The NFL’s Denver Broncos have inked a new sports betting deal.
The NFL’s Denver Broncos have inked a sports betting deal with BetMGM to open a new lounge at the team’s Empower Field at Mile High stadium.
BetMGM is the product of Roar Digital the joint venture between MGM Resorts International and GVC Holdings.
This news comes after BetMGM announced that shareholders in the company have committed to a second round of funding.
What’s covered in the deal?
The multi-year deal will see BetMGM become an official sports betting partner of the team. As an official partner, the operator will provide a range of premium fan experiences to Broncos fans.
These fan experiences include a BetMGM Lounge located within the team’s stadium. The lounge will be open to fans aged 21 and over, live odds will be displayed prominently, and staff will be on hand to help with the operator’s sportsbook app.
In addition to this, MGM Resorts will offer a variety of VIP packages and other benefits via the casino operator’s M Life Rewards program.
BetMGM will also gain access to digital marketing assets and a presence on stadium signage.
On top of this, fans will have access to a new free-to-play prediction game via the Bronco’s official mobile app. Fans will be able to compete against each other for a chance to win MGM Resorts prizes.
BetMGM’s Chief Marketing Officer Matt Prevost said: “This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences delivered by MGM Resorts. We’re excited to bring both of these to Broncos fans at Empower Field at Mile High Stadium and across the country, while offering BetMGM users new ways to engage with their favorite football team.”
Broncos Chief Commercial Officer Mac Freeman said: “When we began the process of identifying potential partners in this category, our goal was to provide Broncos fans with unique ways to engage with sports betting. Together with BetMGM, we can now offer our fans and M life Rewards members in Colorado new opportunities such as in-stadium gaming lounge, VIP travel packages to MGM Resorts around the country and a free-to-play game through our mobile app.”
Bronco’s third partnership
This deal marks the Bronco’s third partnership with a gambling operator.
Last month, the NFL team inked sports wagering partnerships with the UK-based operator Betfred and FanDuel.
The Betfred deal also includes provisions for a sports betting lounge to be built outside of Empower Field at the southern end of the Mile High Stadium in time for the 2020 season.