can bet in confidence when you play at one of our recommended betting sites.
Do new online sportsbooks ever make it onto your list of top betting sites?
Yes. Our list of the best betting sites includes a range of old favourites and 2021’s brand new bookmakers– it’s all about what each site can bring to the table. New betting sites have to work hard to stand out against household names and offering something a little different can help them pip big name betting brands to the post.
Can I cash out at all online sports betting sites?
No. Cashing out on bets is handy if you don’t fancy your chances, but it’s not an option at all top online bookies. Even at sites that allow cash out, there are likely to be terms and conditions that dictate exactly when you can do it.
Do all online bookmakers offer the same odds?
No. Sports betting odds aren’t identical at all top online betting sites, but they are generally very similar. The main differences in odds are seen on the in-play market or when bookies offer enhanced odds promotions. Some sportsbooks also use different odds formats, so if you’re a bit confused by the prices you see offered by a bookie, use our betting odds converter.
Should I follow sports betting tips?
Betting tips can be helpful, but we’d always recommend building up your own knowledge of sports, rather than simply following tips you find online. Read our tips for betting on sports to learn about the best ways to make educated sports wagers.
Can I play online casino games at sports betting sites?
Yes. Many of the UK’s best online betting sites also offer online casino games, and most of the time navigating from betting to casino games is as simple as clicking on the respective tabs. Some top online betting operators even offer bingo and poker as well, meaning you can do all your gambling with a single trusted brand.
What is a betting exchange?
A betting exchange is simply a way for punters to bet against one another rather than against the sportsbook itself. The sportsbook will take a small commission of the bets, but it has nonetheless become an incredibly popular way for players to wager on their favourite sports action.
See our references & visit related external links
Please note that Compare.bet is not responsible for the content of third party websites.