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Top UK General Election Betting Sites

By Marcus Lawrence & others on
Looking to bet on UK General Elections? Take a look at our guide on how they work, compare the best operators around, select your ideal site and sign up for your welcome bonus, then cast your first wager!
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1. Bzeebet
78%
Bet £20 Get £20

Reviewed, rated & tested by our team

George Edwards Headshot
"A sleek design and array of sports, including horse racing, make this brand new UK bookmaker the place to be"
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New Customer Offer 18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. BeGambleAware.org. T&Cs Apply 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
2. Mr Play
73%
Bet £10 Get £15

Reviewed & verified by our team

"Take advantage of Mr Play's excellent welcome bonus and get to grips with the wide array of sports markets today"
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3. Luckster Sport
78%
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Reviewed, rated & tested by our team

George Edwards Headshot
"Try this brand new sportsbook which has a particularly strong section on football & e-sports"
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New Customer Offer New customers only. Max one free £10 bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds required. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+ 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
4. BetMGM
Bet £10 Get £40

Reviewed, rated & tested by our team

George Edwards Headshot
"Get a free bet on horse racing, football, bet builders and accumulators when you bet £10 "
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New Customer Offer New cust only. Opt in & place a qualifying bet within 7 days to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca, 1 x £10 Football. 7 day expiry. T&Cs & exclusions apply. Stake not returned. T&Cs Apply. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
5. Parimatch
92%
Bet £10 Get £40

Reviewed, rated & tested by our team

George Edwards Headshot
"You can withdraw your funds from Parimatch within 30 minutes using the Visa FastFunds service available at selected banks."
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Yes
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New Customer Offer New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 3x£10 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 10 days. Offer valid from 14:00 UK time on 11/01/2024. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
6. Grosvenor
82%
Double the odds

Reviewed, rated & tested by our team

Liam Hoey Headshot
"Know Your Customer check easy to complete - simply scanned in my documents and the confirmation was received instantly"
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New Customer Offer NEW CUSTOMERS. MAX £10(EXC PAYPAL). 100% ODDS BOOST TOKEN. T&CS APPLY. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
7. 32Red
80%
100% Profit Boost

Reviewed, rated & tested by our team

Liam Hoey Headshot
"The Know Your Customer check is easy to complete and free bet welcome bonuses are easy to claim right after you sign up."
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New Customer Offer Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
8. Unibet
85%
Money Back As a Bonus Up To £40 + £10 Casino Bonus

Reviewed, rated & tested by our team

Liam Hoey Headshot
"The easy to access odds boost option on racing bets makes this a solid option for those wagering on the horse."
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New Customer Offer Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
9. HeySpin
79%
Bet £15 Get £10

Reviewed, rated & tested by our team

George Edwards Headshot
"Enjoy this new sportsbook with its slick platform and huge range of sports betting markets"
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New Customer Offer New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
10. Bet Victor
89%
Bet £5 Get £30

Reviewed, rated & tested by our team

Liam Hoey Headshot
"Liked the choice of four different welcome offers when you first sign up and my withdrawal was processed quicker than expected."
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30
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Yes
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New Customer Offer 18+ New customers only. Opt in, bet £5 at odds 1/1+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 1/1+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Debit Card/Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
11. Betway Sports
90%
Up to £30 in Matched Bets

Reviewed, rated & tested by our team

George Edwards Headshot
"Betway has always been one of the leading sportsbooks in the UK, and has a great offer for for football and horse racing "
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32
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New Customers Offer *Eligible UK & ROI customers. Opt in required. Single Line Multiples including 3+ selections. Min. overall odds: 2/1. £25+ of real money bets must be settled between Saturday 00:00 GMT and the following Friday 23:59 GMT. Read our Offer Terms. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
12. Bwin
82%
Sign up to get your £20 Backup Bet

Reviewed, rated & tested by our team

George Edwards Headshot
"Use Bwin's multi-generator to create interesting accumulators from around the globe at a fast pace"
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38
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New Customer Offer 18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
13. BetGoodwin
75%
Free Bet Up To £100

Reviewed, rated & tested by our team

George Edwards Headshot
"A premium horse racing operator with brilliant free bet offerings if your pick just falls short"
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14. All British Sports
Up to 10% Cashback

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"This brilliant casino now has a brilliant sportsbook, offering 10% cashback on all lost deposits"
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15. Vegas Mobile Sports
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"As you would expect, Vegas Mobile Sports has an excellent mobile platform and great welcome offers for sports"
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New Customer Offer New players only. Min £ 10 qualifying bets, stake not returned. Free bet - one-time stake of £ 20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
+ Load 5 more online bookies
🏆 Best Overall Score:
92%
🎁 Largest Free Bet:
£40
💷 Minimum Deposit:
£5
Why Bet on Politics

Why Bet on Politics?

Political betting dates back centuries in the UK, and its popularity is growing faster than ever thanks to recent years’ busy schedule for voters. The 2010s saw four General Elections, double the number it would have been if each parliament had sat for the full and traditional five years, so there has been no shortage of opportunities to stick a wager on who will next lead the country. 

While political betting opportunities come around far less frequently than sports fixtures, political betting can nonetheless offer the same excitement, nail-biting moments and winning opportunities.

Review of General Election Betting Sites

  • While I’m more familiar with Grosvenor as an online casino, it also runs a fantastic sportsbook where you’ll find general election betting odds. Pertaining to the next UK general election, I found plenty of markets to bet on — most seats, next PM, party/coalition to form government, and date of GE to name a few. If you want to bet on politics outside of this landmark event, the site takes bets on the London mayoral election plus international events like the US presidential election.

    There are plenty of great things about this politics betting site. I like its deep purple graphics and the interface feels modern. There are loads of ongoing promos too, including weekly free bets, cashback, and daily scratch-off prizes.

    pros icon Pros:
    • Slick site design;
    • Competitive general election betting odds;
    • Regular promos for existing customers;
    • Double the odds on your first bet.
    cons icon Cons:
    • No free bet bonus for new customers;
  • Diving into the Parimatch sportsbook platform, I was quick to find the UK politics betting options. There are several markets for the next UK general election, including seats, majority, and date of election. At the time of writing, I also found the odds to be a little more competitive than those at other bookies. 

    The Parimatch welcome bonus is well worth a look too — £30 of free bets when you sign up and bet £10. Unfortunately, these free bets can only be used on football, which may not interest all punters. The promotion is of decent value nonetheless and there’s plenty more for existing customers to take advantage of.

    pros icon Pros:
    • Competitive general election betting odds;
    • Attractive, modern site appearance;
    • Bet £10 Get £30 welcome offer;
    • Range of ongoing promotions.
    cons icon Cons:
    • Welcome bonus can only be used to bet on football.
  • I was a little surprised when I fired up 10bet — this bookie lets you bet on elections as far afield as Argentina! Of course, there’s plenty of domestic politics too, and this site offers general election betting odds as well as party leader markets. 

    The welcome bonus is a little different to other sites, with new bettors getting a 50% match up to £50. This is a sizable bonus, but it’s hampered by 8x wagering requirements which must be completed before you can withdraw any resulting winnings. 

    pros icon Pros:
    • Great selection of politics odds;
    • User-friendly site with attractive design;
    • Deposit match for new bettors.
    cons icon Cons:
    • 8x wagering requirements on welcome bonus.
  • At the time of writing, it seemed to be too early for Bwin to be taking bets on the next UK general election. That said, I did find other British politics markets like next Tory leader, so I have no doubt this site will be another great option come January 2025. 

    If you want to bet on other sports, this site has all the trimmings, including live streaming, in-play betting, and a diverse selection of markets. The welcome bonus is a £20 backup bet, where you’ll get a free bet up to £20 if your first bet at the site loses. 

    pros icon Pros:
    • Enormous selection of sports;
    • Backup bet for new customers;
    • Also offers casino games and poker.
    cons icon Cons:
    • Other bookies offer a free bet welcome bonus, which may be more valuable to some.
Tipped to Win the General Election

Who's Tipped to Win the General Election

While the 2010s saw double the number of general elections as the decade that came before, we’re yet to see one take place this side of 2020. But there’s one on the horizon, with the current parliament running up to the five-year limit imposed by the Dissolution and Calling of Parliament Act.

According to this act — which repealed the previous Fixed-Term Parliaments Act — the maximum term of a parliament is five years from the day it first meets. As the current parliament first met on 17 December 2019, it will be automatically dissolved on 17 December 2024. The next UK general election is expected to take place roughly 25 days after that — no later than 28 January 2025.

So, who’s tipped to win? Currently, the bookies feel pretty certain we’re going to end up with a Labour majority. As of 10 November 2023, they’re placing the odds of this outcome at around 1/3. Considering significant blows to Conservative seats in local elections throughout the past year, this isn’t much of a surprise. PM and Conservative Party leader Rishi Sunak has had his hands full with soaring inflation, a cost-of-living crisis, and widespread industrial action — not to mention a number of political scandals. You can follow the odds for the next UK Prime Minister on our odds tracker page and see how the odds have changed over the year.

That said, it won’t be plain sailing for Labour. According to YouGov as of 6 November 2023, 48% of those surveyed think Keir Starmer is doing badly as party leader compared to 34% who think he’s doing well. 18% of participants are unsure. The bookies put the odds of a Labour minority election outcome at 5/2.

The third most likely outcome currently is a Labour and Lib Dem coalition at odds of 7/1. The Liberal Democrats never recovered after the Cameron–Clegg coalition formed in 2010 — could this signal the return of a viable third option for UK voters? In any case, a change of party at the helm of the country looks likely with a Tory majority currently priced at just 10/1.

General Elections Explained

How do General Elections work?

The UK’s political system is divided between two chambers: the House of Commons, and the House of Lords. The House of Commons is composed of democratically elected officials known as Members of Parliament (MPs), while the seats in the Lords are filled by appointed members and hereditary peers. New and modified legislation is debated and voted on in the House of Commons before passing to the House of Lords, acting as a failsafe to rushed or controversial bills by putting legislation through a second stage of voting.

While the voting-age population can’t elect members of the Lords, every seat in the House of Commons is up for grabs in General Elections. Political parties challenge for seats in geographically-specific zones known as constituencies, with the MP for each being decided by which candidate receives the most votes in their constituency during a General Election or by-election. MPs hold their seats until Parliament is dissolved in advance of the next election, or until a by-election is called in their constituency.

In order for a political party to claim a ‘majority’—the number of seats required to form a full government—they must win 326 of 650 seats, thereby ensuring that the ruling party can pass legislation if every MP within that party votes in the same way, regardless of how other parties’ MPs vote. MPs may vote against their party, of course, meaning a small majority is not as powerful as a larger one where a few rebels will be unable to block legislation they disagree with.

By-elections occur when an MP stands down or otherwise calls an election within their constituency between General Elections, meaning small majorities, such as the Conservative party’s 330 seats going into the 2017 election, can be fragile. 

Political Parties and Leaders

There are dozens of registered political parties at present, with the most prominent being the following:

  • Conservative, led by Rishi Sunak
  • Labour, led by Keir Starmer
  • Liberal Democrats, led by Ed Davey
  • The Green Party, led by co-leaders Carla Denyer and Adrian Ramsay
  • The Scottish National Party (SNP), led by Humza Yousaf
  • Plaid Cymru, led by Rhun ap lorwerth
  • The Democratic Unionist Party (DUP), led by Jeffrey Donaldson
Betting Options

What Can I Bet On?

When it comes to General Elections, there are several things you can wager on before the polling stations open. In fact, you can bet on various outcomes years in advance. Here’s a breakdown of the different bets you can often place on General Elections both before and after they’re officially called.

Majority

First and foremost, betting on which party will form a majority government, winning the election outright, is the most popular General Election bet. 

No Majority/Hung Parliament/Minority Government

You can bet on a range of options that essentially boil down to this: no party has secured a majority. If no party has a majority after an election, this is known as a ‘hung parliament’ and a few different things can happen to resolve it. 

The party with the most seats can attempt to form a minority government where parliament is led by a party that can’t force legislation through, parties can club together to establish a coalition or confidence and supply arrangement to collectively exceed the 326 seats needed for a majority, or another election can be held. If you can’t see any party landing a majority, as was the case in 2010 and 2017, plenty of operators offer bets on these outcomes.

Most Seats

Slightly different to betting on which, if any, party will secure a majority, this bet simply looks at which party secures the most seats regardless of whether they can form a majority government.

Next Prime Minister

Another alternative to betting on an outright winner is picking out who will be Prime Minister once the election is over. Bets on the next PM are open from the day a new one takes office.

Coalitions

If a party is just short of the required seats for a majority, they can form a coalition with other parties to boost their collective number of seats to 326 and beyond. Some bookies offer odds on the next government being a coalition, which can be a canny pick for bettors who have a grasp of which parties are likely to ally with others and why. That being said, there has only ever been one coalition government in modern British politics — the Conservative/Lib Dem coalition that ran from 2010 to 2015.

Cabinet Appointments

Once a majority has been achieved, the new Prime Minister then appoints ministers to head up various government departments. The resulting team is known as the Cabinet, and bookies often offer odds on which MPs will take each role. 

Leaders to Stand Down

In the event of a defeat, party leaders may choose to stand down. Some bookmakers will offer bets on such outcomes, with the most recent example being Jeremy Corbyn announcing that he would resign as Labour leader following the 2019 General Election defeat.

Individual Seats

Many bookies offer odds on which party will win particular seats. It pays to check out how a party fared in that constituency last time around, as some outcomes are considerably more nailed on than others. For example, if Labour had a 10,000 vote advantage over the runner-up in the previous election, that seat would be considered safe. A 10,000 vote swing is highly unlikely. However, if it only came down to a few hundred votes between first and second place, the next winner for that constituency isn’t so clear cut.

Year of the Next Election

General Elections are typically held once every five years. Early elections, however, can be called through a vote in parliament by the incumbent government. Votes of no confidence can also trigger an early election, although these are rarely successful. As such, many sites offer odds on when the next General Election will take place. If you have doubts about the current government’s longevity in the country’s highest office, for example, you can place a wager on which year you think an early election will be called.

Recent Results and Odds

How Have Recent Elections Played Out?

2017 General Election

The Conservative’s majority from 2015 wasn’t big enough to smoothly pass the party’s Brexit legislation in the House of Commons, and so Theresa May called the 2017 General Election to capitalise on what was perceived as weakness in the Labour Party’s election chances to thereby build a larger majority.

The bookies were confident that the Conservatives were on track to brush Jeremy Corbyn’s Labour aside, as indicated by Betfair’s odds offering when the election was called:

Betfair offered the following odds for the election’s outcome:

  • Conservative majority: 2/13
  • Labour majority: 19/1
  • No overall majority: 6/1

Once again, polls and operators were wrong about the outcome. Labour performed considerably better than expected, and the Conservatives came to lose their majority by dropping from 330 seats to 317, narrowly missing the 326 required.

2019 General Election

With the clock ticking for a withdrawal agreement from the EU to be passed in the House of Commons, and no majority to force it through, MPs approved another early General Election in late 2019. Now led by Boris Johnson, bookmakers were confident that his popularity would be the catalyst for a Conservative majority.

In the closing stages of the election campaign, Betfair shared the following odds:

  • Conservative majority: 13/25
  • Labour majority: 31/1
  • No overall majority: 11/5

This time, the bookies were on the money. The Conservatives won by a significant margin to send their majority up to 365, dwarfing Labour’s 202 and delivering the Conservative’s biggest share of the Commons since 1987.

GE Betting Sites by Payment Method

General Election Betting Sites by Payment Method

Bookmakers with general election betting odds support a range of payment methods to help you manage your funds. Which you choose depends on your needs and preferences — maybe you’re looking for ease and convenience, or the fastest withdrawals. Below you’ll find more information on the different banking options at our recommended general election betting sites.

As of April 2020, credit cards are banned from use with UK gambling operators.

Payment Icon
e-Wallets

Payment methods that fall under the category of e-wallets are some of the best all-rounders for managing your betting bankroll. You’ll find at least one of these services supported at sites with general election betting odds. PayPal, Neteller, Skrill, and Payz are the most common options.
Once you register a free account, you can link debit cards or use your e-wallet balance to make deposits at your chosen bookmaker. There’s no need to share financial details with the site, as you simply log into your e-wallet account instead. Fast withdrawals are another key benefit, and you’ll often receive your payouts instantly once processed by the bookie.

payment card icon
Debit Cards

General elections don’t roll around too often — if you’re only planning to bet on politics, a debit card such as Visa or Mastercard might be the simplest choice. There’s no need for any additional accounts, no fees and debit cards are always eligible for claiming bonuses.
Withdrawals may take 3–5 days, although you could get your money within just 30 minutes if your chosen general election betting site supports Visa Fast Funds or Mastercard Send.

Trustly Logo
Trustly

Trustly is a highly secure way to make quick payments to and from your general election betting site. It runs on Open Banking — you don’t have to sign up, instead connecting to the service via your online banking credentials. There are a few steps to complete when you use Trustly for the first time, so this method is probably better suited to those who plan to bet on other markets alongside politics. Once it’s set up, however, you’ll get lightning-fast deposits and withdrawals with no transaction fees.

Astropay Logo
AstroPay

The new kid on the block, you won’t yet find AstroPay at too many bookies with general election betting odds. This service functions much like an e-wallet, letting you hold a balance and link payment cards. But its major advantage is the ability to generate virtual prepaid cards. You can use these in place of your own debit card, safeguarding your financial details.

Paysafecard logo
Paysafecard

If you want to keep a tight grip on your spending or don’t want to share bank details online, a Paysafecard prepaid voucher is the way to go. You can buy these vouchers from retailers in denominations from £10 to £175, and transfer the funds to your betting wallet using the printed code. The main drawback? Most general election betting sites won’t let you withdraw via this method, so you’ll have to pair it with another service to cash out.

General Election Accas

Spice Up Your Bet Slip with Accumulators

Accumulators can, of course, contain selections that are due to be completed on separate days, but why not take advantage of election night’s countless wagering options? Many operators include politics alongside sportsbooks for accumulator bets, offering the chance to add several bets to your accumulator on everything from winners by constituency to cabinet appointments. Be sure to check an operator’s terms and conditions around accumulators before settling on the one that’s right for you, as restrictions may be in place for particular bets, their eligibility for acca insurance and promos, and their impact on any wagering requirements you’re under.

General Election Betting on the Go

Keep Up with the Latest Odds on the Go

Every General Election betting site that’s ranked and reviewed on Compare.bet offers a mobile-optimised website and/or a dedicated betting app. The ease of use, streamlined interface, access to your bet slip no matter where you are, and payment options offered by mobile-oriented operators are a winner for any bettor. Whilst checking out and comparing the operators listed here, be confident that, no matter your choice, you’ll have access to a great mobile experience.

Top General Election Betting Apps 

  • Unibet – with odds on the General Election plus other UK and international politics betting markets.
  • 10bet – this site provides odds on the General Election, next prime minister plus international politics betting markets.
  • BetVictor – providing General Election, next PM plus international politics betting markets.
Sign Up & Bet

Sign Up and Cast Your First Bet!

Now that you’re clued up on betting on General Elections, take a look at our rankings for the best operators around. We’ve combed through the industry to find the operators that offer players the best experience, bonuses, market variety, and much more so you can compare with ease. Even though we could we way off from the next General Election, why not cast your wager on the next Prime Minister or when the next election will be held? Select the operator that suits you best, sign up for your free welcome bonuses, and cast your first bet!

Frequently Asked Questions

Can I use my welcome bonus on political bets?

Generally speaking, you should be able to use your bonus funds on politics in the same way you would for sports betting. All operators are different, and their individual terms and conditions may put restrictions on where and how you can use your bonus, as well as what kinds of bet contribute to your wagering requirements. Be sure to read the fine print for your operator of choice.

How can I get the best General Election betting odds?

Political odds can vary and fluctuate wildly, especially in General Elections where the 650 seats up for grabs are just a handful of the variables affecting a party’s chances of winning outright. These variations can occur daily depending on how candidates and their parties are faring, so be sure to check up on the odds on offer on the day you cast your bet. Operators are competitive and tend to offer similar odds for the big-ticket bets, but there’s every chance you could stumble on a rare opportunity with a bit of shopping around.

Can I bet on elections in other countries?

Yes! Although markets on offer can be limited to UK, Irish, European, and US politics, many operators offer extensive odds selections on each of these markets and more. The UKGC ensures that operators’ offerings are legal, so you can be confident that a licensed site is showing international bets that are legal and compliant.

How can I bet with confidence?

Every operator reviewed and listed on Compare.bet is licensed by the UKGC. Known as one of the world’s premier betting industry regulators, the UKGC ensures that operators offer fair odds and games, provide encryption for all customer transactions and that their terms and conditions are clear and easy to find. Operators generally display their licence certification on their website, but if you’re ever unsure about a site’s licence you can look it up on the UKGC’s public register. Your funds are not legally protected if you place a bet with an unlicensed operator, so be sure to check for a licence if you have any doubts.

The people behind this page

Compare.bet's online gambling content experts helped write, edit and check this page:

Marcus is Head of Content at Compare.bet, joining the team as an Editor in 2020. He has a degree in English and American Literatures, five years' experience as an editor, and bylines in The Times, iGamingFuture, Audioxide, GameRant, and Business Chief. Outside the online gambling space, Marcus spends his spare time listening to as much music as possible, praying for West Ham, working on his guitar skills, and trying not to suck at chess.

The following external expert(s) contributed to ensure this page provides maximum value, accuracy and insight:

James Langley headshot
James is a betting and casino expert at Compare.bet who specialises in writing and editing in-depth guides and reviews. As well as producing copy for the site, James is instrumental in making tweaks that keep our pages at the cutting edge of gambling comparison.