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Best UK Betting Sites

🏅 Top 10 Betting Sites
Check out our list of 2021’s top online bookmakers to help you find the perfect site for you. Our recommendations include big names and new faces, so we’ve got something for everyone. Simply compare the UK’s betting sites and sign up to get started!
By Daniel Bennett & others ✅ Updated 🔎 See how we review and test betting sites

Are you looking for the best betting site experience? Then a great place to start is by looking at our list of the top online bookies operating today, in which Coral rose to the top-earning a score of 91%.

Best Choice for Betting
Coral Sports
Bet £5, get £20 in free bets
T&Cs Apply
New Customer Offer

Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.

18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org

pay £50, play with £20

Claim Bonus

Why we recommend Coral for online sportsbook customers

  • Great mobile app: Customers can download the first-rate Coral app from which they can bet on all their favourite markets, as well as place bets in-play and cash out their winnings early.
  • Exciting features: Coral also offers players a range of innovative features, including the #YourCall option which allows you to request your own odds via social media. You can also place accumulator bets and watch the latest sporting action via the multitude of live streams available on the site. 
  • Large collection of markets: There are over 50 different sports markets available to bet on at Coral ranging from fan favourites such as football and horse racing, through to more niche options like volleyball and handball. What’s more, new customers can get to grips with this extensive market collection by claiming £20 in free bets when they bet £5. 

If Coral doesn’t sound like your bag, or if you’re already a member of the sportsbook, then there are plenty of other top betting sites you can try out. 10bet is an excellent new sportsbook that gives players a whole host of exciting features to make use of, while the more experienced 888sport offers new players a generous matched deposit welcome bonus as well as an extensive variety of sports markets.

Top 10 Betting Sites

UK Licensed UK Licensed
Expertly Reviewed Expertly Reviewed
Mobile Friendly Mobile Friendly
Fast Withdrawals Fast Withdrawals
Rank Name NEW CUSTOMER OFFER KEY FEATURES Key features Key features GO TO SITE & SIGN UP

Advertiser disclosure

Compare.bet is dedicated to helping consumers in the UK and beyond find their perfect gambling site. Our expert team works tirelessly to ensure we bring you the best reviews, research, data and guides to support your choice of provider. To keep our service free, we accept commission payments from some gambling operators that appear on this site.

1 Coral Sports
Welcome Bonus
Bet £5, get £20 in free bets
Bet with one of the biggest bookies in the UK for a huge number of sports, great prices and make #YourCall for custom markets
iOS, Android, Mobile site
Cashout, Accumulators, Streaming
53 sports available
Read our Coral Sports review
Cashout, Accumulators, Streaming
53 sports available
New Customer Offer Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
2 10Bet Sport
Welcome Bonus
50% up to £50
With a great range of sports and features, as well as a superb mobile app, 10bet is quickly becoming the go to bookie
iOS, Android, Mobile site
Cashout, Accumulators, Streaming
29 sports available
Read our 10Bet Sport review
Cashout, Accumulators, Streaming
29 sports available
New Customers Offer Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
3 888 Sport
Welcome Bonus
100% up to £100
888 is your one-stop-shop for all things betting - extensive market coverage, a terrific welcome bonus and premium promotions
iOS, Android, Mobile site
Cashout, Accumulators, Streaming
30 sports available
Read our 888 Sport review
Cashout, Accumulators, Streaming
30 sports available
New Customer Offer 100% up to £100. £10 minimum deposit. New customers only – £10 min deposit - The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater. Wagering must be cleared within 90 days. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
4 MansionBet
Welcome Bonus
100% up to £100
Play with MansionBet and make the most of their enormous live markets selection
iOS, Android, Mobile site
Cashout, Accumulators
33 sports available
Read our MansionBet review
Cashout, Accumulators
33 sports available
New Customer Offer 100% up to £100. £10 minimum deposit with credit/debit card only. Maximum bonus is £100. 10x wagering.. Winnings accumulated from ‘real money’ bets may be withdrawn at any time. Bonus is valid for sports betting only. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
5 Ladbrokes Sport
Welcome Bonus
Bet £5, get £20 in free bets
Play with one of the UK’s oldest brands today for daily Odds Boosts and #GetAPrice on custom markets
iOS, Android, Mobile site
Cashout, Accumulators, Streaming
38 sports available
Read our Ladbrokes Sport review
Cashout, Accumulators, Streaming
38 sports available
New Customer Offer Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply, 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
6 bet365
Welcome Bonus
Get up to £100 in Bet Credits
Bet365 are one of the biggest online bookies and offer players a Bet Builder, Acca Boost and Early Payout on multiple markets
iOS, Android, Mobile site
Cashout, Accumulators, Streaming
37 sports available
Read our bet365 review
Cashout, Accumulators, Streaming
37 sports available
New Customer Offer Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
7 Mr Play Sport
Welcome Bonus
Bet £10, get a £10 free bet
Take advantage of Mr Play's excellent welcome bonus and get to grips with the wide array of sports markets today
Mobile site
Cashout, Accumulators
29 sports available
Read our Mr Play Sport review
Cashout, Accumulators
29 sports available
New Customer Offer Bet £10, get £10. £10 minimum deposit. Max £10 free bet is only valid for 14 days. Bet must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
8 Grosvenor Sports
Welcome Bonus
Double the odds
Play with Grosvenor for best odds guaranteed on all UK horse racing as well as a great in-play betting market across sports
iOS, Android, Mobile site
Cashout, Accumulators, Streaming
38 sports available
Read our Grosvenor Sports review
Cashout, Accumulators, Streaming
38 sports available
New Customer Offer Double the odds. Bet must be placed using real money in combination with the Odds Boost Token. Offer applies to Sport bets only. £10 Max stake. Each way bets are a maximum of £5 each way (£10 total stake). Extra winnings are paid in cash. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
9 Ruby Bet
Welcome Bonus
Deposit £10, get £10 free bet
A new exciting bookie that has a number of payment methods available and a number of markets to bet on
Mobile site
Cashout, Accumulators
47 sports available
Read our Ruby Bet review
Cashout, Accumulators
47 sports available
New Customer Offer Bet £10, get £10 free bet. £10 minimum stake. Minimum odds 1.5, stake not returned and wagering of 10x. Free bet is valid for 7 days. Maximum winnings of £20. Skrill deposits are excluded 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
10 Betfred
Welcome Bonus
Bet £10 get £30
One of the oldest bookies, Betfred has a great reputation amongst customers with huge acca boosts and multiple promos
iOS, Android, Mobile site
Cashout, Accumulators, Streaming
27 sports available
Cashout, Accumulators, Streaming
27 sports available
New Customer Offer Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 10 hours of bet settlement, expires 7-days after issue. Doesn’t apply to customers who place their first bet on the Virtual Grand National. E-Wallet & Prepaid Card restrictions apply. First bet settled within 30 days. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
11 Novibet Sport
Welcome Bonus
Up to £10 free bet
An extensive sportsbook with regular promos across every vertical
iOS, Android, Mobile site
Cashout, Accumulators, Streaming
23 sports available
Read our Novibet Sport review
Cashout, Accumulators, Streaming
23 sports available
New Customer Offer New customers only. max £10 free bet. min £20 bet. Qualifying bet must be made within 30 days. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
12 Bet Victor
Welcome Bonus
Bet £5 Get £30
Solid welcome bonuses tailorable to either betting or casino games
iOS, Android, Mobile site
Cashout, Accumulators, Streaming
30 sports available
Cashout, Accumulators, Streaming
30 sports available
New Customer Offer 18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
13 Bet Regal
Welcome Bonus
Bet £20, get a £10 freebet token
Try BetRegal for a bookie that’s in royal form with a good range of pre-match and live betting options
Mobile site
Cashout, Accumulators
28 sports available
Read our Bet Regal review
Cashout, Accumulators
28 sports available
New Customer Offer Bet £20, get £10. £10 minimum deposit and wagering. Void/cancelled or cashed out bets don't count towards wagering to activate the free bet. Must be used within 14 days . Neteller, Paysafe or Skill deposits not eligible. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
14 Sport Nation
Welcome Bonus
50% up to £125
Sport Nation keeps the customer happy with best odds guaranteed, live streaming and a weekly free bet club
iOS, Android, Mobile site
Cashout, Accumulators, Streaming
30 sports available
Read our Sport Nation review
Cashout, Accumulators, Streaming
30 sports available
New Customer Offer 50% up to £125. Deposit using code SNWEL125. Bonus expires after 90 days. 6x turnover at 1.7 minimum odds before withdrawal. Max contribution to turnover requirements per bet is £100. Multiple bets on the same market do not qualify. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
15 Paddy Power Sports
Welcome Bonus
3 x £10 risk free bets + 100 spins
Bet with PaddyPower for the best money back specials on the market, live streams and custom bets with #WhatOddsPaddy
iOS, Android, Mobile site
Cashout, Accumulators, Streaming
32 sports available
Cashout, Accumulators, Streaming
32 sports available
New Customer Offer 3 x £10 risk free bets. Max £10 refund per bet, £30 overall. Min odds 1.5 (1/2). Only Cards and ApplePay deposits only. 100 Free Spins can be used on Paddy Power Gold Megaways only and are available to claim after you have deposited by an eligible method. Valued at £0.10 each and expire after 72 hours. 18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org
Operatro Finder
bookie finder
5 questions 30 seconds 1 ideal bookie

Compare the UK’s Best Online Sportsbooks

With so many online sportsbooks out there, picking out one that suits you best is easier said than done. Fortunately, the Compare.bet team has made things simple. We’ve scoured the market for the best sports betting sites, considering bonuses, betting markets and mobile compatibility as part of our shortlisting process.  Our list features the very best bookies on the markets, and you can use our expert reviews to compare what’s on offer at each betting site.

Whether you want to bet on sports on your mobile, make in-play bets or claim an exciting sports betting bonus, we’ve got the site for you. All you need to do is compare the UK’s top bookies and pick out a favourite – it’s as simple as that! If you want to learn more about what sets a top online betting site apart from the rest, we’re here to take you through the ins and outs of how to pick the best sports betting site for you.

What makes a top betting site?

Everyone has their own needs and expectations of what the best betting sites will offer, but we consider these factors before a site makes our list of top online betting sites:

  • A valid gambling operator licence- you won’t find any unlicensed bookmakers on Compare.bet
  • Easy-to-use interface
  • A wide range of betting options, including sports, virtual sports and even non-sporting events
  • A variety of pre-match and in-play betting markets
  • Competitive odds
  • Generous bonuses and promotions for both new and existing customers
  • Mobile compatibility
  • Customer-friendly terms and conditions
  • Helpful customer service
  • Many gambling sites also offer other games including Casino and Poker – helpful to have it all under one login

How to pick the best sports betting site for you

Our list of the best online bookies narrows down your choice, but it’s up to you to compare top online betting sites to find the right one for you. Consider each of the following factors and you’re sure to find a bookmaker that suits you down to the ground.

Betting Options

Wager on a wide variety of different sports

You can bet on football, horse racing and rugby, as well as US sports like American football and basketball, at pretty much all the UK’s best bookmakers. However, not every bookie offers markets on more obscure sports. For example, if you want to bet on sports like handball, badminton or even WWE, you’ll have to find a bookie that offers those sports. Also, keep in mind that the sports leagues and events available differ between bookies. You won’t have any trouble betting on the Premier League or the Champions League only a few betting sites offer obscure leagues like the Bulgarian second division.

Top Betting Sites

According to industry statistics published by the Gambling Commission, football is the most popular sport at UK betting sites, followed by horse racing.

Betting isn’t only limited to traditional events these days, either – an increasing number of online bookmakers now offer punters the chance to bet on esports. There are also virtual betting options such as virtual horse racing and greyhound racing that you can wager on at any time of day. Some of the best online betting sites even let you wager on non-sports markets such as politics and Eurovision winners for when you fancy mixing things up a bit!

Markets

Choose from a range of sports betting markets

These days, the UK’s best sports betting sites offer a huge variety of betting markets. However, like with the sports on offer, the exact markets available aren’t the same across all online bookmakers. Of course, every sportsbook offers outright betting markets on individual games and tournaments, as well as accumulator bets, but some top bookies offer more than 150 markets on single events! From total shots and corners taken to booking points and offsides, there’s a huge range of choice at the top betting sites.

Many of the best bookies even let you build your own bets for sports like football, where you can select a number of different variables and get the odds that suit you. This is a brilliant feature, but it’s not currently offered by every online bookmaker, so check it’s available before singing up if you want to use it.

Live Betting

Bet in-play as the action happens

On top of a wide range of markets, the best online betting sites put punters into the heart of the action with in-play betting markets. This allows you bet on events as they take place, giving you the chance to take advantages of changes in momentum as matches play out. Not only does this provide a particularly exciting betting experience, but it also gives you the chance to benefit from some enticing odds – if you’re quick enough!

A number of the UK’s best betting sites even let you watch events such as football matches and horse races through high definition live streams. The sports and leagues available for live streaming vary from bookie to bookie, so check what events are on offer to help find the right betting site for you. Keep in mind that you may need to wager on an event in order to access the live stream.

Best Bookie For In-Play Betting
bet365
Get up to £100 in Bet Credits
T&Cs Apply
New Customer Offer

Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org

pay £100, play with £200

Claim Bonus
Top Betting Sites

According to the Gambling Commission, 21% of online gamblers have placed an in-play bet in the past four weeks. (Source)

Free bets

Claim generous welcome bonus rewards

Pretty much every sports betting site offers a welcome bonus to help you get started. From matched deposits and free bets to cashback offers, these bonuses are a great way of boosting your bankroll at first deposit, but some are more generous than others. (Prefer a casino bonus? Head over to our casino bonus page.)

Some sign-up offers are only available using special promo codes, but in most cases bookmakers do not require them.

Keep in mind that it’s not all about which bonus is biggest – the terms and conditions are what determine the true value of a bonus.

Reading up on full terms like win limits, free bet stake limits, minimum odds, expiry dates, deposit method exclusions, withdrawal restrictions, market restrictions and wagering requirement will help you find the bonus that best matches your preferences, so make sure you check the small print. Let’s take a look at the types of bonuses you can claim at the top online bookies:

As the name suggests, this bonus rewards you with a free bet or multiple bets when you sign up and meet the qualifying requirements. You may simply need to deposit a set amount to qualify for the free bet bonus, or you may need to place a wager before your bonus is activated.

Ladbrokes Sport
Welcome Offer
Bet £5, get £20 in free bets
T&Cs Apply
New Customer Offer

Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,

18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org

pay £5, get £20

Claim Bonus

These welcome offers give you bonus funds worth a percentage of your first deposit, up to a certain amount. For example, a 100% up to £100 bonus would reward you £50 in bonus funds when you make a £50 deposit.

888 Sport
100% up to £100
T&Cs Apply
New Customer Offer

100% up to £100. £10 minimum deposit. New customers only – £10 min deposit - The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater. Wagering must be cleared within 90 days.

18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org

Deposit £100, get £200

Claim Bonus

Rather than rewarding you with free bets or bonus funds when you make your first deposit, some top betting sites offer to refund your first bet if it loses. For example, you may get up to a £20 free bet if your first stake loses.

Paddy Power Sports
3 x £10 risk free bets + 100 spins
T&Cs Apply
New Customer Offer

3 x £10 risk free bets. Max £10 refund per bet, £30 overall. Min odds 1.5 (1/2). Only Cards and ApplePay deposits only. 100 Free Spins can be used on Paddy Power Gold Megaways only and are available to claim after you have deposited by an eligible method. Valued at £0.10 each and expire after 72 hours.

18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org

lose £10, get £10

Claim Bonus

New betting sites

Newly-launched bookmakers offer something a bit different

Bettors are often interested in uncovering top new betting sites to play at. New bookies are appealing because they might have as-yet unclaimed bonus offers for customers to enjoy – this is more common if a customer has already claimed a number of welcome offers at alternative sites.

Others might have had a bad experience with a more established bookmaker and be interested in trying something new. After all, new betting sites are competing against industry giants, so they must be keen to impress if they have a chance at building a fanbase.

It’s worth being aware that the best odds available at new bookies might not be up to par with the industry heavyweights – and features like cashout and bet builder may not be available. That’s the trade-off – but many customers think it’s worth it!

For more information about choosing new betting site that will be safe, secure & a good alternative to the established brands, visit our new betting sites page.

Promotions

Boost your bankroll with sports betting promotions

As well as offering generous welcome bonuses, the best online betting sites offer plenty of promotions to existing customers. As well as plentiful free bet offers, promos like enhanced odds give you the chance to win more without having to bet any extra. Some top betting sites also offer acca boosts or price boosts, where you get increased winnings if your bet comes in!

You’ll also find promos for big dates on the sporting calendar, such as the  Grand National or the World Cup, at most top betting sites. It’s not always about boosting your bankroll, either – some online bookies even offer promos that give you the chance to win tickets to big sports matches and events!

Of course, just like with welcome bonuses, the promos on offer vary between sportsbooks. While the promos available change at a pretty quick rate, looking at the deals on offer before you sign up can give you a good idea of what to expect in the long run.

Mobile

Choose a sportsbook that offers smooth mobile betting

Mobile sports betting is bigger than ever, and all the top sportsbooks offer mobile compatibility. However, that doesn’t mean the mobile experience is the same at every sportsbook. As well as mobile-friendly websites, some of the best mobile bookies have also developed native betting apps.

Mobile betting apps make it faster and easier to navigate to your favourite markets, and as they’re developed specifically for your device, they often provide a smoother betting experience. On top of that, mobile betting apps for Android and iOS devices have push notifications to alert you to the latest bonuses and markets, so you’ll never have to worry about missing out on a great deal.

Best Betting Mobile App
bet365
Get up to £100 in Bet Credits
T&Cs Apply
New Customer Offer

Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

18+. Full T&Cs apply. Please gamble responsibly. begambleaware.org

pay £100, play with £200

Claim Bonus

iPhone betting apps

Explore iPhone betting apps

Android betting apps

Explore Android betting apps

Banking

Find the banking options that best suit you

The best online betting sites offer a range of deposit and withdrawal options, but the accepted banking methods do vary from site to site. For example, while every site accepts debit cards, you’ll have to be more selective if you’re looking for a bookmaker that accepts PayPal deposits. The same goes for other banking methods such as paysafecard and phone bill payment options like Boku.

Depositing at online betting sites is easy – simply follow these three steps:

  1. How to deposit with PayPal
    Head to the cashier and select your preferred payment method.
  2. Enter the amount you wish to deposit.
  3. Hit confirm - your deposit will be processed instantly.

As well as considering the accepted deposit and withdrawal methods, you should read up on minimum deposit and withdrawal limits to ensure they match your budget. Don’t forget to check out the payout times as well. These often vary depending on the bookmaker you play at – some of the best sports betting sites even offer fast payouts to e-wallets like PayPal, Neteller and Skrill.

Keep in mind that deposits made by Neteller and Skrill often aren’t eligible for betting bonuses. You can check this in the bonus terms and conditions.

Special Features

Enjoy exciting special features at top betting sites

These days, some of the UK’s best online betting sites offer unique features in a bid to stand out from the crowd. For example, some online bookies offer helpful statistics and betting guides to help you make an educated bet, while others have bet calculators to help you understand your potential returns from more complicated wagers.
Certain sportsbooks even have community platforms where you can discuss your betting with other punters, while other sites have innovative bonuses or flexible cash out policies. Our online sportsbook reviews highlight all these helpful little extras to help you find the best betting site for you.

Customer support

Benefit from a helpful customer support service

You may never need to get in contact with your betting site’s customer service team, but there’s always the possibility that you might have a question or need a hand some time. For this reason, it’s a good idea to check the customer support options before signing up. While some of the UK’s best betting sites offer support via phone, email and live chat, others only offer one or two options, so you should make sure a bookie offers you preferred contact method.

Support opening times vary between bookmakers – while some offer 24/7 customer service, others have select opening times.

Sign up to start betting on sports today!

Now that you know all about what makes a top betting site, you have everything you need to find the perfect site for you. All you need to do is compare the sportsbooks on our list. Want to learn more about the UK’s best betting sites? Our expert sportsbook reviews have got all you need to know. Whether you’re searching for the best live football betting or the biggest selection of boxing markets, we’ve got you covered. Simply compare, sign up and bet on sports today!

Top 10 Best Licensed Betting Sites for UK Customers:

Betting Site Our Score Bonus Value Other Offerings Licence
Coral
91% £30 Casino, Bingo, Poker, Lottery UK Gambling Commission
MansionBet
83% £100 Casino UK Gambling Commission
Grosvenor Sports
82% 2x Odds Casino, Poker UK Gambling Commission
Bethard
75% £50 Casino UK Gambling Commission
Novibet
89% £25 Casino UK Gambling Commission
Genting Bet
71% £40 Casino UK Gambling Commission
SportNation.bet
76% £100 Casino UK Gambling Commission
888 Sport
84% £100 Casino, Poker, Bingo UK Gambling Commission
Betway Sports
90% £30 Casino, Esports UK Gambling Commission
Ladbrokes
88% £30 Casino, Bingo, Poker, Lottery UK Gambling Commission

Most Popular

Background on some of the UK's biggest bookmakers

In the UK we’re lucky to have a number of fantastic, well-established betting brands that serve both as high-street bookies and, since the 2005 Gambling Act liberalised it, online betting sites. This section will dive into seven of the largest betting brands in the country.

bet365

bet365 is one of the most recognised betting brands in the UK, having invested in highly visible and memorable TV ad campaigns consistently over a number of years. Their betting product pioneered a number of features including in-play betting, cashout and live streaming. The firm owns football club Stoke City F.C. and boasts a vast international business as well as being a household name on our shores.

Ladbrokes & Coral

These two famous brands are now part of the vast, publicly traded global gambling outfit Entain plc. Both have heritage as high-street bookmakers, and although that side of their business has seen widespread branch closures, their online presence remains strong, as do their odds and site/app usability.

Paddypower, Betfair & SkyBet

These three companies are huge names in their own right, and by 2018 they had joined forces under the parent company Flutter plc. Their origins are quite different – Betfair began as a betting exchange, SkyBet gained great visibility and customer numbers through their access to media (as well as pioneering Request-a-bet functionality), and Paddypower rose to prominence through a large land-based branch network backed by irreverent and eye-catching PR campaigns.

William Hill

Founded in 1934, William Hill is one of the longest running bookmakers in the UK. Another with a declining network of local betting shops, William Hill has a large loyal customer base. The company is currently in the process of being taken over by US giant Caesars.

 

FAQs - Your Questions Answered

Can I trust the betting sites on this list?

Yes. Every sports betting site we recommend has is licensed by the UK Gambling Commission. This guarantees account security, as well as player protection settings and fair treatment, so you can bet in confidence when you play at a betting site on this list.

The people behind this page

Compare.bet's online gambling content experts helped write, edit and check this page:

Daniel is the editor-in-chief at Compare.bet. He has half a decade of experience writing on topics including sports betting, online casino and the NBA. Daniel also covers Premier League football for The Warm-Up and has interviewed Louis Saha, Richard Dunne and Gary Pallister. In his spare time, Daniel enjoys film photography and making Spotify playlists.

Alan has three years of writing experience and an MA in English Literature, with bylines at These Football Times and 90Min as well as extensive coverage of all things sports betting and online casino.